1. Branding
Presented By:- Sandeepkumar Singh
Roll No. PG-15

2. The Most Valuable Indian Brands Of 2013
1. Tata Motors
2. Reliance
3. State Bank of India
4. Tata Consultancy Services
5. Indian Oil Corporation
6. Airtel - $3746 million
7. Tata Steel
8. ITC
9. Bharat Petroleum
10. Mahindra & Mahindra

4. Logo
Some Facts :-
Local  Global
The unique symbol is an interpretation of the 'a' in airtel.
The logo represents a dynamic force of unparalleled energy that brings us and
our customers closer,“.
Designed by London-based brand agency, Brand Union.
Rebranding of all Companies.

5. youthful, international,
inclusive and dynamic
Energy and
Liveliness
Recognition for humility
Living Object

6. Slogans
Power to keep in touch (1995)
Touch Tomorrow (1999)
Live Every moment (2002)
Express Yourself (2003)
Dil jo chahe pass laye (2010)

7. Jingles

8. Packaging

9. Bibliography
http://brandirectory.com/league_tables/table/india-50-2013
http://www.pixelonomics.com/airtel-new-logo-2010/
http://articles.economictimes.indiatimes.com/2010-11-
18/news/27612278_1_new-logo-symbol-ceo-bharti-airtel
http://wiki.answers.com/Q/What_is_meaning_of_airtel_logo_and_it_colour