Are you planning to enter the lucrative OTT market? This is the correct time to develop an OTT platform. In this digital age, the number of internet and smartphone users is dramatically increasing. At the same time, the demand for the perfect OTT platforms is also on the spike.

1. How to Build Your OTT Platform in 2023? A
Step-By-Step Guide
Are you planning to enter the lucrative OTT market? This is the correct
time to develop an OTT platform. In this digital age, the number of
internet and smartphone users is dramatically increasing. At the same
time, the demand for the perfect OTT platforms is also on the spike.
Globally, the number of users in the OTT market will have 4.22bn users
by 2027 with USD 474.70bn revenue. These figures show how
promising an OTT platform will be as one of the leading
revenue-generating factors. Here’s how you can build a futuristic OTT
platform and drive more revenue for your business. Let’s start by
knowing what an OTT platform is.
What is an Over-the-Top (OTT) Platform?
A platform that delivers content via the internet to enable users to access
and watch the content anytime, anywhere, on various compatible
devices. It empowers users to let them watch what they want which
makes it a more flexible solution compared to traditional cable TVs. This
OTT platform offers special features for both the user and content
creator (or OTT service provider).

2. Based on the multimedia content delivery and the use of monetization
modules, including AVOD, SVOD, and TVOD, we can classify the uses
of the OTT services.
● Create an interactive e-learning platform.
● Gamification on the OTT platforms.
● Sports broadcasting on OTT.
● Music & entertainment industry.
● Latest news & videos on OTT.
● Streaming of intriguing movie shows.
In India, 119.5+ active paid subscribers of the OTT platform experience
next-level media content consumption. Simultaneously, there is a
significant drop in the number of users subscribing to cable TVs in India.
Also Read: How Digital Rights Management Solution Benefits A
Business?
Benefits of Having Own OTT Platform
Content creators create videos according to their streaming business
niche. However, they need custom over-the-top (OTT) platforms for
brand awareness, gathering feedback, and making direct contact with
the audience. Here are some of the essential benefits of building and
owning an OTT platform.

3. Revenue through Monetization
ROI or Return on Investment serves as the driving force behind growth
in today's competitive landscape. Revenue generation is among the key
reasons for content creators to build a custom Over-the-top (OTT)
platform. It offers various monetization opportunities to provide all
creators with a chance to derive monetary gain. Here, SVOD, AVOD,
TVOD, and Collaborations are some of the most common monetization
modules.
Enhancing Brand Awareness
Brand awareness is an inevitable part of any streaming business or
startup. Every user is spending more than 50 minutes per day (approx)
watching videos on the OTT platform which shows the importance of the
platform. In addition, social sharing is another great way to increase
brand awareness.
Higher Scalability
All OTT platforms are highly scalable due to their ability to handle
multiple concurrent users. A primary reason for this is the use of cloud
infrastructures by many OTT apps. This allows content creators to
auto-scale their storage, processing power, and bandwidth. In addition,
ABR streaming and elastic transcoding adds to the scalability of an OTT
platform.
Budget-friendly OTT Development
When you build a white-label OTT platform, you’ll be offered loads of
benefits. One of the benefits is being cost-effective. Developing this
platform reduces time and incorporates technological advancements.
These advancements include security, scalability, and increased
productivity.

4. Get Advanced Analytics
Data is the new oil and when the data is real-time it is a premium oil for
the content creators. It helps content creators to know the performance
of their video content by allowing them to know the viewer's metrics,
viewership patterns, video viewing time, demographics, Geography, user
behaviour, and much more.
Convenience
The convenience provided by the OTT platforms to the users adds
significantly to their popularity. It enables a content creator (or OTT
service provider) to allow flexibility, security, content management,
customized user experience, a seamless experience for viewers, etc.
How to Build your own OTT Platform?
More than 50 OTT platforms are available worldwide each having their
unique features. It gives a diverse range of choices among content
creators to select a platform that aligns with their requirements.
Moreover, some outstanding features like recommendations, playlists,
offline downloads, etc., also decide which platform to select for SD or HD
streaming. Below are some of the prominent steps to develop a custom
OTT platform.

