Social media 101

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Social Media 101 - Understanding digital media and online marketing.

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Social media 101

  1. 1. Social Media 101 D o y o u r c o m p a n y ’ s o n l i n e p r o f i l e s l e a d t o d i r e c t b u s i n e s s ? TextTextText
  2. 2. It’s about User Engagement!
  3. 3. Are you connected?
  4. 4. Get a Cluetrain!
  5. 5. “A picture is worth 1000 words” • Picture content has more interactions • People tend to “like” more images vs text posts • Easier to get people’s attention • People connect more with visual content
  6. 6. Types of Social Media • Social Networks • Video Communities • Pictures Communities • Microbogging Platforms • Social Bookmarking Sites • Review and Travel Networks
  7. 7. Delicious • Social bookmark • Organize collections and share links • Search for links shared by likeminded people
  8. 8. Facebook • Largest Social Network (Over 1 billion users) • Pages vs Personal Profiles • Sharing, Tagging, Geo Location, Comments and Likes • High User Engagement
  9. 9. Flickr • Photography community • Comments, Sharing, Licking, Albums, Collections • Detailed Photo information • Open API
  10. 10. Foursquare • Location-base social network • “Check in”, search locations and connect with friends • Worldwide • 20+ million users
  11. 11. Google + • Growing Social Network • Based on “Circles” • Sharing, Interests, Activities • SEO Friendly
  12. 12. Instagrams • Photography Community • Filters • Connected with facebook • Mobile App
  13. 13. Linkedin • Professional Profiles • Find professionals connections • Referrals, Connections, Online Resume, Groups • 200+ million users
  14. 14. Pinterest • Photography oriented network • Pin (Sharing) • Pins, Boards, Topics • Share, Follow, Comments
  15. 15. StumbleUpon • Social Bookmarking • Recommendation-base searches • Trends, Interests, Activities, Lists • SEO friendly
  16. 16. Tripadvisor • Travel review community • Listings, Forums, Maps, Pictures • Largest online travel resources • SEO Friendly
  17. 17. Twitter • 100+ Million users • 140 characters - Micro blogging • Broadcasting • Following, Lists, Retweets
  18. 18. Youtube • Video Community • Viral marketing • Comments, Sharing, Liking, Posting • SEO Friendly
  19. 19. Vimeo • Video Content • Upload, Share, Watch • Add filters and copyrighted music • Sell your work
  20. 20. Facebook basics
  21. 21. Facebook Search Feeds New Search system and news feeds
  22. 22. Facebook “Tagging” Let people know about your great moments
  23. 23. Facebook “Share” Sharing is Caring: Increase visibility and connect with others.
  24. 24. So you still think that social media does not impact your business? • Social Media, how it impact your business now! > http://youtu.be/ukA2zKGQClk
  25. 25. How do you manage these?
  26. 26. Hootsuite • Social Media Dashboard • Connect all your networks • Post, Repost, Share, Schedule, Connect • Manage your conversations
  27. 27. Stay Connected...
  28. 28. ? Questions ?
  29. 29. Robert Scales simplicity expert www.HolisticHybrid.com

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