2. Olly Murs is displayed in his videos as
being a happy/jolly artist, this is
reflected through the use of close ups,
and various shots of him being up high
and dancing.
Also he has the generic pop artist look.
Where by he is seen as being smart and
casual, highlighted through his
costume.
Direct eye contact into the
camera is common
throughout any genre of
music as it allows a
connection to be made
between the artist and the
audience.
3. Often the main story behind pop music videos are based around cheerful things.
Commonly, pop videos have a theme of love and memories. In this music video, this
theme is very apparent. To demonstrate memories, pictures are usually used. This links in
with Goodwin’s theory as the visuals (in this case the pictures) link with the lyrics of the
so, as he is recalling old memories they had together. These visuals (the pictures) are
therefore sued to amplify the theme of happy memories throughout the song.
4. The chosen location for this
video matches pop conventions,
as pop videos are often set in
bright areas matching the
uplifting tempo of the song.
5. Lyrics and visual:
Standing in your doorway where we used to kiss I know that you’re somewhere thinking of me
In Olly Murs’ music video, mostly had gestures are used in a way to match the lyrics
“If you’re somewhere listening to Bob Marley” I know that you’re somewhere thinking of me
6. In this video various shots are used to
enable the visuals to be cut back and
fourth appropriately, so that it matched
the beat of the song. Also, close ups are
used to highlight costume and
emotions displayed by the Artist. A
blurry affect has also been added to
the shot of his ex-girlfriend to highlight
the fact that it’s a memory.