Organizational Commitment is an important part of any company or educational institution. This presentation is intended to inform senior leaders about how using social media along with your gold-plated web content can help increase organizational commitment and the benefits that come with it.
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Using social media to increase organizational committment
1. Collaboration and Social Media
Using Social Media to Increase Organizational
Commitment
Adriene Nazaretian Radcliffe
Collaboration and Social Media Evangelist
Office of the CIO Yale University
March 2015
a_radcliffe
Adriene Radcliffe
2. Topics Covered Today
• Commitment
• Factors that Drive Commitment
• Social Media Engagement and Commitment
• Resulting Influences of Social Media on
Commitment
3. Topics Covered Today
• Commitment
• Factors that Drive Commitment
• Social Media Engagement and Commitment
• Resulting Influences of Social Media on
Commitment
4. Commitment
“Individual commitment to a group effort –
that is what makes a team work, a
company work, a society work, a
civilization work.” -Vince Lombardi
6. Commitment
• What does it mean to be committed to an
organization? Survey says:
– Overall satisfaction of the workplace
– Proud to work for your institution
– Recommend it as a great place to work
– Not seriously considering leaving
• What does commitment look like in terms of
behavior? Research says:
– Engagement and involvement
– Conscientiousness in execution
– Increased innovation
– Better attendance
7. Topics Covered Today
• Commitment
• Factors Which Drive Commitment
• Social Media Engagement and Commitment
• Resulting Influences of Social Media on
Commitment
8. Factors Which Drive Commitment
• Creating a work environment
which employees feel personally
connected starts with making
sure they know and understand
what the mission vision and
goals are!
9. Factors Which Drive Commitment
• When employees understand the mission, vision,
goals they can make better decisions, and therefore
feel an increased sense of commitment to the
mission, vision and goal
“Making good decisions is a
crucial skill at every level”
- Peter Drucker
“It’s not hard to make
decisions once you know what
you’re values are”
-Roy Disney
10. Factors Which Drive Commitment
• Employees who
recognize that their
work is directly
connected to the
mission, vision and goals,
they have an increased
sense of commitment to
them and the
organization, especially
when the organization
recognizes it too!
11. • Know your mission and vision statements
• List your goals and objectives
• Relate your content, service plans,
communications to the organization
– Mission
– Vision
– Objectives/Values
– Goals
• Communicate Clearly
Mission
Vision
Objectives
Goals
Factors Which Drive Commitment
12. Topics Covered Today
• Commitment
• Factors Which Drive Commitment
• Social Media Engagement and Commitment
• Resulting Influences of Social Media on
Commitment
13. • Communications planning should have a social
media component for your mission, vision,
goals and objectives
• A plan should include specific
– Platforms or channels for communicating
– highlighting related content or recent updates
– Include THE PEOPLE who do it
– Create campaigns – visible hashtags or tagboards
– Social media is intended to engage, inform as well
as entertain
Social Media Engagement and Commitment
15. Consider this: Organizations merely have a presence on
social media, but people drive it and consume it.
Social Media Engagement and Commitment
What does it mean when someone
follows you?
• I want to hear what you have to say
• I am interested
• You are relevant
• You are worth my time
Does your organization follow other
organizations or people?
• Your CIO, senior leaders or directors
• Your line managers
• Your thought leaders
16. Topics Covered Today
• Commitment
• Factors Which Drive Commitment
• Social Media Engagement and Commitment
• Resulting Influences of Social Media on
Commitment
17. Mission
Vision
Objectives
Goals
Resulting Increase in Commitment
Yale University ITS
VISION
Shaping the future of Yale and higher education through rock-solid services, innovation, technology
leadership and strong community collaboration.
MISSION
Our mission is to deliver the highest level of service possible to students, faculty, and staff, and to
demonstrate technology leadership that furthers the University’s mission.
VALUES
We aspire to five core values that underlie all information-technology activities at Yale: respect,
service, leadership, transparency, and fiscal responsibility.
PRINCIPLES or OBJECTIVES - Using these areas of focus, we guide technology decision-making and
service delivery for the Yale community of faculty, staff, and students.
• Community Satisfaction
• Technology Leadership
• Staff Development
• Fiscal Management
• Rock-Solid Services
19. Social Content gains
credibility when authored
by experts
• Treat them as experts
• Responsible
• “I am connected to the
success”
• “I am connected to the
mission”
• Increased commitment
Resulting Increase in Commitment
Our upgrade was a
success! <link to details>
#RockSolidService
20. Brand your Department or Program with #social cues
• Your web site is your home to content
• Your web content is authoritative (business tone)
• Social content has a more casual tone (personal)
• Prominently display your social channels/addresses
on your site, in your signatures and in all
communications
• Use #hastags to tie mission, vision, goals to social
content
• REPORT on it!
Resulting Increase in Commitment
21. Resulting Influence of Social Media
• Committed
• Engaged
• Conscientious
• Innovative
• Attentive
Content
Consumption
Committed
Behavior
Social
Participation
Social
Behavior
22. Collaboration and Social Media
Using Social Media to Increase Organizational
Commitment
Adriene Nazaretian Radcliffe
Collaboration and Social Media Evangelist
Office of the CIO Yale University
March 2015
a_radcliffe
Adriene Radcliffe
Editor's Notes
Connect with me on LinkedIn or twitter! This content will be posted to slideshare. You are welcome to re-use the content, please give credit to Adriene Radcliffe and Yale Universiy
Sirota workplace survey questions and data from http://psycnet.apa.org/journals/apl/75/1/51/ Journal of appied psychology volume 71 “Perceived organizational support and employee diligence, commitment and innovation.
Drucker coined the term knowledge worker in the late 50’s -
Credit to Yale SOM – who talked about this at a recent Social Media summit – how they tie ALL content back to their mission, vision, goals and objectives. Content broken into small pieces can be re-used
Content you build is for your consumers. It drives their behavior and tells them about what you want them to do. They will act. Social media is where the consumers talk to each other and sometimes your business. They can become prospective consumers when other existing consumers advocate for your business
Content you build is for your consumers. It drives their behavior and tells them about what you want them to do. They will act. Social media is where the consumers talk to each other and sometimes your business. They can become prospective consumers when other existing consumers advocate for your business
Credit to Yale SOM – who talked about this at a recent Social Media summit – how they tie ALL content back to their mission, vision, goals and objectives. Content broken into small pieces can be re-used
Content must be authoritative and written by those experts and those who are authoritative. Having a professional personal profile on social media allows people to see who wrote the content which gives it more credibility
You should be able to tell what someone does very quickly by looking at any of their social profiles… a little about their personality and probably who is paying them.
What is the image you want to project? What are the topics you want to influence and be influential in. Stay focused on only a few topics – use consistent hashtags.
It is not about being seen as a rock star, its about your ability to draw people into your topic, even if you discipline is quite small. BE THE EXPERT
Next is the department layer
Personal recognition, departmental recognition, new connections, better rapport with leaders in your field, more opportunities to speak at conferences. People will begin to seek you out.
Your circle of Influence will grow, and you will seen as a leader in your field. Someone who collaborates, shares their opinions, who can use technology effectively - As your content grows and you use social media – prospective clients will begin to see the value and join as part of your consumers
Connect with me on LinkedIn or twitter! This content will be posted to slideshare. You are welcome to re-use the content, please give credit to Adriene Radcliffe and Yale Universiy