Watson's Commerica;: Gender Roles Stereoypes

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Watson's Commerica;: Gender Roles Stereoypes

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Watson's Commerica;: Gender Roles Stereoypes

  1. 1. <ul><li>Last group </li></ul><ul><li>Introduction- </li></ul><ul><li>Joanne </li></ul><ul><li>Analysis- </li></ul><ul><li>Helen Jack </li></ul><ul><li>Q&A- </li></ul><ul><li>Kevin </li></ul><ul><li>Conclusion- </li></ul><ul><li>Henry </li></ul>
  2. 2. Introduction
  3. 6. What is Changing?? <ul><li>The time is changing, </li></ul><ul><li>and so is the male-female relationship. </li></ul>
  4. 7. Analysis
  5. 8. <ul><li>In the past, how did people view pantiliner? </li></ul><ul><ul><li>men’s opinion </li></ul></ul><ul><ul><ul><li>the idea of blood and filthiness </li></ul></ul></ul><ul><ul><li>women’s opinion </li></ul></ul><ul><ul><ul><li>a kind of negative and embarrassing daily essentials. </li></ul></ul></ul><ul><ul><ul><ul><li>women would not take pantiliner with them to lady’s room in a flagrant manner. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>women dare not talk about pantiliner in public. </li></ul></ul></ul></ul>
  6. 9. <ul><li>Women’s movement has made us rethink the opinion </li></ul><ul><li>toward pantiliner. </li></ul><ul><ul><li>women should not feel shamed of it. </li></ul></ul><ul><ul><li>men should respect it and be considerate when women suffer from menstrual cycle. </li></ul></ul>
  7. 10. <ul><li>Women’s influence on “men involve in pantiliner advertisement”. </li></ul><ul><ul><li>women are contented with men’s participation and consideration. </li></ul></ul><ul><ul><li>men are contented with women’s satisfaction. </li></ul></ul><ul><ul><li>to build up a well-formed-relationship: </li></ul></ul><ul><ul><ul><li>be considerate </li></ul></ul></ul><ul><ul><ul><li>try to understand the differences and cultures in male and female. </li></ul></ul></ul>
  8. 11. Analysis from men’s point of view <ul><li>Many men think buying the pad is embarrassing. </li></ul><ul><li>Many men think buying the pad makes them less macho. </li></ul><ul><li>However, the director sees buying the pad for women as the symbol of thoughtfulness. </li></ul>
  9. 12. The definition of a thoughtful man is changing <ul><li>In the past, men found buying the pad insulting while women dared not ask their lovers to buy the pad. </li></ul><ul><li>Current situation: more and more men think buying the pad shows their thoughtfulness and are willing to do so. </li></ul>
  10. 13. Q&A <ul><li>What is your (women) opinion about the performance of Alan( 小豬 ) in the commercial. Do you think it’s intimate? </li></ul><ul><li>Will you (men) be willing to buy sanitary pads for women? </li></ul>
  11. 14. Conclusion <ul><li>the action buying pads not only represents the thoughtfulness for women, but also the changing values, which are facing and respecting differences between male and female. </li></ul>

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