By Ella and Adri

1. Music Campaign Research:
Imagine Dragons
Ella and Adri

2. https://www.imaginedragonsmusic.com/

3. Smoke + mirrors
• 17th
February 2015
• Genre: Rock, indie rock and rock pop
• Songs:
https://www.youtube.com/watch?v=qQrgto184Tk
Shots

4. • Genre: Rock band
• Target audience: both male and
female between 16-25 because
they are quite good looking so
females like him, however they
are a rock band and dress with
quite dark colours, so males also
like them. In terms of the age,
they appeal to a younger
audience because they have
something new and alternative
about them.
• Dark products however they use light for
example in their website in the form of a
rainbow and in the picture above as a
blinding bright light which contrasts with
the dark colours of the clothes.
• The lead singer is differentiated from the
rest of the band by wearing a white T-shirt
• When they play live their music is very
loud and have very bright lights.
• They also appeal to the public as they
have some songs for charity e.g. I was me
(sing about refugee’s.