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Toyota Recall Analysis
- 1. Toyota Recall Analysis For Jumpstart Automotive Group Prepared by: Stephen Abowd March 26, 2010
- 3. SAMPLE
- 5. How has the recall impacted Toyota’s sales? Short Term
- 8. How has the recall impacted Toyota’s sales? Long Term
- 11. How have Toyota’s sales impacted the SAAR for the US light vehicle sales in 2010?
- 13. Cash for Clunkers June - August
- 15. Which other automotive brands will benefit from Toyota’s transgressions and why?
- 16. Who Benefits? January-February 2010 Sales as reported by Wardsauto.com
- 22. What are industry experts saying about online shopping volume for new/used Toyotas since the recalls hit the media?
- 26. What is the short term impact of Toyota’s 0% financing incentive to help push sales?
- 31. Consumer sentiment regarding Toyota will be critical to gauge due to their previously high loyalty rates. Using three different sources can you tell us what consumers are saying/feeling about their trust, consideration and purchase intent towards Toyota vehicles?
- 38. Toyota Recall Analysis For Jumpstart Automotive Group Prepared by: Stephen Abowd March 26, 2010 248-840-7604 [email_address]
Editor's Notes
- Given the right data sources the sales and share graphs could be put together and look very similar to this chart. Data from Wardsauto.com
- Major Manufacturer defined as top 6 which includes: GM, Ford, Chrysler, Toyota, Honda, & Nissan. Significant Others include: Mazda, Hyundai, Kia, Volkswagen, Subaru, Mitsubishi, BMW, Mercedes Only Mitsubishi had negative sales volume vs. 2009.
- This chart shows that for the first two months of 2010 6 manufacturers are performing above the industry average in sales volume increase.