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Our	
  Challenge!	
  


Find	
  the	
  most	
  effec6ve	
  way	
  to	
  increase	
  the	
  apprecia6on	
  
                      of	
  local	
  products	
  Indonesia.	
  
Objec6ve	
  


convince	
  them,	
  that	
  giving	
  a	
  high	
  apprecia,on	
  
 to	
  local	
  product	
  is	
  a	
  form	
  of	
  na,onalism	
  as	
  well.	
  
Problems	
  


       How	
  can	
  we	
  appreciate	
  local	
  product,	
  
          if	
  the	
  image	
  of	
  the	
  product	
  :	
  

Cheap	
  =	
  have	
  no	
  Quality	
  =	
  have	
  no	
  Point	
  	
  
Solu6on	
  


giving	
  them	
  opportunity	
  to	
  appreciate	
  the	
  product,	
  
              by	
  buying	
  it	
  with	
  unique	
  way.	
  
Insights	
  :	
  


                       -­‐	
  FREE	
  stuff	
  is	
  TEMPTING!	
  
-­‐	
  Too	
  shy	
  too	
  recognize	
  that	
  they	
  have	
  no	
  money	
  
Message	
  :	
  

                              Tentukan	
  harga	
  produk	
  ini	
  !	
  	
  

Dengan	
  membayar	
  sesuai	
  harga	
  yang	
  anda	
  tentukan,	
  anda	
  bisa	
  membantu	
  
 mereka	
  untuk	
  mendapatkan	
  modal	
  pembelian	
  bahan	
  berkualitas	
  terbaik	
  
          dan	
  riset	
  desain	
  untuk	
  pembuatan	
  produk	
  lokal	
  Indonesia.	
  
   Karena	
  anda	
  sendiri	
  yang	
  menentukan	
  nasib	
  bangsa	
  anda	
  sendiri!	
  

                  Pembayaran	
  dapat	
  dilakukan	
  melalui	
  transfer	
  :	
  
                      Rek	
  BCA,	
  a/n	
  PRICE	
  TAG	
  OF	
  NATION	
  
                                       9887651704	
  



 the	
  higher	
  you	
  determine	
  the	
  price,	
  the	
  more	
  you	
  can	
  
         give	
  contribu6on	
  to	
  make	
  the	
  quality	
  beer.	
  
                                      v	
  
links	
  on	
  the	
  price	
  tag	
  will	
  lead	
  	
  
to	
  the	
  video	
  of	
  Indonesian	
  
cra]sman	
  
the	
  products	
  will	
  be	
  placed	
  
at	
  the	
  cashier	
  on	
  modern	
  supermarkets.	
  
Because you are determining the fate of your own nation!

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Young spikes price tag of a nation

  • 1.
  • 2. Our  Challenge!   Find  the  most  effec6ve  way  to  increase  the  apprecia6on   of  local  products  Indonesia.  
  • 3. Objec6ve   convince  them,  that  giving  a  high  apprecia,on   to  local  product  is  a  form  of  na,onalism  as  well.  
  • 4. Problems   How  can  we  appreciate  local  product,   if  the  image  of  the  product  :   Cheap  =  have  no  Quality  =  have  no  Point    
  • 5. Solu6on   giving  them  opportunity  to  appreciate  the  product,   by  buying  it  with  unique  way.  
  • 6. Insights  :   -­‐  FREE  stuff  is  TEMPTING!   -­‐  Too  shy  too  recognize  that  they  have  no  money  
  • 7.
  • 8. Message  :   Tentukan  harga  produk  ini  !     Dengan  membayar  sesuai  harga  yang  anda  tentukan,  anda  bisa  membantu   mereka  untuk  mendapatkan  modal  pembelian  bahan  berkualitas  terbaik   dan  riset  desain  untuk  pembuatan  produk  lokal  Indonesia.   Karena  anda  sendiri  yang  menentukan  nasib  bangsa  anda  sendiri!   Pembayaran  dapat  dilakukan  melalui  transfer  :   Rek  BCA,  a/n  PRICE  TAG  OF  NATION   9887651704   the  higher  you  determine  the  price,  the  more  you  can   give  contribu6on  to  make  the  quality  beer.   v  
  • 9. links  on  the  price  tag  will  lead     to  the  video  of  Indonesian   cra]sman  
  • 10. the  products  will  be  placed   at  the  cashier  on  modern  supermarkets.  
  • 11. Because you are determining the fate of your own nation!