This document discusses different types of social media and provides tips for social media marketing. It outlines over 20 types of social media including social networking sites, blogs, microblogging, video sharing, and more. It then discusses ways to do social media marketing, including buzz marketing, viral marketing, and integrated marketing. It provides a simple social media marketing plan and checklist for viral marketing, encouraging users to make content easy to share and motivate sharing. Finally, it discusses some secrets to viral marketing and provides information about the author and related websites.

2. In general
•SM : Social Media
•SMM : Social Media Marketing
•SMO : Social Media Optimization
•SMM = SMO + SM ads
Hocinternetmarketing.net

4. Social media types (Over 20)
• Social Networking : Facebook, Zing.Me
• Social News : Linkhay, Newsvine, Digg
• Social Measuring : Technorati, BlogPulse
• Microblogging : Twitter
• Blogs : Opera, Yahoo+, Blogspot, WP
• Social Bookmarking : Diggo, Delicious
• Social Q&A : Google, Yahoo answer, VG

5. Social media types
• Video Sharing : Youtube, Viadeo, Vimeo
• Photo Sharing : Picasa, Flickr
• Social Search : Google vertical search
• Professional Networks : Calavat,
Hoclamgiau
• Niche Communities : Vinametal, Tinhte,
Phuot
• Forum / Group
• Blogging Communities

6. Social media types
• Document shares : Slideshare.net
• Social knowledge : Wiki
• Social job : Linkedin, Freelancer
• Social shop : Vatgia, ebay, amazon…
• Social reviews/ advice : Aha, Virtual
tourist, Lonelyplanet, Tripadvisor
• Social lens : Squidoo
• Social study / Online learning, violet,
Go.vn

7. Social media types
• Social map : Wikimap, GGmap, diadiem
• Social Group on : Muachung, nhommua
• Social chat : Yahoo chatgroup, Bebo,
Paltalk
• Social Game : Zing, VTC…
• Social music : Nhaccuatui
• Social bid : Money bid game
• Social health
• Social application/widget : Apple store

12. SMM targets and measure for SME

13. SMM other targets
• Employee management (Guideline, rule)
• Employee motivation (Group, share,
game, friendship)
• Recruitment (Head hunter)

14. Social Media marketing ways
• Buzz marketing
Brand : Display ads, News, photos, Make
Profile, Fanpage, Channel, Place content,
Post, share, follow, comment, like, plus,
tweet, status, mapping, CRM.
Audients : See, read, download, vote, like,
click, join, check in, bookmark, play, action
, comment, become fan, follow, pay
attention , (Engagement, consider, buying,
booking)

15. Social Media marketing ways
• Make playing (Application, game, experiences
content)
• Viral marketing
Brand : Make creative content/campaign + buzz
marketing
Audients : As buzz + SEND, SHARE, Recommend ,
tweet, copy, post, edit, re used, chat, talk, write to
Mass media
Reveal (Secrets, Unlock, explore, experiences)

16. • Game flow <>Integrated marketing
- (Multi channels: SEM, offline marketing, Digital
ways…)
- Multi Social media types : Text, game, Video, voice,
photos
- Multi content (Game show, Contest, Experiences, Fan
motivating…)
- Influencer / SM PR
• Engaging : Quiz, Gifting, Reviews, Scoring,

17. SMM simple plan

19. Viral flow
1. Viral content
+ Creative
+ Trust
+ Helpful
+ Strange
+ Unique
+ Celebs
+ Benefit

20. 2. Viral Marketing Checklist
• Make it Easy to Find and Access
• Avoid creating private content behind account logins
• Common private areas: Facebook, Google Groups, email
inboxes
• Selectively share your content in existing in relevant places
and networks
• Make it Easy to Share
• Social sharing tools:
• ShareThis: sharethis.com
• NEW - Google + 1:
• Facebook sharing plugins:
• Like/ Recommend button:
developers.facebook.com/docs/reference/plugins/like/
• Comments:
http://developers.facebook.com/docs/reference/plugins/comm
ents/
• Create a friendly URL
• Enable embedding and sharing options

21. • Encourage Sharing
• Motivate: contests, giveaways, discounts, status,
recognition, influence, be understood
• Selectively make personal requests of influencers,
leaders and champions
• Make it fun
• Say “thank you”
• Track and promote the sharing by others (remember
your tags and hashtags)

22. 3. Viral secrets

30. About Author
• Website: internetmarketing.vn
• Website: hocinternetmarketing.net
• Website: kinhdoanhonline.internetmarketing.vn
• Website: slideshare.net/adamthien
• Website: facebook.com/Thienmarketingonline
• Website: facebook.com/hoinhungnguoithichkiemtientreninternet
• Và nhiều hệ thống khác, bạn có thể ghé thăm để tìm nhiều tài liệu
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