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*The proportion of respondents who rate email and SEO as ‘good’ or ‘excellent’ is very similar (at 73% and 72%
respectively), but marketers are 23% more likely to say that email is excellent (27%, versus 22% for SEO)
EMAIL SEO
GOOD – 73% GOOD – 72%
EXCELLENT – 27% EXCELLENT – 22%
You should consider using a template to
take care of your BAU
Actually everything we do is custom
and bespoke and can’t be templated
If you didn’t have to spend your time
repeating yourself, what would you
have more time to do?
I hate email
developers!
Outlook PC Outlook 365 Mac Desktop Mobile
(native)
Gmail App AOL Mail Hotmail Gmail
Webmail
Yahoo! Mail
Interactive
tabs
No No Yes Yes No No No No No
Growing
Mountains
No No Yes Yes No No No No No
Hover Spots No No Yes Yes No No No No No
Animated
GIF
No Yes Yes Yes Yes Yes Yes Yes Yes
Google Fonts No No Yes Yes No (!) Yes Yes No Yes
Mobile (native)
Interactive
tabs
Yes
Growing
Mountains
Yes
Hover Spots Yes
Animated
GIF
Yes
Google Fonts Yes
What do I want people to do?

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Marketers Rate Email and SEO Similarly but Email Seen as More Excellent

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. *The proportion of respondents who rate email and SEO as ‘good’ or ‘excellent’ is very similar (at 73% and 72% respectively), but marketers are 23% more likely to say that email is excellent (27%, versus 22% for SEO) EMAIL SEO GOOD – 73% GOOD – 72% EXCELLENT – 27% EXCELLENT – 22%
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. You should consider using a template to take care of your BAU Actually everything we do is custom and bespoke and can’t be templated
  • 17. If you didn’t have to spend your time repeating yourself, what would you have more time to do?
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 30.
  • 31.
  • 32. Outlook PC Outlook 365 Mac Desktop Mobile (native) Gmail App AOL Mail Hotmail Gmail Webmail Yahoo! Mail Interactive tabs No No Yes Yes No No No No No Growing Mountains No No Yes Yes No No No No No Hover Spots No No Yes Yes No No No No No Animated GIF No Yes Yes Yes Yes Yes Yes Yes Yes Google Fonts No No Yes Yes No (!) Yes Yes No Yes Mobile (native) Interactive tabs Yes Growing Mountains Yes Hover Spots Yes Animated GIF Yes Google Fonts Yes
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. What do I want people to do?