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Rethinking The Fundamentals of Keyword Research With The Insights From Big Data by Tim Soulo, Ahrefs

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Rethinking The Fundamentals of Keyword Research

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Rethinking The Fundamentals of Keyword Research With The Insights From Big Data by Tim Soulo, Ahrefs

  1. 1. We walk our talk ;) ~60% YoY ARR growth ~15x search traffic growth in 4 years
  2. 2. Traffic to #1 701 10,351
  3. 3. Traffic to #1 701 10,351
  4. 4. Average #1 page ranks in Google for ~1,000* other keywords https://ahrefs.com/blog/also-rank-for-study/ *based on Ahrefs' study of ~3 Million search queries
  5. 5. Traffic to #1Keywords of #1 701 10,351 169 2,385
  6. 6. The search demand curve
  7. 7. How much traffic can you get from the "Top Keyword" alone? Photo by Matt Artz on Unsplash
  8. 8. In 48.7% of pages* the "Top Keyword" brings <30% of total search traffic Gyarados*based on a sample of 11,694 random pages with >1,000 organic search visits in the US
  9. 9. How to apply this knowledge? photo by alireza naseri on Unsplash
  10. 10. Traffic to #1Keywords of #1 701 10,351 169 2,385 Don't stop here
  11. 11. Traffic to #1Keywords of #1 701 10,351 169 2,385 Analyse this!
  12. 12. https://ahrefs.com/blog/keyword-traffic-estimation/ https://ahrefs.com/blog/long-tail-keywords/
  13. 13. 51,818 visits/mo
  14. 14. "keyword research tools" 6,457 19,671
  15. 15. "what is SEO" 25,686 42,823
  16. 16. https://ahrefs.com/blog/ranking-number-one-is-overrated/
  17. 17. How to outperform #1? Photo by Jon Tyson on Unsplash
  18. 18. Broad topic + more links! https://ahrefs.com/blog/search-traffic-study/ (~920 Million web pages studied)
  19. 19. The secret to ranking #1:
  20. 20. What nailing search intent looks like:

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