Complan was launched in 1954 by Glaxo in the UK and India. In 1988, the UK brand was sold to Boots while the Indian brand remained with Glaxo until 1994. Complan targeted growing children and active people needing extra nourishment through sports sponsorships and promotional schemes. Glaxo was acquired by Heinz in 1995, which has operations in 200 countries and $9.2 billion in annual revenue.

1. Complan Complan was launched by Glaxo in 1954. As part of Glaxo's Farley Health Products subsidiary, the Complan UK brand was sold to Boots in 1988. In India, Complan remained with Glaxo until 1994

2. famous baseline I am a complan boy I am a complan girl

3. COMPLAN Flavour (Rs) Weight (gm) Chocolate Plain Mango Chocolate (Jar) 68 55 60 75 140 120 - 150 1000 245

4. Promotion sponsorship of various sports related events various schemes such as window display scheme TV News paper

5. Target Market Complan mainly target growing children  Active people, which needs the extra nourishment for traveling & sporting activities

6. Brand extension

7. Turnover Glaxo was acquired by HJ Heinz in 1995. Heinz is a $9.2 Bn conglomerate that has operations in 200 countries