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imac journey

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Study on imac (apples flagship product)

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imac journey

  1. The story of By Leo
  2. Let’s start the iMac trip…
  3. <ul><li>All in one PC </li></ul><ul><li>Best selling PC in the history </li></ul><ul><li>1st Shipment on 15th August 98 </li></ul><ul><li>Proliferated USB connections </li></ul><ul><li>Saved apple from miserable demise </li></ul><ul><li>iMac series: </li></ul><ul><ul><li>iMac G3, G4 flat panel, G5, Core duo & Core 2 Duo </li></ul></ul>iMac
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  5. Story of imac <ul><li>$1 billion loss in 1997 </li></ul><ul><li>No breakthrough product after Power mac (1994) </li></ul><ul><li>Steve Jobs returned as CEO (Pixar buyout for $402 mn) </li></ul><ul><li>Jonathan Ive became vice prez of apple design team </li></ul><ul><li>Back to Basics approach </li></ul><ul><li>$768 million profit in 2000 </li></ul>
  6. <ul><li>CPU, Monitor all contained in one </li></ul><ul><li>Made of Translucent plastic </li></ul><ul><li>Small USB mouse & Keyboard, Egg shaped CRT </li></ul><ul><li>Candy colours (Bondy blue, Blueberry, Grape..) </li></ul><ul><li>USB enabled </li></ul><ul><li>Priced @ $999 </li></ul>Key Features:
  7. Designing iMac G3 Zen philosophy: Let's be minimalist and give people what they need -- and only that Aim : Futuristic & Simplistic Humanize and get out of grey box Ease of using (2 step connection) 8 min 20 sec Process: Made by SLA Inspired from Gumdrop candies Complete translucent, even power cords No Floppy drive (1 st OEM to do so)
  8. Tech Specs <ul><li>Based on MacNC & CHRP project (Common Hardware reference platform) </li></ul><ul><li>233 Mhz PowerPC G3 chip </li></ul><ul><li>512 KB L2 Cache </li></ul><ul><li>4 GB hard drive </li></ul><ul><li>32 MB RAM </li></ul><ul><li>Mac OS 8.1 </li></ul><ul><li>Port / Tray Loading CD ROM </li></ul><ul><li>Used anodized aluminum, & white, black and clear polycarbonate plastics . </li></ul>
  9. Technology Design iMac Is truly a Right Quadrant Product
  10. <ul><li>Solved ergonomic problems of user </li></ul><ul><ul><ul><li>Eye strain, back aches due to improper position of screen </li></ul></ul></ul><ul><li>Floating Monitor </li></ul><ul><ul><ul><li>Flat LCD panel connects to dome with stainless steel </li></ul></ul></ul><ul><li>Stood @ any angle </li></ul><ul><li>Change position depending on application (reading, browsing..) </li></ul><ul><li>Inspired from Luxo Jr.( Lamp in a pixar short ad film) </li></ul>iMac G4 – Problem solving design 2002
  11. Designing Stage Commercialized product
  12. Innovation Continuess… iMac G5 Both LCD screen & CPU (including power supply) in 2 inch thick panel Slimmest desktop pc in market Firewire port introduced 2005, released Ambient Light sensor Late 05, introduced built in camera (iSight), Apple remote 2006, updates with Intel processors Sep 06, releases iMac with core 2 duo processors (64bit)
  13. iMac Timeline & Concepts
  14. Thanks for joining the ride…

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