This document discusses the history and operations of Apple Inc. It provides details about Apple's mission to provide innovative computing experiences to students, educators and consumers. Key facts include that Apple was founded in 1976 and released products like the Apple II in 1977 and the Macintosh in 1984. Steve Jobs was forced out of the company in 1985 but returned in 1997. The document also outlines Apple's hardware, software, retail stores and competitors.

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Under the guidance of
Mam Soumya Samant
Presented by :-
Aditya Prasad Samantaray
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Mission Statement:
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Apple is committed to bringing the best personal
computing experience to students, educators, creative
professionals and consumers around the world through
its innovative hardware, software and Internet
offerings
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History of Apple, Inc.History of Apple, Inc.
1976
• Apple Computer Company founded.
1983 -1984
• Enters Fortune 500.
• John Sculley becomes president and CEO.
• Apple airs “1984” during Super Bowl.
1985
• Jobs forced out of company
1993
• Sculley forced out.
1997
• Steve Jobs returns to Apple.
2007
• Apple changes name to Apple, Inc.
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Hardware - Mac(personal computer series),Apple Remote Desktop
Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work,
Logic pro, Cinema Display etc.
Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV
Employees - 19,787 full-time ; 3,399 temporary (March 31,2007)
Retail stores - 183( 1st
in Manhattan, New York)
Competitors - HP, IBM, DELL
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VISION AND MISSION
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VISION
“Man is the creator of change in this world. As such
he should be above systems and structures, and not
subordinate to them.”
MISSION
“Apple is committed to bringing the best personal
computing experience to students, educators, creative
professionals and consumers around the world through
its innovative hardware, software and internet
offerings.”
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EXISTING RIVALRY
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Windows OS and media player for playing music and video ( Microsoft)
Competition to Mac OS X (Linux)
Alternate sources of computer hardware (Dell, HP, Lenovo)
Small stylish MP3 players (Creative, Samsung)
Online music stores similar to itunes stores (Napster)

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1977 Apple II (first personal computer)
• Cost $1,298
• 1 MHz microprocessor and 4-48 KB of RAM.
1983-Lisa
• Cost $10,000
• 5 MHz processor and 1 MB of RAM.
1984 Macintosh
• Cost $2,495
• 8 MHz processor and 128-512 KB of RAM.
*1985 Steve Job’s forced out
1987 Macintosh II
• Cost $3,898
• 16 MHz processor and 128-512 KB of RAM.
*1997 Steve Job Returns
History of Apple ProductsHistory of Apple Products
TODAY…

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iMac All-In-OneiMac All-In-One
1998 iMac- All-In-One
• Cost $1,299
• 233 MHz processor, 256 Mb of RAM and
• 4 GB of Storage Space.
2002 iMac- All-In-One
• Cost $1,299
• 700/800 MHz processor, 1 GB of RAM and
• 60 GB of Storage Space.
2008 iMac- All-In-One
• Cost $1,199-$2,199
• 20” – 24” screens.
• 2.4-3.06 GHz processor, 4 GB of RAM, and
• 250-500GB of Storage Space.
• CD / DVD burner drive.
• iSight camera- you can video chat with friends
and family.
• iLife ’08-photo, iDVD, iWeb: create a photo book,
make a movie, build a blog, compose a song, etc…

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iTunesiTunes
• #1 Music Store in the
World
• Compatible with PC or
Mac
• Turn CD’s into digital
music files, plus
purchase songs,
movies, etc…on iTunes.
• Music
• Movie Rentals
• Audiobooks
• Free Podcasts
• TV Shows
• iPod Games

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Apple vs. PCApple vs. PC
Price:
• $1,199
• $169 -3 Year extended warranty.
• $0 Internet security not necessary.
• $149.99 Microsoft Office 2007.
Total: $1,517.99
Features:
• Apple’s Leopard Operating System
• 20” screen.
• 2.4 GHz processor,
• 1 GB of RAM, and
• 250 GB of Storage Space.
• Burn and watch personal videos with the built-in
slot-load DVD.
Price:
• $1,299
• $239 -3 Year extended warranty.
• $69.99 Norton Internet security.
• $149.99 Microsoft Office 2007.
Total: $1,757.98
Features:
• Windows Vista operating system
• 22” screen.
• 2.5 GHz processor Intel Core2 Duo,
• 4 GB of SDRAM, and
• 320 GB of Storage Space.
• Burn and watch personal videos with the built-in slot-
load DVD
• Watch, pause, rewind, & record live TV
• Get quick, easy touch-screen access to your programs.

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Mac
• Trial Software
• Spy Ware
• Power Cord
• Works right out of
the box
• Creative
Professionals
• Viruses
PC
• Gamers
• Price
• More variety in
products

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APPLE INC. EMPLOYEESAPPLE INC. EMPLOYEES
In 2006, Apple Inc. reported employing 17,878 fulltime and 3,399
temporary employees in the following departments:
 Mac Hardware Engineering
 Software Engineering
 Applications
 iPod Engineering
 Marketing
 Sales
 Operations
 Information Systems and Technology
 Legal
 HR
 Apple Care
 Finance
 Retail

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RECOMMENDATIONSRECOMMENDATIONS
Compatibility with PC’s
More Accessibility
Simply Mac
Price
Software-Word Templates, Downloads
Target Different Demographics
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