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. Read the Harvard Business Review article: Link
3. View this very timely TED Talk: Link (Links to an external
site.)
4. What are your major takeaways? Please post in the manner
prescribed for this course. Be sure to connect your thinking to
specific points in the prompts, as well as meaningful workplace
observations/experiences.
Communicate!
Kathleen S. Verderber
Northern Kentucky University
Rudolph F. Verderber
Distinguished Teaching Professor of Communication,
University of Cincinnati
Deanna D. Sellnow
University of Kentucky
13
Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain
• United Kingdom • United States
© 2010, 2008 Wadsworth, Cengage Learning
ALL RIGHTS RESERVED. No part of this work covered by the
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or by any means graphic, electronic, or mechanical, including
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limited to photocopying, recording, scanning, digitizing, taping,
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distribution, information networks, or information storage and
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systems, except as permitted under Section 107 or 108 of the
1976
United States Copyright Act, or applicable copyright law of
another
jurisdiction, without the prior written permission of the
publisher.
International Student Edition:
ISBN-13: 978-0-495-90172-3
ISBN-10: 0-495-90172-5
Cengage Learning International Offi ces
Communicate!, Thirteenth Edition
Kathleen S. Verderber, Rudolph
F. Verderber, and Deanna Sellnow
Senior Publisher: Lyn Uhl
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iii
Brief Contents
Contents iv
Preface xiii
PART I FOUNDATIONS OF COMMUNICATION
Chapter 1 Communication Perspectives 1
Chapter 2 Perception of Self and Others 23
Chapter 3 Communicating Verbally 47
Chapter 4 Communicating Nonverbally 66
Chapter 5 Listening and Responding 87
PART II INTERPERSONAL COMMUNICATION
Chapter 6 Communicating Across Cultures 111
Chapter 7 Understanding Interpersonal Relationships 133
Chapter 8 Communication Skills in Interpersonal
Relationships:
Providing Emotional Support, Managing Privacy, and
Negotiating Confl ict 157
Appendix Interviewing 185
PART III GROUP COMMUNICATION
Chapter 9 Communicating in Groups 207
Chapter 10 Problem Solving in Groups 224
PART IV PUBLIC SPEAKING
Chapter 11 Developing and Researching a Speech Topic 250
Chapter 12 Organizing Your Speech 275
Chapter 13 Adapting Verbally and Visually 304
Chapter 14 Overcoming Speech Apprehension by Practicing
Delivery 332
Chapter 15 Informative Speaking 363
Chapter 16 Persuasive Speaking 388
References 419
Index 430
iv
Brief Contents iii
Preface xiii
PART I FOUNDATIONS OF COMMUNICATION
Chapter 1 Communication Perspectives 1
The Communication Process 3
Participants 3
Messages 3
Context 4
Channels 5
Interference (Noise) 5
Feedback 7
A Model of the Basic Communication Process 8
Communication Settings 8
Communication Principles 10
Communication Has Purpose 10
Communication Is Continuous 11
Communication Messages Vary in Conscious Thought 11
Communication Is Relational 11
Communication Is Guided by Culture 12
Communication Has Ethical Implications 14
Communication Is Learned 15
Increasing Our Communication Competence 15
Develop Communication Skills Improvement Goals 18
Chapter 2 Perception of Self and Others 23
The Perception Process 24
Attention and Selection 24
Organization of Stimuli 25
Interpretation of Stimuli 26
Perceptions of Self: Self-Concept and Self-Esteem 26
Forming and Maintaining a Self-Concept 26
Developing and Maintaining Self-Esteem 28
The Infl uence of Gender and Culture on Self-Perceptions 30
Changing Self-Perceptions 31
Accuracy and Distortion of Self-Perceptions 31
The Effects of Self-Perceptions on Communication 34
Contents
v Contents
Presenting Self to Others 35