5. Step 1 - Select the Genre of Streaming Business
Selecting a suitable genre for the streaming business when building your
own platform is the most obvious step. You can do this with a thorough
in-depth exploration of the OTT market (considering current as well as
future stats). Classifying your business is the first step to enhancing your
business in this competitive world.
Step 2 - Understand your Target Audience
Again you need to study a bit and know that you are creating a platform
for whom. It is crucial to determine the specific audience you want to
target with your OTT streaming platform. In addition, you should always
identify their interests, preferences, and needs to create a meticulous
video content strategy. It helps to grow your platform in this digital age.
Step 3 - Build a User-Friendly Interface
Once you have completed steps 1 and 2, you need to create an
intriguing UI of your Over-the-Top (OTT) platform. This UI should enable
users to get a rich experience when using your OTT platform. Here, you
need to prioritize user navigation, flawless content delivery, strategically
use colors and templates, personalized recommendations, etc.
Moreover, you need to ensure that users can easily search the
on-demand videos and access them on various devices, including
mobile & desktop.
Step 4 - Get a Robust Content Delivery Network (CDN)
Content delivery is a leading factor that can make your streaming
business stand apart from the competitors. You need to invest to get a
scalable content delivery network to help you stream in low latency. One
of the most preferred CDNs is Amazon CloudFront (Global CDN). This
delivery network helps you to effectively distribute content with zero
buffering.
Step 5 - Choose a Right Security Partner
One of the key points in building a white-label OTT platform is selecting
a professional video security partner like VideoCrypt. This partner brings
a lot of benefits to your OTT platform, including flawless live streaming,
live to VOD, Video CMS, Multi-DRM, Dynamic watermarking,

6. Multi-device compatibility, etc. VideoCrypt enables you to securely host
videos with on-call technical support.
Step 6 - Consider Improving Video Viewing Experience
A content creator (or OTT service provider) should always focus on
delivering original content. It helps to improve UX by giving them a
compelling experience while watching a video. Another great way to
maximize the video viewing experience is through streaming original
content to the target audience in HD-720p, Full HD-1080p, or UHD-4K.
Step 7 - Use the Correct Monetization Strategy
Monetizing the VOD content available on your Over-the-top (OTT)
platform is significant. One should define the monetization strategy at the
time of building the OTT platforms. Some of the common monetization
modules include SVOD (Subscription-based), AVOD
(Advertising-based), and TVOD (Transaction-based). Examine the best
monetization module according to market and audience size and
incorporate it.
Step 8 - Measure User Behaviour and Video Performance
It is important to integrate analytics tools into your OTT platforms to
collect invaluable user data. This data helps you to tweak your content
according to the viewing minutes and engagement metrics. It helps you
to get real-time updates on the traffic along with reports on revenue
generation.
Furthermore, you can choose to fuse secured payment gateways, in-app
purchases, multi-language support, high-quality videos, etc., to ensure a
seamless user experience. In addition, you also need to integrate other

7. technical features on your OTT platform.
How Can VideoCrypt Help You to Build a White-Label OTT
Platform?
Undoubtedly, developing a custom OTT platform requires technical
expertise. It might be difficult for you to handle due to the technical
complexities involved in it. Here, VideoCrypt acts as a savior with its
technical expertise to build OTT platforms with a commitment to deliver
the best results as the engine behind the VideoCrypt is AWS to ensure
the growth of any OTT platform.
With VideoCrypt, content creators (or OTT service providers) can stream
SD or HD quality video content with 100% security. Here are the benefits
of using VideoCrypt's OTT platform development solution.
Video CMS
Upload, store, and manage your online content with our Video CMS tool
to easily distribute content to the target audience. You can use the drag
& drop and real-time video analytics feature to upload your VOD and live
videos.
Cloud Transcoding
Video transcoding enables content creators (or OTT service providers)
to convert a media file from one format to another one. It helps to make
a video compatible to work on different devices and networks.

8. Offline Playback
VideoCrypt’s technical expertise helps you to develop OTT platforms
supporting offline video playing. This playback is important as it helps
your users to watch videos on your platform even without an internet
connection.
Fully Customizable
VideoCrypt allows you to get a customizable OTT platform with various
features. You can customize it by changing its appearance and branding
elements like logos, colors, and themes. Moreover, one can develop
unique functionalities tailored to business needs and target audiences.
Low latency
Deliver your media content flawlessly using Amazon CloudFront (Global
CDN) to ensure low-latency streaming. You can avoid latency in videos
using Amazon IVS which also support collaborative live streaming that
helps you drive more audience engagement.
Video Content Security
Secure video content of your Over-the-Top (OTT) platforms using
multi-tier security protocols like token-based authorization, smart
anti-capture, and multi-DRM. Moreover, password protection can also
help to prevent video piracy in this digital age.
Conclusion
Today, the number of streaming businesses is increasing rapidly which
makes it important to create the right OTT platform. You can easily build
an OTT platform using the above process. Moreover, you can also
choose VideoCrypt to build a white-label platform. Get in touch with our
dedicated technical support via call or email ID to know more about our
OTT platform development service.

9. Frequently Asked Questions
How much does it cost to build an OTT platform?
The average cost of building an OTT platform will be more with the
addition of extra features. However, the cost can be more depending on
the technical complexities of the app and its maintenance. It will cost
around USD 25,000 to USD 60,000 for building a custom OTT platform.
What is OTT’s full form?
The full form of OTT is Over-the-Top and it is a video content delivery
method different from traditional or cable TVs. It uses the internet to
flawlessly deliver content to the target audience and allows them to
watch the content even on the go.
Can I create my own OTT platform?
Yes, you can create your OTT platform to stream the media content and
distribute it worldwide. This platform will assist to level up the experience
of your target audience.