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10 Cardinal Sins of Affiliate Marketing

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Affiliate Summit
Affiliate Summit

This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Advertisers, avoid these 5 things to operate a successful affiliate marketing program. Publishers, prevent these 5 things for a productive and profitable relationship with top advertisers.

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@accelerationpar #ASW17 10 CARDINAL SINS OF AFFILIATE MARKETING LILIANA CHAN VENTURA Global Account Director, Affiliate Marketing
@accelerationpar #ASW17 PUBLISHER SINS 1. Remaining superficial 2. Staying on the bench 3. Looking for rewards 4. Coloring inside the lines 5. Rattling off numbers 2
@accelerationpar #ASW17 ADVERTISER SINS 6. Staying in the harbor 7. Applying one size 8. Stretching the net 9. Restricting the flow 10. Juggling all functions Legend sin virtue 3 S V
@accelerationpar #ASW17 PUBLISHER SINS 4
@accelerationpar #ASW17 5 1. REMAINING SUPERFICIALS
@accelerationpar #ASW17 6 1. FORGING A BONDV
@accelerationpar #ASW17 7 2. STAYING ON THE BENCHS
@accelerationpar #ASW17 8 2. GETTING IN THE GAMEV
@accelerationpar #ASW17 9 3. COLORING INSIDE THE LINESS
@accelerationpar #ASW17 10 3. INSPIRING NEW MASTERPIECESV
@accelerationpar #ASW17 11 4. LOOKING FOR REWARDSS
@accelerationpar #ASW17 12 4. SEEKING TRUSTV
@accelerationpar #ASW17 13 5. RATTLING OFF NUMBERSS
@accelerationpar #ASW17 14 5. TELLING THE STORYV
@accelerationpar #ASW17 ADVERTISER SINS 15
@accelerationpar #ASW17 16 6. STAYING IN THE HARBORS
@accelerationpar #ASW17 17 6. SAILING OUT TO SEAV
@accelerationpar #ASW17 18 7. APPLYING ONE SIZES
@accelerationpar #ASW17 19 7. FINDING THE RIGHT FITV
@accelerationpar #ASW17 20 8. STRETCHING THE NETS
@accelerationpar #ASW17 21 8. FEEDING THE WHALESV
@accelerationpar #ASW17 22 9. RESTRICTING THE FLOWS
@accelerationpar #ASW17 23 9. WATERING THE FIELDSV
@accelerationpar #ASW17 24 10. JUGGLING EVERY PACKAGES
@accelerationpar #ASW17 25 10. CONDUCTING THE ORCHESTRAV
@accelerationpar #ASW17 FROM SINS TO VIRTUES 26
@accelerationpar #ASW17 PUBLISHER SINS 27 1. Remaining superficial 2. Staying on the bench 3. Looking for rewards 4. Coloring inside the lines 5. Rattling off numbers 1. Forging a bond 2. Getting in the game 3. Seeking trust 4. Inspiring new masterpieces 5. Telling the story PUBLISHER VIRTUES
@accelerationpar #ASW17 ADVERTISER SINS 28 6. Staying in the harbor 7. Applying one size 8. Stretching the net 9. Restricting the flow 10. Juggling every package 6. Sailing out to sea 7. Finding the right fit 8. Feeding the whales 9. Watering the fields 10. Conducting the orchestra ADVERTISER VIRTUES
@accelerationpar #ASW17 Boston 617.963.0839 New York 646.664.1036 San Francisco 415.523.0398 Chicago 312.973.3864 THANK YOU! LILIANA CHAN VENTURA Global Account Director, Affiliate Marketing liliana@accelerationpartners.com 29

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