Self-Monitoring 36
Social Construction of Self 36
Perception of Others 37
Observing Others 38
Using Stereotypes 38
Emotional State 39
Perceiving Others’ Messages 40
Improving the Accuracy of Social Perceptions 41
Chapter 3 Communicating Verbally 47
The Nature and Purposes of Language 48
Purposes of Language 49
The Relationship Between Language and Meaning 49
Cultural and Gender Infl uences on Language Use 51
Improving Language Skills 52
Use Clear Language 52
Use Language That Makes Your Messages Memorable 55
Use Linguistic Sensitivity 58
Chapter 4 Communicating Nonverbally 66
Characteristics of Nonverbal Communication 68
Types of Nonverbal Communication 69
Use of Body: Kinesics 69
Use of Voice: Vocalics 71
Use of Space: Proxemics 73
Use of Time: Chronemics 75
Self-Presentation Cues 76
Guidelines for Improving Nonverbal Communication 79
Sending Nonverbal Messages 79
Interpreting Nonverbal Messages 82
Chapter 5 Listening and Responding 87
What Is Listening? 88
Types of Listening 88
Appreciative Listening 89
Discriminative Listening 89
Comprehensive Listening 90
Empathic Listening 90
Critical Listening 90
vi Contents
Steps in the Listening Process 91
Attending 91
Understanding 93
Remembering 97
Evaluating 98
Responding 100
Conversation and Analysis 102
PART II INTERPERSONAL COMMUNICATION
Chapter 6 Communicating Across Cultures 111
Culture and Communication 112
Intercultural Communication 112
Dominant Cultures and Co-Cultures 113
Cultural Identity 116
Identifying Cultural Norms and Values 117
Individualism–Collectivism 117
Uncertainty Avoidance 121
Power Distance 121
Masculinity–Femininity 122
Barriers to Effective Intercultural Communication 123
Anxiety 123
Assuming Similarity or Difference 123
Ethnocentrism 124
Stereotypes and Prejudice 125
Incompatible Communication Codes 126
Incompatible Norms and Values 127
Intercultural Communication Competence 127
Adopt Correct Attitudes 127
Acquire Knowledge About Other Cultures 128
Develop Culture-Specifi c Skills 129
Chapter 7 Understanding Interpersonal Relationships 133
Types of Relationships 134
Acquaintances 134
Friends 136
Close Friends or Intimates 137
Disclosure and Feedback in Relationship Life Cycles 141
The Open Pane 141
The Secret Pane 142
The Blind Pane 142
The Unknown Pane 142
Communication in the Stages of Relationships 143
Beginning Relationships 143
Developing Relationships 144
vii Contents
Maintaining Relationships 145
Deteriorating and Dissolving Relationships 148
Dialectics in Interpersonal Relationships 149
Relational Dialectics 149
Managing Dialectical Tensions 151
Conversation and Analysis 152
Chapter 8 Communication Skills in Interpersonal Relationships:
Providing
Emotional Support, Managing Privacy, and Negotiating Confl
ict 157
Comforting Messages 158
Skills for Comforting 158
Gender and Cultural Considerations in Comforting 160
Managing Privacy and Disclosure in Relationships 161
Effects on Intimacy 164
Expectations of Reciprocity 164
Information Co-Ownership 165
Guidelines and Communication Strategies for Disclosure 165
Communication Strategies for Managing Privacy 171
Negotiating Different Needs, Wants, and Preferences in
Relationships 172
Communicating Personal Needs, Wants, and Preferences:
Passive,
Aggressive, and Assertive Behavior 173
Cultural Variations in Passive, Aggressive, and Assertive
Behavior 174
Managing Confl ict in Relationships 176
Styles of Confl ict 176
Guidelines for Collaboration 178
Conversation and Analysis 179
Appendix Interviewing 185
Structuring Interviews 186
The Interview Protocol 186
Effective Questions 187
Order and Time Constraints in Interview Protocols 188
Guidelines for Conducting Information Interviews 189
Doing Research About Interviewees 189
Conducting an Information Interview 190
Conducting Employment Interviews 191
Preparing for the Interview 191
Conducting the Interview 191
