Indonesia forest league - young lions 2013

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Indonesia forest league - young lions 2013

  1. 1. YOUNG LIONS 2013 INTAN ANDINIM. FARHAN NOOR XM GRAVITY
  2. 2. INDONESIA FOREST LEAGUE (LIGA HUTAN NASIONAL) Young Lions 2013
  3. 3. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZKton CO2e SOURCE : KEMENTRIAN KEHUTANAN RI IN 2000, INDONESIA REACHED 1.4 Gton CO2e. ALMOST 645 Mton CO2e (47%) COME FROM LUCF (LAND-USE CHANGE & FORESTRY) INDONESIA FOREST LEAGUE
  4. 4. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZSINCE 2011, WE HAVE REDD+ PROGRAM (REDUCING EMISSION FROM DEFORESTATION AND FOREST DEGRADATION+) INITIATE BY OUR GOVERNMENT AND UNDP INDONESIA FOREST LEAGUE
  5. 5. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ VOLUME IN GGCO2E SOURCE :DOKUMEN KEHUTANAN RI TO SUPPORT OUR NATIONAL STRATEGY OF REDUCING EMISSION FROM DEFORESTATION AND FOREST DEGRADATION+ (REDD+) (MINIMUM 26% BY 2020 / UNILATERAL) INDONESIA FOREST LEAGUE
  6. 6. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ SOURCE : WIKIPEDIA PAPUA, KALIMANTAN AND SUMATERA BECOME THE BIG FORESTAREA IN INDONESIA. MOSTLY THE STAKEHOLDER OF FORESTRY & LAND-USE CHANGE ARE MALE, PRODUCTIVE AGE (17-35 YEARS OLD) SO, WHAT ARE THEY DOING IN THEIR FREE TIME? INDONESIA FOREST LEAGUE
  7. 7. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZINDONESIAN SOCCER FANS PLACED 3RD AS THEY ARE MORE CARE & ENGAGETHE BIGGEST SUPPORTER BASE IN THE WITH THEIR LOCAL SOCCER CLUBWORLD AFTER ARGENTINA AND ENGLAND RATHER THAN WITH THEIR(england sport marketing) ENVIRONMENT NOR GOVERNMENT. 96% SPACE OF STADIUM WAS FULL IN EVERY MATCH. (beritajatim.com) IN REGION, ONE OF THE CASUAL EVENT WHO CAN REUNITE PEOPLE AND DRIVE THEM TO PARTICIPATE IS ANYTHING RELATED WITH THEIR SOCCER CLUB INDONESIA FOREST LEAGUE
  8. 8. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ INDONESIA FOREST LEAGUE TOGETHER WITH NATIONAL FOOTBALL ASSOCIATION, LOCAL FOOTBALLCLUB, MUNICIPALITIES & UN-REDD+ TWISTED THE NATIONAL LEAGUE WITH A FOREST INDEX SUSTAINABILITY. HOW?DONATE ONE TREMBESI TREE GET ONE HOME MATCH TICKET *TREMBESI IS A KIND OF TREE THAT ABSORD CO2 HIGHER THAN OTHER TREES. IT COST IDR 15,000 - 20,000
  9. 9. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ WHAT FANS/CITIZENS CAN GET?PERIODICALLY, WE MEASURE THE REFERENCEEMISSION LEVEL. IF THEY REACH THE TARGET, THEY WILL GET THEIR STADIUM RENOVATED INFORMATION CAN BE ACCESS IN WWW.LIGAHUTANNASIONAL.COM INDONESIA FOREST LEAGUE
  10. 10. GOALS - INSIGHTS - CAMPAIGN - BUZZ NEWSPLATFORM CORE SOCIAL MEDIA LOCAL NEWSPAPER CHANNELS SEARCH LOCAL STADIUM www.ligahutannasional.com TARGETED BANNER COMMUNITY BY REGION INFLUENCERS ALL COMMUNICATION IS LOCALIZED BY REGION INDONESIA FOREST LEAGUE
  11. 11. CHANGING INGRAINED HABITS FANS STARTED TO BUY TREES INSTEAD TICKETPASS TO WATCH THEIR HOME GAME LIVE IN THE STADIUM WHILE THE TREES HELP TO DECREASED THE EMISSION LEVEL INDONESIA FOREST LEAGUE

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