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The Top Social Media Trends for 2015

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We hand-selected a group of savvy social media marketers from various industries and backgrounds to get their perspectives on what to look out for in 2015. Get their perspectives in this latest report from Access Communications.

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The Top Social Media Trends for 2015

  1. The Top Social Media Trends For 2015 >A NEW REPORT FEATURING EXPERTS IN THEIR OWN WORDS
  2. INTRODUCTION In 2014, social media seeped further into the fabric of our daily lives as evidenced by its increased use around the Sochi Olympics, the World Cup, The Academy Awards and countless other pop culture and social events throughout the world. As a new year dawns many wonder what will be the most notable social media trends to emerge in 2015. We put that very question to a hand-selected group of savvy social media marketers from various industries and backgrounds. On the following pages, you’ll find their perspectives on what to look out for in 2015.
  3. PREDICTION OUTPUT DATA INQUERY RESULTS INTUIT TWITTER.COM/@CINDYWATERS CINDY WATERS COMMUNICATIONS MANAGER TD-01256 TD-67256 CWD-48523 TD-54859 DDT-5874897 “In 2015, social media marketing will be all about the strategic storyteller: the crafter of a 6 second messaging and visual masterpiece.” OUTPUT CONFIG
  4. PREDICTION OUTPUT DATA INQUERY RESULTS ZÓOCALO GROUP TWITTER.COM/BADERE EMILY BADER EVP, EXECUTIVE DIRECTOR STRATEGY + PLANNING “I’d say that 2015 will be all about DATA. How social media marketers can tap new tools, evolutions and system convergences now available and possible to better target and engage with consumers ­as well as track impact more closely to purchase.” RDD-87897 TD-43B97 TD-5A56S TD-887SD STS-75730 OUTPUT CONFIG 7848SDFS 3DGFD4 50X45SS HDG8383 FYY74747 TDR4537
  5. PREDICTION OUTPUT DATA INQUERY RESULTS “2015 will be the year of short form video, specifically VINE and GIF formats, watch more brands creating micro content and less time communicating with customers.” SAN FRANCISCO GIANTS TWITTER.COM/SRABE BRYAN SRABIAN DIRECTOR DIGITAL MEDIA TD-7D5WE TD-U8DD8 TD-904KS DSJ-73892 LLS-48573 OUTPUT CONFIG
  6. PREDICTION OUTPUT DATA INQUERY RESULTS “In 2015, social media marketing will be all about video. Both Facebook and Twitter. I think we’re all going to see a lot more video next year.” RE/CODE TWITTER.COM/KURTWAGNER8 KURT WAGNER ASSOCIATE EDITOR, SOCIAL MEDIA TD-93D8S TD-20DS0 TD-82NDS HH8-82D2S WLS-38320 OUTPUT CONFIG 7848SDFS 3DGFD4 HDG8383 FYY74747
  7. PREDICTION OUTPUT DATA INQUERY RESULTS “In 2015, social media marketing will be all about maturation and innovative social advertising. It seems weird to those of us that work in social media every day, but in reality, social media is just starting to move out of the early adopter phase for most of the market. As more companies start to get on board, we’ll see them want to become smarter about it and move away from simple metrics like “followers” and “likes” etc., to deeper marketing value and understanding. As that happens though, there will be a lot more fighting for SYSOMOS TWITTER.COM/40DEUCE SHELDON LEVINE DIRECTOR OF COMMUNITY TD-83JDA TD-38D7J TD-88SK3 NNW-287S9 HHJ-87SJA WR-457284 ST-46 TG-83739 OUTPUT CONFIG
  8. PREDICTION OUTPUT DATA INQUERY RESULTS attention of the consumers, which I think will show a rise in companies using ways to pay to promote themselves and get them in front of the right people, social advertising. Marketers will stop looking at social as just a “free” medium and start coming up with ways to promote themselves that aren’t just spray and pray methods, but more targeted ads that are relevant and useful (or entertaining) to the exact people they’re targeting.” SYSOMOS TWITTER.COM/40DEUCE SHELDON LEVINE DIRECTOR OF COMMUNITY TD-83JDA TD-38D7J TD-88SK3 NNW-287S9 HHJ-87SJA WR-457284 ST-46 TG-83739 OUTPUT CONFIG
  9. PREDICTION OUTPUT DATA INQUERY RESULTS “As we move into 2015, here are a few trends which I think will lead the way: »» As with every year, social media will get much smarter and more personalized, and by the end of 2015, wearable technology will be mainstream human nature. »» Marketers will pay more attention to a mobile-only experience. »» As Facebook becomes more difficult for brands to ‘be seen,’ I feel that Twitter will become much more relevant, mainly because they are doing the opposite, making it easier for Brands to ‘be seen.’ ZIPKICK.COM TWITTER.COM/MRSCOTTEDDY SCOTT EDDY GLOBAL BRAND AMBASSADOR TD-38DK2 TD-992SD TD-88SDE BTZ-8382D SJD-982JS OUTPUT CONFIG
  10. PREDICTION OUTPUT DATA INQUERY RESULTS »» ‘Selling’ will become less relevant, and brands will concentrate on ‘content marketing’ much more. »» Real-time marketing will definitely be the norm when it comes to communication with customers. In closing, I think that once we get through 2015, as the world gets smaller and smaller, we need to use our social media exposure for good, and concentrate on giving back to good causes that need our help.” ZIPKICK.COM TWITTER.COM/MRSCOTTEDDY SCOTT EDDY GLOBAL BRAND AMBASSADOR TD-7DJ3S TD-44J3S TD-DAK87 GHF-48793 YYT-737DS OUTPUT CONFIG
  11. PREDICTION OUTPUT DATA INQUERY RESULTS SAFEWAY, INC. TWITTER.COM/PFAJ88 PAUL ALBRIGHT SENIOR SOCIAL MEDIA MARKETING MANAGER “In 2015 social media marketing will be all about how brands pour budgets into native advertising and content creation – something that used to be fringe marketing will be centric to their ability to reach audiences effectively.” TD-65S1S TD-8S41W TD-99S8D DDY-74JKD 7SD-HH3DS OUTPUT CONFIG
  12. >LET’S TALK! We’d love to hear what you’ll be paying attention to as 2015 begins. Connect and tell us all about it using #AccessShares.
  13. ABOUT ACCESS We are a communications agency obsessed with our clients’ success. Good enough simply isn’t good enough for us. We create connections that count, turning brands’ audiences into activists and stakeholders into strategic partners. We are clever storytellers who help companies find their voice and make it heard. We knock the norm with every aspect of communications, creating custom-designed campaigns that impact and inspire. For more than 20 years we’ve built trusted partnerships with companies who seek to stand apart — from global brand names to emerging growth companies and start-ups. WWW.ACCESSPR.COM

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