Interviewing Strategies for Job Seekers 192
Applying for the Job 192
Electronic Cover Letters and Résumés 194
Preparing to Be Interviewed 196
Guidelines for Job Interviewees 197
viii Contents
Conversation and Analysis 198
Following Up After the Interview 200
Strategies for Interviews with the Media 200
Before the Interview 201
During the Interview 201
PART III GROUP COMMUNICATION
Chapter 9 Communicating in Groups 207
Characteristics of Healthy Groups 208
Healthy Groups Have Ethical Goals 208
Healthy Groups Are Interdependent 210
Healthy Groups Are Cohesive 210
Healthy Groups Develop and Abide by Productive Norms 210
Healthy Groups Are Accountable 212
Healthy Groups Are Synergetic 213
Stages of Group Development 213
Forming 213
Storming 214
Norming 214
Performing 214
Adjourning 214
Types of Groups 215
Families 215
Social Friendship Groups 216
Support Groups 216
Interest Groups 217
Service Groups 217
Work Groups 217
Evaluating Group Dynamics 219
Chapter 10 Problem Solving in Groups 224
The Problem-Solving Process 225
Step One: Identify and Defi ne the Problem 226
Step Two: Analyze the Problem 226
Step Three: Determine Criteria for Judging
Solution
s 227
Step Four: Identify Alternative

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  • 1. . Read the Harvard Business Review article: Link 3. View this very timely TED Talk: Link (Links to an external site.) 4. What are your major takeaways? Please post in the manner prescribed for this course. Be sure to connect your thinking to specific points in the prompts, as well as meaningful workplace observations/experiences. Communicate! Kathleen S. Verderber Northern Kentucky University Rudolph F. Verderber Distinguished Teaching Professor of Communication, University of Cincinnati Deanna D. Sellnow University of Kentucky 13 Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States © 2010, 2008 Wadsworth, Cengage Learning
  • 2. ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, or applicable copyright law of another jurisdiction, without the prior written permission of the publisher. International Student Edition: ISBN-13: 978-0-495-90172-3 ISBN-10: 0-495-90172-5 Cengage Learning International Offi ces Communicate!, Thirteenth Edition Kathleen S. Verderber, Rudolph F. Verderber, and Deanna Sellnow Senior Publisher: Lyn Uhl Executive Editor: Monica Eckman Senior Development Editor: Greer Lleuad Assistant Editor: Rebekah Matthews
  • 3. Editorial Assistant: Colin Solan Media Editor: Jessica Badiner Marketing Manager: Bryant Chrzan Marketing Coordinator: Darlene Macanan Marketing Communications Manager: Christine Dobberpuhl Senior Project Manager, Editorial Production: Rosemary Winfi eld Senior Art Director: Linda Helcher Senior Print Buyer: Justin Palmeiro Text Permissions Editor: Katie Huha Production Service: Elm Street Publishing Services Text Designer: Rokusek Design Photo Manager: Dean Dauphinais Cover Designer: Linda Kuhn Cover Image: © enjoynz, © Talex, © rangepuppies, © illustrious Compositor: Integra Software Services Pvt. Ltd. For permission to use material from this text or product,
  • 4. submit all requests online at www.cengage.com/permissions. Further permissions questions can be e-mailed to [email protected] Printed in Canada 1 2 3 4 5 6 7 13 12 11 10 Asia cengageasia.com tel: (65) 6410 1200 Australia/New Zealand cengage.com.au tel: (61) 3 9685 4111 Brazil cengage.com.br tel: (011) 3665 9900 India cengage.co.in tel: (91) 11 30484837/38 Latin America cengage.com.mx tel: +52 (55) 1500 6000 UK/Europe/Middle East/Africa cengage.co.uk tel: (44) 207 067 2500 Represented in Canada by Nelson Education, Ltd. nelson.com tel: (416) 752 9100 / (800) 668 0671 Cengage Learning is a leading provider of customized learning
