When a first-time visitor becomes a member of your organization, it is the highest compliment: they believe in your vision and you can count on them to be your brand advocate. This all begins with a ticket and more specifically, the decision to purchase a ticket, so it’s important to make this touchpoint engaging. A beautifully-designed customer experience can make all the difference in someone advancing to the next stage of your patron relationship. Luckily, performing arts venues have many options for customizing the ticket purchasing journey, and there are a few key features that you can easily implement in order to increase ticket sales and build lasting relationships.