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10 CARDINAL SINS OF AFFILIATE MARKETING
LILIANA CHAN VENTURA
Global Account Director, Affiliate Marketing

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PUBLISHER SINS
1. Remaining superficial
2. Staying on the bench
3. Looking for rewards
4. Coloring inside the lines
5. Rattling off numbers
2

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ADVERTISER SINS
6. Staying in the harbor
7. Applying one size
8. Stretching the net
9. Restricting the flow
10. Juggling all functions
Legend
sin virtue
3
S V

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PUBLISHER
SINS
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1. REMAINING SUPERFICIALS

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1. FORGING A BONDV

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2. STAYING ON THE BENCHS

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2. GETTING IN THE GAMEV

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3. COLORING INSIDE THE LINESS

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3. INSPIRING NEW MASTERPIECESV

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4. LOOKING FOR REWARDSS

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4. SEEKING TRUSTV

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5. RATTLING OFF NUMBERSS

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5. TELLING THE STORYV

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ADVERTISER
SINS
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6. STAYING IN THE HARBORS

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6. SAILING OUT TO SEAV

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7. APPLYING ONE SIZES

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7. FINDING THE RIGHT FITV

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8. STRETCHING THE NETS

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8. FEEDING THE WHALESV

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9. RESTRICTING THE FLOWS

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9. WATERING THE FIELDSV

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10. JUGGLING EVERY PACKAGES

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10. CONDUCTING THE ORCHESTRAV

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FROM SINS
TO VIRTUES
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PUBLISHER SINS
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1. Remaining superficial
2. Staying on the bench
3. Looking for rewards
4. Coloring inside the lines
5. Rattling off numbers
1. Forging a bond
2. Getting in the game
3. Seeking trust
4. Inspiring new masterpieces
5. Telling the story
PUBLISHER VIRTUES

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ADVERTISER SINS
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6. Staying in the harbor
7. Applying one size
8. Stretching the net
9. Restricting the flow
10. Juggling every package
6. Sailing out to sea
7. Finding the right fit
8. Feeding the whales
9. Watering the fields
10. Conducting the orchestra
ADVERTISER VIRTUES

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@accelerationpar #ASW17
Boston
617.963.0839
New York
646.664.1036
San Francisco
415.523.0398
Chicago
312.973.3864
THANK YOU!
LILIANA CHAN VENTURA
Global Account Director, Affiliate Marketing
liliana@accelerationpartners.com
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