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1
This is a SKILLS TRAINING Program
• Proper delivery of the BOM/ DOP script
• Pre-requisite: Knowledge of Company, Product
& Marketing Plan
• Practice makes one perfect
• Participation encouraged
CLARIFICATION OF EXPECTATIONS
2
• ENLIGHTENMENT
- Desire but No Data
• ENCOURAGEMENT
- Data but No Desire
• ENLISTMENT
- Audience must ACT !
GOALS OF THE PRESENTATION
Your presentation
begins from the
MOMENT you walk
into the
room!
3
Dress your BEST
• Clothes should fit well & match the occasion
• Use colors that complement your complexion
• Avoid too bright colours
THE APPEARANCE OF A WOMAN
PRESENTER
6
• Avoid heavy jewelry that sparkle, dangle & make
noise
• Make up - simple
• Hair - Adds to a positive overall impression
4
1. Use a business attire, well pressed & choose a color that
will suit your complexion
2. Use a tie that compliments the color of shirt
THE APPEARANCE OF A MAN
PRESENTER
8
3. Shoes should be appropriate, comfortable, and well
shined
4. Hair frames the face, beards should be trimmed
5. Avoid eyeglasses in case not necessary
5
• CREDIBLE: Represent your message well
• CONVINCING: Present your case in a clear
fashion
• CHALLENGING: Close with an
emotional appeal
EFFECTIVE PRESENTATION GOES
BEYOND APPEARANCE
WORDS that we USE
YOU MUST KNOW HOW TO COMMUNICATE
YOUR MESSAGE WELL
GESTURES
NON-VERBAL CUES
6
• Consider their NEEDS
- Why are they HERE?
- What do they WANT to hear?
• Consider their VALUES
- What is IMPORTANT to them?
• Consider their CONSTRAINTS
- What is their BACKGROUND?
Who is my Audience ?
. U
• BEGINNING
- Have yourself INTRODUCED
* Prepare your introduction
* Build credibility & expectation
- Break the ICE between you & the audience
* Make them RESPOND
* Make them LOOSEN UP with..
Well-delivered anecdote or joke
Winning your AUDIENCE
7
.
• MIDDLE
- Constantly keep your audience INTEREST
- READ their reaction
* BODY LANGUAGE
* FACIAL EXPRESSION
Winning your AUDIENCE
14
- Get them INVOLVED in the presentation
- Use amusing anecdotes, examples & word
picture
- Use simple, colorful & meaningful visual aids
8
• CLOSING
- Retaining audience INTEREST UNTO THE END
- Get them EXCITED & MOTIVATED
- Build your presentation to a CLIMAX
- Don’t invite QUESTIONS
- Close DECISIVELY
Delivering Your Presentation
• Communicate your enthusiasm to audience
•Use an animated & interactive
• Style of presentation
•Control your audience & command
• Their attention & response
• Watch their reactions
9
• POSTURE
- Stand tall & be relaxed
- Stand on both feet & face the
audience all the time
• POSITION & Movement
- Don’t stay on ONE SPOT
- Move about briskly
- Don’t turn your back on your
audience
• GESTURES - Help to visualize your presentation
-Be Natural
- Use appropriate gestures as if you are talking to
a friend
-Avoid excessive or inappropriate gesturing
Presentation Tips
10
• EYE CONTACT
- Builds rapport & establishes communication
- Speak with eye contact
- Look at your audience
- Disarm the audience with a look
Presentation Tips
• USING YOUR VOICE
- Modulate your voice & avoid a MONOTONE
-Speak slowly & clearly. Don’t talk TOO FAST
- Talk LOUD ENOUGH for all to hear
- Use your DIAPHRAGM not your throat
- Use pauses properly
11
• Screen and Projector
- Whether Bulbs are working ?
Always keep a Spare bulb
- Ensure sufficient visibility
Pre-Meeting Preparation
• White Board & Markers
- Be sure you have a working
-White board
-Markers
-Eraser
• POINTER
- Use a pointer
• SOUND SYSTEM AND MICROPHONES
- Check the hall acoustics to determine the need of
sound system.
• LIGHTING
- Audience area should not be dark
• SEATING ARRANGEMENT
- Don’t put more seats than you need
12
HOOK
INTRODUCTION
Presentation Proper
TRANSITION
PROPER
DIAGNOSTIC
QUESTION
Commitment to Listen
Interest in the Presentation
Interest in the Present
• Build up to a CLIMAX
• Review the MAIN reason for joining DXN
• Rally them to your closing question
• Emphasize the urgency of making the
decision TODAY
Finishing Well
13
• Prepare for all types of questions
• Clarify, amplify or simplify
• Keep answers to the point
• Be honest
• The goal is to WIN the customer
How to handle Objections
• Learn from other trainers
• Watch and duplicate the
better trainers
• Read and gain Knowledge
• Practice… practice… practice!
• Prepare for questions
• Be versatile & flexible
Sharpening the Saw
14
A good presenter
ENLIGTHENS,
ENCOURAGES &
then ENLISTS.
