2. Heat
All life needs warmth. Where the warm rays of the sun cannot penetrate, we
have to provide the essential heat that is needed. Heat has been, and still is,
necessary to create a feeling of well-being and comfort. Viessmann holds to
this idea implicitly.
5. 4/5
As a family business, Viessmann
Our comprehensive range offers
places great value on responsible
solutions with efficient systems that
actions that take the long term into
deliver between 1.5 and 20,000 kW
consideration. It is for that reason
for all application areas and all types
that sustainability is firmly anchored
of fuel; this includes the futureproof
in our company principles. In all our
segment of combined heat and
processes we ensure that economy,
power generation, too.
ecology and social responsibility
remain in balance.
Our ambitious goals are set on the
solid foundation of our achievements
Viessmann is an environmental
so far. In the future, too, Viessmann
pioneer and sets the technological
will remain a pacesetter for our
pace for the heating industry. For
industry and will continue to break
decades now we have supplied
new ground, with innovative heating
particularly clean and energy
technology that protects natural
efficient heating systems for oil
resources and the environment.
and gas, as well as solar thermal
systems, wood combustion systems
and heat pumps. Many of our
developments are recognised as
heating equipment milestones.
Dr Martin Viessmann
6. Overview
Company details:
n Established in: 1917
n Employees: 9000
n Group turnover: €1.7 billion
n Export share: 50 percent
n 16 factories in Germany, France,
Canada, Poland, Hungary, Austria,
Switzerland and China
n Sales organisation in 62 countries
n 120 sales offices worldwide
n 3 service companies
7. 6/7
The Viessmann site in Allendorf (Eder).
Performance spectrum:
n Condensing technology
for oil and gas
n Solar thermal systems
n Heat pumps
n Wood combustion systems
n Combined heat and
power generation
n Biogas plants
n Services
8. Brand values
As long ago as 1966, we expressed
As individual concepts, they describe
our values in the form of our company
the spirit, atmosphere and conduct
principles. These principles still
that characterise our culture, as well
remain – pertinently up-dated –
as the specific expectations of
central to our corporate identity. As a
achievement that develop from it.
whole, these values provide an insight
into the character of our brand.
Innovation
Top quality
We are the technological trailblazer and pacesetter
We offer top quality and strive for perfection in all
for our sector. We continue to develop exceptional
areas of our business. Our actions are guided by
products and solutions, which go on to become
the motto: "Nothing is so good that it cannot be
milestones of heating technology. As in the past,
improved". Our products are easy to use, built to
we will continue to exert a decisive influence over
last and futureproof.
technological progress in the future.
Efficiency
Sustainability
We work with lean structures and processes and
We are committed to fulfilling our economical,
strive for the highest possible material, labour
ecological and social responsibilities. We ensure all
and energy efficiency. This ensures, not only the
our processes are environmentally compatible and
efficiency of our actions, but also protects limited
encourage the use of renewable forms of energy
natural resources.
because it is our aim to protect the climate and to
conserve the natural basis of life. We participate in
the scientific, artistic and cultural life of our society.
9. 8/9
Company principles on display in the
Viessmann Academy.
Comprehensive range
We offer individual system solutions, in line with the
specific requirements of international markets, for
every type of fuel and every application area
involving heating and cooling technology, as well as
an extensive range of services. Our products save
energy and protect the environment.
Reliability
We are an independent family business and a reliable
business partner. We cooperate with our customers
and suppliers in true partnership and fairness,
pursuing the goal of mutual success. We value
people in our business, and our communications
are open and trusting. Capable employees with a
will to achieve are offered real opportunities for
professional development.
10. Comprehensive range
Oil low temperature and
condensing technology
Gas low temperature and
condensing technology
13 - 20,000 kW
4 - 20,000 kW
Solar thermal and
photovoltaics
Detached
houses
Apartment
buildings
Commerce /
Industry
Local heating
networks
Individual solutions with efficient systems
The comprehensive Viessmann
Individual and efficient
product range
Viessmann offers the right heating
The comprehensive product range
system for any demand – wall
from Viessmann offers individual
mounted or floorstanding, in individual
solutions with efficient systems for
combinations – all are futureproof and
all applications and all energy
economical. And whether for
sources. As environmental pioneers,
detached houses or two-family
the company has, for decades, been
homes, large residential buildings,
supplying particularly efficient and
commercial/industrial use or for local
clean heating systems for oil and gas,
heating networks; for modernising
as well as solar thermal systems
existing properties or new build –
along with heat generators for
they are always the right choice.
sustainable fuels and heat pumps.
Key performers
The Viessmann Group sets the
technological pace for the heating
industry. This is what the Viessmann
name represents, and also what the
names of the subsidiaries in the
Group represent, as they are founded
on the same pioneering spirit and
power of innovation.
11. 10/11
Wood combustion technology,
CHP and biogas production
Heat pumps for
brine, water and air
4 - 13,000 kW
1.5 - 2000 kW
Air conditioning
technology
System
components
The comprehensive product range from Viessmann:
Individual solutions with efficient systems for all
energy sources and applications.
The company offers the following:
n Condensing technology
for oil and gas
n Solar thermal systems
n Heat pumps
n Wood combustion systems
n CHP modules
n Biogas plants
n Services
Viessmann is extremely highly
specialised in all these market
segments, yet at the same time the
company has a crucial advantage over
specialist suppliers: Viessmann
understands heating technology as a
systematic whole and offers unbiased
advice on technology and fuel type.