  • 5. solutions with offi ce locations around the globe, including Singapore, the United Kingdom, Australia, Mexico, Brazil, and Japan. Locate your local offi ce at www.cengage.com/global. Cengage Learning products are represented in Canada by Nelson Education, Ltd. For product information: www.cengage.com/international. Visit your local offi ce: www.cengage.com/global. Visit our corporate website: www.cengage.com. D isclaim er: A vailability of resources m ay diff er by region. C heck w ith your local C engage Learning representative for details. iii Brief Contents Contents iv Preface xiii
  • 6. PART I FOUNDATIONS OF COMMUNICATION Chapter 1 Communication Perspectives 1 Chapter 2 Perception of Self and Others 23 Chapter 3 Communicating Verbally 47 Chapter 4 Communicating Nonverbally 66 Chapter 5 Listening and Responding 87 PART II INTERPERSONAL COMMUNICATION Chapter 6 Communicating Across Cultures 111 Chapter 7 Understanding Interpersonal Relationships 133 Chapter 8 Communication Skills in Interpersonal Relationships: Providing Emotional Support, Managing Privacy, and Negotiating Confl ict 157 Appendix Interviewing 185 PART III GROUP COMMUNICATION Chapter 9 Communicating in Groups 207 Chapter 10 Problem Solving in Groups 224 PART IV PUBLIC SPEAKING Chapter 11 Developing and Researching a Speech Topic 250 Chapter 12 Organizing Your Speech 275
  • 7. Chapter 13 Adapting Verbally and Visually 304 Chapter 14 Overcoming Speech Apprehension by Practicing Delivery 332 Chapter 15 Informative Speaking 363 Chapter 16 Persuasive Speaking 388 References 419 Index 430 iv Brief Contents iii Preface xiii PART I FOUNDATIONS OF COMMUNICATION Chapter 1 Communication Perspectives 1 The Communication Process 3 Participants 3 Messages 3 Context 4 Channels 5 Interference (Noise) 5 Feedback 7 A Model of the Basic Communication Process 8 Communication Settings 8
  • 8. Communication Principles 10 Communication Has Purpose 10 Communication Is Continuous 11 Communication Messages Vary in Conscious Thought 11 Communication Is Relational 11 Communication Is Guided by Culture 12 Communication Has Ethical Implications 14 Communication Is Learned 15 Increasing Our Communication Competence 15 Develop Communication Skills Improvement Goals 18 Chapter 2 Perception of Self and Others 23 The Perception Process 24 Attention and Selection 24 Organization of Stimuli 25 Interpretation of Stimuli 26 Perceptions of Self: Self-Concept and Self-Esteem 26 Forming and Maintaining a Self-Concept 26 Developing and Maintaining Self-Esteem 28 The Infl uence of Gender and Culture on Self-Perceptions 30 Changing Self-Perceptions 31 Accuracy and Distortion of Self-Perceptions 31 The Effects of Self-Perceptions on Communication 34 Contents
  • 9. v Contents Presenting Self to Others 35 Self-Monitoring 36 Social Construction of Self 36 Perception of Others 37 Observing Others 38 Using Stereotypes 38 Emotional State 39 Perceiving Others’ Messages 40 Improving the Accuracy of Social Perceptions 41 Chapter 3 Communicating Verbally 47 The Nature and Purposes of Language 48 Purposes of Language 49 The Relationship Between Language and Meaning 49 Cultural and Gender Infl uences on Language Use 51 Improving Language Skills 52 Use Clear Language 52 Use Language That Makes Your Messages Memorable 55 Use Linguistic Sensitivity 58 Chapter 4 Communicating Nonverbally 66 Characteristics of Nonverbal Communication 68 Types of Nonverbal Communication 69
  • 10. Use of Body: Kinesics 69 Use of Voice: Vocalics 71 Use of Space: Proxemics 73 Use of Time: Chronemics 75 Self-Presentation Cues 76 Guidelines for Improving Nonverbal Communication 79 Sending Nonverbal Messages 79 Interpreting Nonverbal Messages 82 Chapter 5 Listening and Responding 87 What Is Listening? 88 Types of Listening 88 Appreciative Listening 89 Discriminative Listening 89 Comprehensive Listening 90 Empathic Listening 90 Critical Listening 90 vi Contents Steps in the Listening Process 91 Attending 91 Understanding 93 Remembering 97 Evaluating 98 Responding 100
