The document describes a visit to a women's clothing store called Imaginarium. It notes that the store has a small sign out front but is big inside. The merchandise is arranged by function throughout the store and on different floors. Customers browse and purchase items on the first floor while relaxing to music in the air conditioned environment.

1. Observation Lab
The store is near my home and sometimes I go there. But
today is different because I was looking around and
discovering something new.
The store is big and sign lettering in front of the store is
small. It contains only the store name, in capital letters. It is
women clothes store’. The doors are open and anyone from
the staff store talk with me. The environment is nice there
is music in the room and fortunately the air conditioner is
working, it’s nice because today is warm.
The merchandise is showed along the store, with the
products arranged by function. In the second floor there are
products for sale. At my eye level we have small products
like bags.
There customers, all women, are in the first floor. They are
looking for products and some them area paying the
products.
The name the store is interesting:
Imaginarium…
The store is beautiful; the products have a
beautiful design. The door is open and the
walls are painted in black in contrast with
the sign letters in white. There is music in
the air. The cash register is located in the
left. The salesgirl talked with me when I
enter in the space. The salesgirl wears a
Black uniform.
The products are displayed in the shelves
disposed on the wall and area arranged by
function. When the customers enter in the
Second Store – Imaginariu
store they find the products in sale at the
left.