Digital Marketing Digital Digest 3

1. Marketing With An
Influencer As A
Digital Trend thought
leadership
Stephen Vincent
Student ID : 156585218
Professor Susan McVey
Date: 2022/07/21

2. Influencer marketing:
What is it?
Influencer marketing, at its core, is a form of
social media promotion that relies on
recommendations and mentions of products
from influencers—people who have a
sizable social following and are recognized
as authorities in their field. Influencer
marketing is effective because social
influencers have established a high level of
trust with their followers, and
recommendations from them provide social
evidence to potential customers for your
business.
07/21/2022 Marketing With An Influence As A Digital Trend thought leadership 2

3. Analytics for
Influencer Marketing
• There are two standard methods for linking
user activities taken once an influencer has
been identified:
• Custom URLs: You can track direct traffic
originating from a certain blog article or
social media post by generating a custom
URL using a site like bit.ly.
• Discount codes: Another helpful tracking
method that not only offers the audience of
the influencers a perk but also makes it
simple to link sales to a particular person is
the usage of discount coupons.
7/21/2022 Marketing With An Influence As A Digital Trend thought leadership 3

5. Influencer marketing Value
7/21/2022 Marketing With An Influence As A Digital Trend thought leadership 5
According to a recent survey, "YouTube celebrity" came in second to teachers
(29 percent), professional athletes (23 percent), musicians (19 percent), and
astronauts (29 percent) among U.S. children aged 8 to 12. (11 percent ).
Influencer marketing has grown to be a $13 billion industry, more than doubling
from just three years ago. Furthermore, according to research, influencer
payments in the United States alone will top $4.5 billion in 2023.
Although "kids these days" may not be as interested in going to the moon,
influencer marketing's explosive development demonstrates that they can help
take your company there.

6. Examples of businesses that leveraged social media influencer
marketing to create their brands include MVMT Watches and
iMac Unboxing.
9/3/20XX Marketing With An Influence As A Digital Trend thought leadership 6
https://www.instagram.com/reel/Cf9_WzuM5jr/?utm_sourc
e=ig_embed&ig_rid=f16ee9c1-5341-4cc7-80d7-
0f4844305e57
https://www.tiktok.com/?referer_url=https%3A%2F
%2Fgrin.co%2F&referer_video_id=7006744763999
243526&refer=embed

7. How and Why is Influencer Marketing
Successful?
Influencer marketing was found to be a potential option by marketers. It enables businesses to find and
reach their target market directly with advertising.
Building trust is essential since consumers are growing more skeptical of brands and their marketing
strategies. Influencer marketing enables firms to advertise through an individual that a niche community
regularly follows, interacts with, and trusts.
Consumers no longer doubt a commercial or social media campaign because they believe that if their
chosen influencer loves the product, they will too.
9/3/20XX Presentation Title 7

8. 9/3/20XX Presentation Title 8

9. Point of
View:
• The ability of micro-influencers to change the actions of their
target audiences is considerable. People that follow them
frequently interact with them and show a lot of admiration for
them, making them an excellent instrument to sway consumer
behavior.
• The epidemic has benefitted influencers and favored digital
marketing to the extent that people now exclusively rely on
digital and online trends, as well as influencer ratings and
comments.
• Social media influencers are frequently well-known figures on
Facebook, YouTube, or Instagram. However, they may also be
well-known public figures like Kim Kardashian, Kylie Jenner,
Ronaldo, and so on. They increase a brand's exposure on the
social media landscape.
• As a result, influencers are able to work from home and are
developing the confidence to use social media in much more
efficient ways because it has become a part of their daily lives.
It is safe to assume that these trends won't disappear anytime
soon and will last as long as the internet does.
7/21/2022 Marketing With An Influence As A Digital Trend thought leadership 9

10. 9/3/20XX Presentation Title 10

11. 9/3/20XX Presentation Title 11
Social Influence

12. 9/3/20XX Presentation Title 12

13. 7/21/2022 Marketing With An Influence As A Digital Trend thought leadership 13

14. From 21-year-old redundant factory worker to full-time
TikTok star
9/3/20XX Presentation Title 14

15. References
 What is influencer marketing: How to develop your strategy Written byby Jenn Chen Published on September 17, 2020, from
https://sproutsocial.com/insights/influencer-marketing/
 Influencer Marketing Analytics: 8 Key Metrics to Track Performance Peter Foy Marketing at Agency Analytics Mar 25, 2021 from
https://agencyanalytics.com/blog/influencer-marketing-analytics
 The Value of Influencer Marketing 13 Jul from https://grin.co/blog/the-real-value-of-influencer-marketing/
 Understanding Influencer Marketing And Why It Is So Effective POST WRITTEN BY Joel Mathew from
https://www.forbes.com/sites/theyec/2018/07/30/understanding-influencer-marketing-and-why-it-is-so-effective/?sh=d5f926971a94
7/21/2022 Marketing With An Influence As A Digital Trend thought leadership 15

16. Thank you
9/3/20XX Presentation Title 16
Stephen Vincent
svincent11@myseneca.ca
156585218