This guarantees the best solution for
every application.
13. 12/13
At Viessmann, development and
For our customers, this results in
production mean teamwork. Each
innovative products of impressive
individual is responsible for the total
quality, energy efficiency and long
result of their work; they help to
service life. Many of our products
shape the relevant production process
have become milestones of
and constantly strive towards
heating technology.
improvement. This motivates
employees and assures high quality.
Inox-Radial heat exchangers in production.
The MatriX burner sets the benchmark for efficient
and clean combustion of gas.
15. 14/15
Our R&D is focused on developing
particularly energy-efficient heating
systems for all fuel types. Our ability
to innovate has already produced
many technical milestones. We
always look to the challenges of the
future and the requirements of our
customers, while setting the
benchmark for the best technology.
Viessmann recognises and abides by
its long tradition of using highly
efficient technology whilst aiming to
protect the environment to the best of
its ability. As the generation of heating
energy accounts for almost
40 percent of German energy
consumption, Viessmann heating
systems make a significant
contribution to the protection of
resources and the environment.
Top quality has its origin in development.
16. Sustainability and efficiency
For fossil fuels and renewables –
Viessmann banks on increased efficiency
for its energy provision at Allendorf.
1994:
2009:
2010:
European Business
German Sustainability
Energy Efficiency
Award for the
Award.
Award.
Environment.
17. 16/17
For Viessmann, to take responsibility,
can already be achieved today with
means a commitment to act in a
commercially available technology.
sustainable way.
That means: to bring economy,
This projects stands for:
ecology and social responsibility into
n environmental protection
balance, thus ensuring that current
n efficiency with resources
needs are satisfied without limiting
n and securing local manufacturing
the basis for life for the generations
sites for the future.
to come.
As a result, the site now saves 40 %
Viessmann's "Efficiency Plus"
sustainability project at the Allendorf
fossil fuels and CO2 emissions are
site ably demonstrated that the
reduced by one third.
energy and climate goals set for 2020
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19. 18/19
Personal partnerships are as
The Viessmann Academy responds
important to Viessmann as the
actively to this growing demand. It
products themselves. The values and
offers design engineers, architects,
commitments we share with our trade
property developers, flue gas
partners provide the cornerstone of
inspectors, technical training centres
our successful working relationship in
and Viessmann's own employees a
which reliability and fair treatment
comprehensive range of training
play a strong part.
programmes. In total, more than
70,000 specialists attend further
The structural change in the heating
training events at the Viessmann
market has raised the demand for
Academy every year.
further training considerably.
The Academy trains employees and trade partners
from around the world.
21. 20/21
The Viessmann brand represents
Responsibility by and for the individual
quality, competence and innovation.
is encouraged and required. Making
Real people stand behind the brand;
decisions, rather than putting them
those whose dedication ensures that
off is part and parcel of that
we live up to our reputation every
philosophy. Everyone commits to
single day.
such unequivocal actions and
always bears the likely consequences
For every employee, "responsibility"
in mind.
means to adhere to promises without
compromise and to be prepared to go
to great lengths to maintain our
mutually supportive partnerships. In
all their actions, they endeavour to
remain objective and professional.
Our aim is mutual success. The way
that leads us there depends upon our
honest and respectful treatment of
each other. This can be shown in
discussions, where one argues
one's point, but does not argue with
the person.
Treating each other with respect
for mutual success.
23. 22/23
The "Viessmann" logo with the
position of its products, but also its
characteristic double "S" ensures a
power to innovate and the company's
high recognition factor.
capabilities as a whole.
With its clear, minimalist and
The image lends the brand an
function-oriented design, Viessmann
unmistakable and enduring identity.
emphasises not only the leading
Architecture
Graphic design
Oil
Gas
Solar
Biomass
Natural heat
25. 24/25
Our clear and factual presentational
For the last 15 years, sport
style runs through all of our
sponsorship has played a central part
communications. This applies to
in our marketing communications.
our brochures, websites and
This has enabled us to raise brand
presentations at trade fairs. In all
awareness significantly, whilst lending
areas of activity, we value clear
the brand a positive image. This also
design, ease of comprehension and
benefits our trade partners.
use of transparent information.
Brochures
Websites
Trade stands
26. Art and culture
The "Zero" artists Mack, Piene, Uecker, Geiger and
Stankowski designed the "Edition Eurola".
For Viessmann, heat and creativity are
closely related. This correlation
inspires engineers to create top
heating equipment. When painters,
sculptors and conceptual artists
interpret this correlation, technology
is turned into art.
27. 26/27
The "Art and Heating" and "Edition
Eurola" exhibitions on display at
Allendorf are supplemented by
autonomous works of art that are
presented inside and outside the
company's premises.
Alongside this commitment to art, a
firm part of the company culture
involves supporting cultural events.
Works of art by eleven internationally
acclaimed artists are shown in the
"Art and Heating" exhibition.
28. The Viessmann Group
35107 Allendorf (Eder)
Germany
Telephone +49 6452 70-0
Fax +49 6452 70-2780
www.viessmann.com
9449 683 - 2 GB 03/2011
Copyright Viessmann.
Duplication and alternative use only with prior written consent.
Subject to technical modifications.