Measure Yourself by
Results NOT
BY APPLAUSE
28
THANKS

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10. norms of a trainer

  • 1. 1 This is a SKILLS TRAINING Program • Proper delivery of the BOM/ DOP script • Pre-requisite: Knowledge of Company, Product & Marketing Plan • Practice makes one perfect • Participation encouraged CLARIFICATION OF EXPECTATIONS
  • 2. 2 • ENLIGHTENMENT - Desire but No Data • ENCOURAGEMENT - Data but No Desire • ENLISTMENT - Audience must ACT ! GOALS OF THE PRESENTATION Your presentation begins from the MOMENT you walk into the room!
  • 3. 3 Dress your BEST • Clothes should fit well & match the occasion • Use colors that complement your complexion • Avoid too bright colours THE APPEARANCE OF A WOMAN PRESENTER 6 • Avoid heavy jewelry that sparkle, dangle & make noise • Make up - simple • Hair - Adds to a positive overall impression
  • 4. 4 1. Use a business attire, well pressed & choose a color that will suit your complexion 2. Use a tie that compliments the color of shirt THE APPEARANCE OF A MAN PRESENTER 8 3. Shoes should be appropriate, comfortable, and well shined 4. Hair frames the face, beards should be trimmed 5. Avoid eyeglasses in case not necessary
  • 5. 5 • CREDIBLE: Represent your message well • CONVINCING: Present your case in a clear fashion • CHALLENGING: Close with an emotional appeal EFFECTIVE PRESENTATION GOES BEYOND APPEARANCE WORDS that we USE YOU MUST KNOW HOW TO COMMUNICATE YOUR MESSAGE WELL GESTURES NON-VERBAL CUES
  • 6. 6 • Consider their NEEDS - Why are they HERE? - What do they WANT to hear? • Consider their VALUES - What is IMPORTANT to them? • Consider their CONSTRAINTS - What is their BACKGROUND? Who is my Audience ? . U • BEGINNING - Have yourself INTRODUCED * Prepare your introduction * Build credibility & expectation - Break the ICE between you & the audience * Make them RESPOND * Make them LOOSEN UP with.. Well-delivered anecdote or joke Winning your AUDIENCE
  • 7. 7 . • MIDDLE - Constantly keep your audience INTEREST - READ their reaction * BODY LANGUAGE * FACIAL EXPRESSION Winning your AUDIENCE 14 - Get them INVOLVED in the presentation - Use amusing anecdotes, examples & word picture - Use simple, colorful & meaningful visual aids
  • 8. 8 • CLOSING - Retaining audience INTEREST UNTO THE END - Get them EXCITED & MOTIVATED - Build your presentation to a CLIMAX - Don’t invite QUESTIONS - Close DECISIVELY Delivering Your Presentation • Communicate your enthusiasm to audience •Use an animated & interactive • Style of presentation •Control your audience & command • Their attention & response • Watch their reactions
  • 9. 9 • POSTURE - Stand tall & be relaxed - Stand on both feet & face the audience all the time • POSITION & Movement - Don’t stay on ONE SPOT - Move about briskly - Don’t turn your back on your audience • GESTURES - Help to visualize your presentation -Be Natural - Use appropriate gestures as if you are talking to a friend -Avoid excessive or inappropriate gesturing Presentation Tips
  • 10. 10 • EYE CONTACT - Builds rapport & establishes communication - Speak with eye contact - Look at your audience - Disarm the audience with a look Presentation Tips • USING YOUR VOICE - Modulate your voice & avoid a MONOTONE -Speak slowly & clearly. Don’t talk TOO FAST - Talk LOUD ENOUGH for all to hear - Use your DIAPHRAGM not your throat - Use pauses properly
  • 11. 11 • Screen and Projector - Whether Bulbs are working ? Always keep a Spare bulb - Ensure sufficient visibility Pre-Meeting Preparation • White Board & Markers - Be sure you have a working -White board -Markers -Eraser • POINTER - Use a pointer • SOUND SYSTEM AND MICROPHONES - Check the hall acoustics to determine the need of sound system. • LIGHTING - Audience area should not be dark • SEATING ARRANGEMENT - Don’t put more seats than you need
  • 12. 12 HOOK INTRODUCTION Presentation Proper TRANSITION PROPER DIAGNOSTIC QUESTION Commitment to Listen Interest in the Presentation Interest in the Present • Build up to a CLIMAX • Review the MAIN reason for joining DXN • Rally them to your closing question • Emphasize the urgency of making the decision TODAY Finishing Well
  • 13. 13 • Prepare for all types of questions • Clarify, amplify or simplify • Keep answers to the point • Be honest • The goal is to WIN the customer How to handle Objections • Learn from other trainers • Watch and duplicate the better trainers • Read and gain Knowledge • Practice… practice… practice! • Prepare for questions • Be versatile & flexible Sharpening the Saw
  • 14. 14 A good presenter ENLIGTHENS, ENCOURAGES & then ENLISTS. Measure Yourself by Results NOT BY APPLAUSE 28 THANKS