  • 11. Conversation and Analysis 102 PART II INTERPERSONAL COMMUNICATION Chapter 6 Communicating Across Cultures 111 Culture and Communication 112 Intercultural Communication 112 Dominant Cultures and Co-Cultures 113 Cultural Identity 116 Identifying Cultural Norms and Values 117 Individualism–Collectivism 117 Uncertainty Avoidance 121 Power Distance 121 Masculinity–Femininity 122 Barriers to Effective Intercultural Communication 123 Anxiety 123 Assuming Similarity or Difference 123 Ethnocentrism 124 Stereotypes and Prejudice 125 Incompatible Communication Codes 126 Incompatible Norms and Values 127 Intercultural Communication Competence 127 Adopt Correct Attitudes 127 Acquire Knowledge About Other Cultures 128 Develop Culture-Specifi c Skills 129 Chapter 7 Understanding Interpersonal Relationships 133
  • 12. Types of Relationships 134 Acquaintances 134 Friends 136 Close Friends or Intimates 137 Disclosure and Feedback in Relationship Life Cycles 141 The Open Pane 141 The Secret Pane 142 The Blind Pane 142 The Unknown Pane 142 Communication in the Stages of Relationships 143 Beginning Relationships 143 Developing Relationships 144 vii Contents Maintaining Relationships 145 Deteriorating and Dissolving Relationships 148 Dialectics in Interpersonal Relationships 149 Relational Dialectics 149 Managing Dialectical Tensions 151 Conversation and Analysis 152 Chapter 8 Communication Skills in Interpersonal Relationships: Providing Emotional Support, Managing Privacy, and Negotiating Confl ict 157
  • 13. Comforting Messages 158 Skills for Comforting 158 Gender and Cultural Considerations in Comforting 160 Managing Privacy and Disclosure in Relationships 161 Effects on Intimacy 164 Expectations of Reciprocity 164 Information Co-Ownership 165 Guidelines and Communication Strategies for Disclosure 165 Communication Strategies for Managing Privacy 171 Negotiating Different Needs, Wants, and Preferences in Relationships 172 Communicating Personal Needs, Wants, and Preferences: Passive, Aggressive, and Assertive Behavior 173 Cultural Variations in Passive, Aggressive, and Assertive Behavior 174 Managing Confl ict in Relationships 176 Styles of Confl ict 176 Guidelines for Collaboration 178 Conversation and Analysis 179 Appendix Interviewing 185 Structuring Interviews 186 The Interview Protocol 186
  • 14. Effective Questions 187 Order and Time Constraints in Interview Protocols 188 Guidelines for Conducting Information Interviews 189 Doing Research About Interviewees 189 Conducting an Information Interview 190 Conducting Employment Interviews 191 Preparing for the Interview 191 Conducting the Interview 191 Interviewing Strategies for Job Seekers 192 Applying for the Job 192 Electronic Cover Letters and Résumés 194 Preparing to Be Interviewed 196 Guidelines for Job Interviewees 197 viii Contents Conversation and Analysis 198 Following Up After the Interview 200 Strategies for Interviews with the Media 200 Before the Interview 201 During the Interview 201 PART III GROUP COMMUNICATION Chapter 9 Communicating in Groups 207
  • 15. Characteristics of Healthy Groups 208 Healthy Groups Have Ethical Goals 208 Healthy Groups Are Interdependent 210 Healthy Groups Are Cohesive 210 Healthy Groups Develop and Abide by Productive Norms 210 Healthy Groups Are Accountable 212 Healthy Groups Are Synergetic 213 Stages of Group Development 213 Forming 213 Storming 214 Norming 214 Performing 214 Adjourning 214 Types of Groups 215 Families 215 Social Friendship Groups 216 Support Groups 216 Interest Groups 217 Service Groups 217 Work Groups 217 Evaluating Group Dynamics 219 Chapter 10 Problem Solving in Groups 224 The Problem-Solving Process 225 Step One: Identify and Defi ne the Problem 226 Step Two: Analyze the Problem 226 Step Three: Determine Criteria for Judging
  • 16. Solution s 227 Step Four: Identify Alternative