A rich snippet is the content appeared on the top of a SERP that contains summary of the user’s answer. It can display in many formats based on the type of information to be featured.

1. What Are Rich Snippets
And How To Get Rich
Snippets

2. Rich Snippets
• In this blog, we will discuss What are Rich
Snippets and how to get rich snippets to
display in Search Engine Results Pages(SERPs).
Here we go.

3. What Are Rich Snippets?
• A rich snippet is the content appeared on the top of a
SERP that contains summary of the user’s answer. It
can display in many formats based on the type of
information to be featured. A normal rich snippet
consists of:
• Page title
• URL
• Meta description
• Upload date and time if the search result is a video,
music, article or a blog.
• Reviews and ratings

4. • Check out the below example: when a user
search for iPhone 7 Plus, then it displays the
following results.

5. • Example of a Blog:

6. • A Video Example:

7. How Rich Snippets Are Beneficial?
• There are many benefits of having a rich
snippet to your site or application.
• Grab the attention of users
• Increases Click-through rate
• Provides instant information related to the
user’s search.

8. How To Get Rich Snippets?
• Select Markup specifications:
• Usually, HTML tags tell the browser how to
display the information included in the tag. For
example, <h1>The Avengers</h1> tells the
browser to display the text string "The Avengers"
in a heading 1 format. However, the HTML tag
doesn't give any information about what that text
"The Avengers" means. So, this is more difficult
for search engines to display relevant content to a
user.

9. • So, how to add relevant information? And
how to get rich snippet?
• Obtaining a rich snippet is simple. All you have
to do is what type of markup specifications to
be added to your website, and which piece of
code that is written. Search engines will read
the code that has been inputted into your site,
in a specific format, and then this will
ultimately generate rich snippets.

10. • By using Schema.org which is a collection of shared
vocabularies to mark up web pages that can be
understood easily by the search engines.
• There are three main markup specifications that are
generally recognised by major search engines, and
these include:
• Microdata
• Microformats
• RDFa(Resource Description Framework in Attributes)
• By using above formats we can add information to your
web content.

11. Determine Content Type
• There are different types of Content types like
People, Video, Music, Products, Recipes,
Review, local business organizations etc. Here
I’ve mentioned some examples of content
types.

12. • People: This displays information such as the
person’s biography, accomplishments, and
profession as in the example below:

14. • Products:This shows the information about
product as shown in the below example.

15. • Local business organizations: Usually people
search for companies or hotels online to find
their contact information. So, this type of
content format displays the necessary
information about company which also
include address and geographical location of
the company. Look at the below example.

17. • . Choose the required properties:
• We have many different properties to choose
from. We can mark up the content using
microdata. HTML Microdata is a set of tags. When
coding your structured data markup to the web
pages, there are so many things need to be
included like itemscope, itemtype, itemprop
which can help search engines better understand
your content and display in it.

18. • Some important points to remember when
adding rich snippets to your web content:
• The main specific properties to add rich snippet is
Name, description, URL and image.
• Use date, time and duration
• Use enumerations and links
• Use some snippet testing tools to test your
markup and identify errors.
•

19. • If you’re looking to implement rich snippets
for your site, then Contact Us with a member
of our expert team to discuss your options,
today. Our SEO team can help drive more
traffic to your brand.

20. Contact Us
• Adhishta Infotech Pvt Ltd, Flat No. 102,First
Floor, Banjara Bhavan Near Care Hospital,
Road No:1, Banjara Hills, Hyderabad – 500
034.
• info@adhishta.com
• Telephone : +040-65558088