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SEO in the Age of Siri and Alexa


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An educational “mini-seminar” that touched on meeting the new challenges for website SEO in light of trends toward image-intense responsive websites and the rising popularity of Google Voice, Echo Alexa, and Apple Siri voice-activated search queries and long-tail-plus SEO keywords. Coffee Talk, Hobe Sound Chamber of Commerce, March 13, 2018.

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SEO in the Age of Siri and Alexa

  1. 1. coffeetalk activecanvas Copyright2018. All rights reserved.
  2. 2. You can no longer think of your website as a summary of who you are and what you do. It’s now about the experience you create for your customers …and being on the first page of Google.
  3. 3. 40,000+ search queries every second 3.5 billion searches per day 1.2 trillion searches per year worldwide And we all want to be on the first page! Googlematters
  4. 4. Eric & Linda Wolf activecanvas Left Brain Right Brain
  5. 5. digitalmarketers create brands strategize and build websites write content with keywords ghostblog with keywords code for search results email marketing campaigns social & visual media data analysis
  6. 6. SEO Trends for 2018 activecanvas
  7. 7. What (the heck) is seo? activecanvas
  8. 8. climb slowly or pay to play Search Engine Optimization A method of creating website content to help a site rank higher in search results than other sites targeting the same search terms.
  9. 9. Pay per Click Google My Business Organic results Crowd- sourced reviews
  10. 10. Keyword Any word someone uses in an online search.
  11. 11. goodKeywords Increased site visits inch you up the results ladder. Fresh relevant content with strong keywords will keep you there, but too many, or the wrong keywords, hurt you.
  12. 12. Long-tailKeywords At least 3 keywords, or a phrase, used to narrow down search results or to be more specific
  13. 13. Long-tail+Keywords A phrase that is conversational - spoken like people talk
  14. 14. choosingKeywords What do customers say when they call you? What are your competitors saying? What does Google say? “pay for clicks” Google Keyword Planner & Google AdWords
  15. 15. What’s so important about long-tailplus?
  16. 16. voicesearch activecanvas
  17. 17. Text: Real estate attorney near me Voice: Siri, find a female real estate attorney in Hobe Sound that does home purchase contracts and title searches.
  18. 18. Text: “best digital camera” Voice: Alexa, where can I find a waterproof video camera that works with Facebook Live?
  19. 19. Voice search queries are longer than text queries (Code word: long tail+) They mimic how real people talk!
  20. 20. Voice: find a female real estate attorney in Hobe Sound that does home purchase contracts and title searches.
  21. 21. Text: Real estate attorney near me
  22. 22. AppleSiriEchoAlexaGoogleAssistant In 2017, 25 million voice-first devices sold! Voice search is more conversational, natural in tone.
  23. 23. It’s time for a… website content refresh, before your competitors do it.
  24. 24. mobilefirst activecanvas
  25. 25. 57% of website traffic comes from mobile devices. Google drives 96% of mobile search traffic. 57% of users won’t recommend a business with a poorly designed mobile site. Mobile is no longer a trend. It’s a staple!
  26. 26. mobilefirst We design websites for mobile first then adapt the design for desktops.
  27. 27. Mobile First allows end-users to get stuff done regardless of the size or generation of their device.
  28. 28. linkbuilding activecanvas
  29. 29. Easiest backlink ever! Google My Business Link Building vs. Backlinks Link building: link to other pages of authority Backlinks: links to your site from other relevant sites
  30. 30. imageseo activecanvas
  31. 31. • Keep image file size small • Name images using relevant keywords • Size image width for devices • Use the right file type (JPG, PNG, etc.) • Home page sitemap • Use code to create buttons Images rank on Social Media too!
  32. 32. userexperience activecanvas
  33. 33. In 2018 Google’s focus is the user Pages that load lightening fast Copy easy to read and understand Navigation that is logical and simple Looks great on all device sizes Engages users to “do” something
  34. 34. Google loves these snippets Lists, tables and graphs Q&A sections Longer keywords and natural language Google’s “Answer Box” with questions that start with “how” or “what”
  35. 35. Sample how to box
  36. 36. seonow activecanvas
  37. 37. Start where you are now • Compare amount of code vs text • Run a keyword check using or • Start a keyword list: what would you type in google?
  38. 38. Do your keyword homework • compare your list to your competition • set a baseline (here to there) • think about a budget
  39. 39. Optimize your website • Create page titles & meta tags • Place strategic phrases on pages • Build sitemaps • Submit to directories & search engines • Maintain and measure
  40. 40. What to do now to be ready for 2019  Responsive design  Keyword rich content  Toss those stock images  Social media strategy  Email marketing strategy  Blogging strategy  Competitive strategy  Keep up with trends
  41. 41. From the Horse’s (Google’s) Mouth You need to be prepared to invest several months to a year before seeing results from your SEO efforts, but even then, you won’t be king of the hill. In fact, according to a comprehensive statistical analysis by Tim Soulo, only 5.7 percent of all newly published pages will get to Google’s top 10 within a year. Source: Search Engine Journal
  42. 42. Thanks for being here! 772-932-7969