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10 Cardinal Sins of Affiliate Marketing

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This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Advertisers, avoid these 5 things to operate a successful affiliate marketing program. Publishers, prevent these 5 things for a productive and profitable relationship with top advertisers.

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10 Cardinal Sins of Affiliate Marketing

  1. 1. @accelerationpar #ASW17 10 CARDINAL SINS OF AFFILIATE MARKETING LILIANA CHAN VENTURA Global Account Director, Affiliate Marketing
  2. 2. @accelerationpar #ASW17 PUBLISHER SINS 1. Remaining superficial 2. Staying on the bench 3. Looking for rewards 4. Coloring inside the lines 5. Rattling off numbers 2
  3. 3. @accelerationpar #ASW17 ADVERTISER SINS 6. Staying in the harbor 7. Applying one size 8. Stretching the net 9. Restricting the flow 10. Juggling all functions Legend sin virtue 3 S V
  4. 4. @accelerationpar #ASW17 PUBLISHER SINS 4
  5. 5. @accelerationpar #ASW17 5 1. REMAINING SUPERFICIALS
  6. 6. @accelerationpar #ASW17 6 1. FORGING A BONDV
  7. 7. @accelerationpar #ASW17 7 2. STAYING ON THE BENCHS
  8. 8. @accelerationpar #ASW17 8 2. GETTING IN THE GAMEV
  9. 9. @accelerationpar #ASW17 9 3. COLORING INSIDE THE LINESS
  10. 10. @accelerationpar #ASW17 10 3. INSPIRING NEW MASTERPIECESV
  11. 11. @accelerationpar #ASW17 11 4. LOOKING FOR REWARDSS
  12. 12. @accelerationpar #ASW17 12 4. SEEKING TRUSTV
  13. 13. @accelerationpar #ASW17 13 5. RATTLING OFF NUMBERSS
  14. 14. @accelerationpar #ASW17 14 5. TELLING THE STORYV
  15. 15. @accelerationpar #ASW17 ADVERTISER SINS 15
  16. 16. @accelerationpar #ASW17 16 6. STAYING IN THE HARBORS
  17. 17. @accelerationpar #ASW17 17 6. SAILING OUT TO SEAV
  18. 18. @accelerationpar #ASW17 18 7. APPLYING ONE SIZES
  19. 19. @accelerationpar #ASW17 19 7. FINDING THE RIGHT FITV
  20. 20. @accelerationpar #ASW17 20 8. STRETCHING THE NETS
  21. 21. @accelerationpar #ASW17 21 8. FEEDING THE WHALESV
  22. 22. @accelerationpar #ASW17 22 9. RESTRICTING THE FLOWS
  23. 23. @accelerationpar #ASW17 23 9. WATERING THE FIELDSV
  24. 24. @accelerationpar #ASW17 24 10. JUGGLING EVERY PACKAGES
  25. 25. @accelerationpar #ASW17 25 10. CONDUCTING THE ORCHESTRAV
  26. 26. @accelerationpar #ASW17 FROM SINS TO VIRTUES 26
  27. 27. @accelerationpar #ASW17 PUBLISHER SINS 27 1. Remaining superficial 2. Staying on the bench 3. Looking for rewards 4. Coloring inside the lines 5. Rattling off numbers 1. Forging a bond 2. Getting in the game 3. Seeking trust 4. Inspiring new masterpieces 5. Telling the story PUBLISHER VIRTUES
  28. 28. @accelerationpar #ASW17 ADVERTISER SINS 28 6. Staying in the harbor 7. Applying one size 8. Stretching the net 9. Restricting the flow 10. Juggling every package 6. Sailing out to sea 7. Finding the right fit 8. Feeding the whales 9. Watering the fields 10. Conducting the orchestra ADVERTISER VIRTUES
  29. 29. @accelerationpar #ASW17 Boston 617.963.0839 New York 646.664.1036 San Francisco 415.523.0398 Chicago 312.973.3864 THANK YOU! LILIANA CHAN VENTURA Global Account Director, Affiliate Marketing liliana@accelerationpartners.com 29

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