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Developing Successful
       Master Plans
Planning Trends – Why they have worked and will continue to work




                     ADIT Complan – 2012

                        By Ryan Clifton
DEVELOPMENT BUZZ

                        Sustainable

AWAY FROM THIS……….      ‘Green’

………….TO THIS            LEED

                        Smart Growth

                        TND – Traditional Neighborhood Design
HISTORICALLY SUCCESSFUL PLACES AND CITIES

   Grids                              Human Scale

   Axes                               Core

   Open Space                         Mix of Uses

   Street Heirarchy                   Focal Points
……SO WHAT NOW? FROM A DEVELOPER’S STANDPOINT

           GUIDING PRINCIPLES – THE PROCESS
  Collaborative planning effort
  Understanding the realities of your respective site
  Understanding of the Target Market
  Goals of a Sustainable project - Environmentally and
   Product Offering
  Plan Flexibility
  Understanding of the entitlement/permitting process
  Intangibles
GUIDING PRINCIPLES
1. Collaborative TEAM Planning Effort



 On-Site Workshop
 EnVisioning
 Local partner
 Local consultant (well connected)
GUIDING PRINCIPLES
2. Understanding of the Realities of your
             respective site



  Thorough Analysis
  Historic Site Characteristics
       Environmental – watersheds,
        vegetation, fauna
       Cultural – important practices,
        adjacencies, etc.
  Context Sensitive
GUIDING PRINCIPLES
   3. A True Understanding of the
           Target Market




 True Market versus Vision
 Effects of the project on the Local
  Population and Economy
GUIDING PRINCIPLES
   4. Goals of a Sustainable Project




 Environmental respect and
  conservation
 Flexible and a mix of product offerings
GUIDING PRINCIPLES
    5. Flexibility in the MasterPlan


 Product
 Phasing
 Overall Goals
GUIDING PRINCIPLES
       6. Understanding of the
     Entitlement/Permitting Process




 Local Partner and/or Consultant
 Do the homework – understand timing
  and overall process – what it takes
GUIDING PRINCIPLES
7. Intangibles – what will ultimately make
           your project successful




  Uniqueness
  Distinguishable
  Quality Executed Design
  Materials
  Spaces
  Increased Quality of Life
  Respect for the Environment and
   existing Culture
Design Elements of a Successful Plan / Project – PLACE MAKING

                     IMPLEMETING THE PRINCIPLES

 Scale

 Character

 Details

 Heirarchy

 Connections

 Sense of Arrival

 Nature

 Amenities
PLACE MAKING




         SCALE


 Creating Human Scale
 Sequence of Spaces
 Gateways
PLACE MAKING




      CHARACTER


 Culture
 Creating the ‘Sense of Place’
 Details
PLACE MAKING




            DETAILS


 Materials – Native
 Color
 Texture
 Architecture
 Landscape
PLACE MAKING




            HEIRARCHY


 Product – concentrated
  density
 Streets
PLACE MAKING




           CONNECTIONS


 Focal Points
 Iconic Elements
 Series of Spaces – Physical and
  Visual
 Transportation
PLACE MAKING




        SENSE OF ARRIVAL


 Statement
 Signage
 First and Last Impression
PLACE MAKING




     NATURE / NATURAL FORM


 Native Natural Forms
 Native Building Materials
 Blend – built v. natural
PLACE MAKING




             AMENITIES


 Water Features
 Pools
 Spaces
 Lighting
 Multi Use Spaces
PROJECT EXAMPLES
          1. PONT ROYAL
        Aix-en-Provence, France




Project Highlights:
447 acres
18 hole Steve Ballesteros golf course
11 tennis courts
Health Club
Lagoon Swimming Pool
Village Square with shops, boutiques,
and restaurants
PONT ROYAL
PROJECT EXAMPLES
           1. Quarry Lake
          Baltimore, Maryland




Project Highlights:
220 acres
Reclamation, redevelopment, and reuse
Life Style Health Club
Mix of Uses – retail, residential – condo,
single family
QUARRY LAKE
PROJECT EXAMPLES
           1. Punta Mita
         Puerto Vallarta, Mexico




Project Highlights:
1200 acres
2 - 18 hole Jack Nicklaus golf courses
Four Seasons, St Regis
Health Club, Spa and Wellness Center
Mix of Residential Products
Connection to adjacent local fishing
village
PUNTA MITA
PROJECT EXAMPLES
             1. La Torre
             Murcia, Spain




Project Highlights:
140 Hectare site
18 hole Jack Nicklaus golf courses
150 room boutique hotel
Town Center
Mix of Residential Products
Dynamic village fabric interlaced with
parks and pedestrian walkways
LA TORRE
summary
 Utilize the Guiding Principles as truly a Guide
 Capitalize and embrace the uniqueness of Brazil, the
  Region, and Ultimately the Site – Context Sensitive
 Seek out the right TEAM




