1. The first store that I visited was Price Chopper.
There was nothing that caught me by
surprise. Since Halloween
is around the corner,
the items that were in
the front where not
only the sales items
but candy.
The second store that I visited was Marshals. Going through the
list again I was not surprised, but I did find
that the music reflected the
store. And the
associates were female
as were the
shoppers.

2. The third store that I went to
was a local bookstore. The
biggest difference I found in the
next stores I went to was the
importance to the store
windows. Where as big box
stores do not have to worry
about window displays.
The next insight that I fell upon
was when I spoke to the shop owner of Downtown Designs. I
was asking him the
questions on the list. I
informed him of the open
door question and while the

3. fact that the door was open did not affect me. He told me that
some people can feel trapped with a shop door closed and that
they feel like they have to purchase something. So I found that
to be interesting.
In the last store that I visited is an unique food store. I have
been in the store before but never noticed that there was no
organization to their products. Where as the other stores all
have the items organized by subject.
I’m not sure what hidden opportunities the teacher wanted us
to expose. For me, I would think that in the speciality food store
that having your product organized by like items would be
helpful. In fact when I asked the associates about it, they
agreed that there was no rhyme or reason to how they stocked
the shelves.