Diabetes is among the world top silent killer disease
But in their golden age, young people think that they are
“invincible”
On the other hand, young people care with their
Future well being..
Let’s shake their faith of their invincibility, that their health is not long lasting.. We sent them an advice using different way and even that they might never think of…
2. _THE PROBLEM
• Lack of knowledge about diabetes in the community, especially
young generation
• Many people do not aware that they may have diabetes risk
eventhough their sugarblood is still normal and they don’t have
family with diabetes.
3. _THE INSIGHTS
Diabetes is among the world top silent killer disease
But in their golden age, young people think that they are
“invincible”
I do sport.. I can run 10km
in 30 minutes.. I’m healthy –
Maul, 22 years old
No one in my family have
diabetes, how can i get one?
It’s not contagious right? –
Refika, 26 years old
4. _TARGET AUDIENCE
Indonesia Young generation
M/F start from 20 years old
5. BUT…
On the other hand, young people care with their
Future well being..
They’ll looking for career advice, financial advice, romance advice, But few care about
health advice, unless it is for diet/gym
6. _THE SOLUTION
Let’s shake their faith of their invincibility, that their health is not long
lasting.. We sent them an advice using different way and even that they
might never think of…
7. _THE IDEA
Postcard from the future
a campaign to shake people’s faith whenever they think they are invincible in some ways
8. 1. We select a handful of target individuals we really
know and feeling confidence with their health life
2. First we pick some live fact from our target that
give them confidence.
3. Then we present the sudden realization of
deteriorating health despite their best effort of
having good lifestyle. And state that their greatest
regret is not taking enough action to prevent
diabetes
4.And finally we tell our target, that the sender is
themselves from the future
_HOW IT WORKS
9. We feed their curiousity by leaving little
breadcrumb in the postcard to follow..
A URL to our campaign website
www.postcardfromthefuture.org
The website will reveal the true
intention of our campaign (raising
awareness for early diabetes
detection), act as information portal
by providing less known fact about
diabetes, and also give our target a
chance to send a postcard from the
future to their closest ones
_HOW IT WORKS
#ADVICEFROMTHEFUTUR
E
10. _HOW TO SUSTAIN
Every single postcard received will be posted in social media assets and website. Every
month we will choose the best participant (by likes) to get non-processed voucher food or free
medical check-up for one person
Asset to maintain
Create social media asset : Instagram and Pinterest
Website : postcardfromthefuture.org
Youtube channel : “Advice from the future” , a youtube channel to collect documentary video
about people who suffer from diabetes, who prevent diabetes at their golden age etc. (if any)