This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: With the growing popularity in mobile this session will share some simple tips for affiliates who know how to make money on the web – to do the same on mobile.

1. Affiliate Summit East NY 2015 | August 3, 2015
Making Money as a Mobile Affiliate
Chen Yahav Levanon, CEO ClicksMob Inc.

2. Affiliate Summit East NY 2015 | August 3, 2015
Affiliate marketing - a quick history
Mobile growth
Mobile marketing complements web
Big advantages in mobile
Getting started
Keys for success
Challenges
Summary
Agenda
2

3. Affiliate Summit East NY 2015 | August 3, 2015
Affiliate Marketing – a quick history
‘
3
1989
The birth
of affiliate
marketing
1996
First global
affiliate
program:
Amazon
1998
CJ and
Clickbank
launch – 1st
affiliate
networks
2000 FTC
Regulation
cementing the
importance of
online
marketing
2015
a booming
industry with
~$5 billion of
marketing
spend

4. Affiliate Summit East NY 2015 | August 3, 2015
Mobile growth
4
Time spent on
mobile per
month
?
Hours

5. Affiliate Summit East NY 2015 | August 3, 2015
Mobile growth
5
Time spent on
mobile per
month
34
Hours

6. Affiliate Summit East NY 2015 | August 3, 2015
Mobile growth
6
7.2 Billion
World population
? Billion
Connected mobile devices

7. Affiliate Summit East NY 2015 | August 3, 2015
Mobile growth
7
More mobile devices connected
than people
2015 - mobile ad spending
accounts for 49% of digital ad
spending
Mobile ad spending expected to
reach $100 billion in 2016
7.2 Billion
World population
8 Billion
Connected mobile devices

8. Affiliate Summit East NY 2015 | August 3, 2015
Mobile growth
8
By 2016 mobile ad spend will
exceed desktop
Mobile Will Account for 72% of US
Digital Ad Spend by 2019
Consumption via mobile is
constantly growing (shopping,
finance, travel) as people spend 3
hrs a day with their mobile device

9. Affiliate Summit East NY 2015 | August 3, 2015
Mobile marketing complements web
9
Although these are different mediums with different usage patterns affiliate marketers
skills on web can be easily used on mobile
It’s not a
question of
Web Vs.
Mobile
Understand
the traffic
type and ad
units
Different
markets /
GEOs
Different ad
units
Similar traffic
sources –
search,
display,
content, etc
Mobile is
NOW

10. Affiliate Summit East NY 2015 | August 3, 201510
Source: StatCounter, Q1 2015
More than 1/3 of global internet traffic is served on mobile and growing…
This means huge opportunities!
Mobile marketing complements web

11. Affiliate Summit East NY 2015 | August 3, 2015
Big advantages in mobile
9
Easy to use,
simple
conversion
flow
Data is in
abundance
Optimizations
are easy
Many offers
are available
- scalable
Anyone can
try, even
with small
budgets
Advanced
targeting and
attribution

12. Affiliate Summit East NY 2015 | August 3, 201512
Getting started
A lot of opportunities and partners to choose from…

13. Affiliate Summit East NY 2015 | August 3, 201513
Getting started
Various traffic sources to buy from:
Ad Networks, SDK, Search, Social, RTB, DSP, Domains…

14. Affiliate Summit East NY 2015 | August 3, 2015
App Walls
Interstitials
Search
Push
Notifications
Innovative
formats
Mobile web
In-app
Emails
Content / Blogs
14
How offers are promoted?
Getting started

15. Affiliate Summit East NY 2015 | August 3, 2015
Getting started
15
Pay-Per-
Call / Pay
Per Lead
APK
(non-store)
Sweepstakes
Ringtones
App
Installs
Mobile
Content /
Subscriptions
Type of mobile offers

16. Affiliate Summit East NY 2015 | August 3, 201516
UtilitiesMusic
Games Entertainment
TravelSocial
Dating Shopping
HealthFinance
Popular verticals
Getting started

17. Affiliate Summit East NY 2015 | August 3, 2015
Getting started
17
Top GEO, Offers (by conversion rate / revenues)
Learn and understand the advantages of each traffic source
Pricing Models – CPM,CPC,CPI
Understand the country you are advertising in
Average prices
What to look for?

18. Affiliate Summit East NY 2015 | August 3, 2015
Find a reliable partner to explore different offers
Keys for success
18
Service – you want to have someone to talk and
consult
Do your homework – industry research, vertical
specific, App Annie, Similar Web, OS market share),
understand mobile
Be patient, gather data, analyze, compare, optimize

19. Affiliate Summit East NY 2015 | August 3, 2015
Keys for success
‘
19
 Know your traffic
 Duplicate success
 Be patient
 Buy data, analyze and
optimize
 A / B Testing
 Creatives
 Landing Pages
 Creativity
 Identify trends
 Know the market
 Split tests between
sources & networks
 Start small

20. Affiliate Summit East NY 2015 | August 3, 2015
Challenges
20
Campaigns
change fast
Tracking
Budgets /
scalability
Industry in its
infancy
Build a budget
plan
How to select
the right niche
/ offers
Fraud
Targeting right
audience
Conversion
optimization

21. Affiliate Summit East NY 2015 | August 3, 2015
Summary
Mobile plays a major role in people’s life and affiliate marketing
Affiliate marketers must not ignore this trend and embrace the mobile
revolution
Industry is still in infancy - an opportunity to make money
Testing various angles is crucial to success
Mobile affiliation to complement web affiliation
21

22. Affiliate Summit East NY 2015 | August 3, 2015

23. Affiliate Summit East NY 2015 | August 3, 2015
ThankYou