   PLANNING    LANDSCAPE ARCHITECTURE     URBAN DESIGN    GRAPHIC DESIGN

              FORT LAUDERDALE   ORLANDO    BALTIMORE     BEIJING

                            www.edsaplan.com

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Adit complan edsa

  • 1. Developing Successful Master Plans Planning Trends – Why they have worked and will continue to work ADIT Complan – 2012 By Ryan Clifton
  • 2. DEVELOPMENT BUZZ  Sustainable AWAY FROM THIS……….  ‘Green’ ………….TO THIS  LEED  Smart Growth  TND – Traditional Neighborhood Design
  • 3. HISTORICALLY SUCCESSFUL PLACES AND CITIES  Grids  Human Scale  Axes  Core  Open Space  Mix of Uses  Street Heirarchy  Focal Points
  • 4. ……SO WHAT NOW? FROM A DEVELOPER’S STANDPOINT GUIDING PRINCIPLES – THE PROCESS  Collaborative planning effort  Understanding the realities of your respective site  Understanding of the Target Market  Goals of a Sustainable project - Environmentally and Product Offering  Plan Flexibility  Understanding of the entitlement/permitting process  Intangibles
  • 5. GUIDING PRINCIPLES 1. Collaborative TEAM Planning Effort  On-Site Workshop  EnVisioning  Local partner  Local consultant (well connected)
  • 6. GUIDING PRINCIPLES 2. Understanding of the Realities of your respective site  Thorough Analysis  Historic Site Characteristics  Environmental – watersheds, vegetation, fauna  Cultural – important practices, adjacencies, etc.  Context Sensitive
  • 7. GUIDING PRINCIPLES 3. A True Understanding of the Target Market  True Market versus Vision  Effects of the project on the Local Population and Economy
  • 8. GUIDING PRINCIPLES 4. Goals of a Sustainable Project  Environmental respect and conservation  Flexible and a mix of product offerings
  • 9. GUIDING PRINCIPLES 5. Flexibility in the MasterPlan  Product  Phasing  Overall Goals
  • 10. GUIDING PRINCIPLES 6. Understanding of the Entitlement/Permitting Process  Local Partner and/or Consultant  Do the homework – understand timing and overall process – what it takes
  • 11. GUIDING PRINCIPLES 7. Intangibles – what will ultimately make your project successful  Uniqueness  Distinguishable  Quality Executed Design  Materials  Spaces  Increased Quality of Life  Respect for the Environment and existing Culture
  • 12. Design Elements of a Successful Plan / Project – PLACE MAKING IMPLEMETING THE PRINCIPLES  Scale  Character  Details  Heirarchy  Connections  Sense of Arrival  Nature  Amenities
  • 13. PLACE MAKING SCALE  Creating Human Scale  Sequence of Spaces  Gateways
  • 14. PLACE MAKING CHARACTER  Culture  Creating the ‘Sense of Place’  Details
  • 15. PLACE MAKING DETAILS  Materials – Native  Color  Texture  Architecture  Landscape
  • 16. PLACE MAKING HEIRARCHY  Product – concentrated density  Streets
  • 17. PLACE MAKING CONNECTIONS  Focal Points  Iconic Elements  Series of Spaces – Physical and Visual  Transportation
  • 18. PLACE MAKING SENSE OF ARRIVAL  Statement  Signage  First and Last Impression
  • 19. PLACE MAKING NATURE / NATURAL FORM  Native Natural Forms  Native Building Materials  Blend – built v. natural
  • 20. PLACE MAKING AMENITIES  Water Features  Pools  Spaces  Lighting  Multi Use Spaces
  • 21. PROJECT EXAMPLES 1. PONT ROYAL Aix-en-Provence, France Project Highlights: 447 acres 18 hole Steve Ballesteros golf course 11 tennis courts Health Club Lagoon Swimming Pool Village Square with shops, boutiques, and restaurants
  • 23. PROJECT EXAMPLES 1. Quarry Lake Baltimore, Maryland Project Highlights: 220 acres Reclamation, redevelopment, and reuse Life Style Health Club Mix of Uses – retail, residential – condo, single family
  • 25. PROJECT EXAMPLES 1. Punta Mita Puerto Vallarta, Mexico Project Highlights: 1200 acres 2 - 18 hole Jack Nicklaus golf courses Four Seasons, St Regis Health Club, Spa and Wellness Center Mix of Residential Products Connection to adjacent local fishing village
  • 27. PROJECT EXAMPLES 1. La Torre Murcia, Spain Project Highlights: 140 Hectare site 18 hole Jack Nicklaus golf courses 150 room boutique hotel Town Center Mix of Residential Products Dynamic village fabric interlaced with parks and pedestrian walkways
  • 29. summary  Utilize the Guiding Principles as truly a Guide  Capitalize and embrace the uniqueness of Brazil, the Region, and Ultimately the Site – Context Sensitive  Seek out the right TEAM PLANNING LANDSCAPE ARCHITECTURE URBAN DESIGN GRAPHIC DESIGN FORT LAUDERDALE ORLANDO BALTIMORE BEIJING www.edsaplan.com