Imc of mid priced cars

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Imc of mid priced cars

  1. 1. PRESENTED BYVIMAL MOURYA-PG10-99
  2. 2. India to be No. 3 auto market by 2015
  3. 3. Leading Indian Automobile Firms Market Firm Products Foreign Partner Value (in $ Stock Listing Billions) Passenger and Mumbai, Tata Motors Fiat 11.6 Commercial Vehicles New York Renault-Nissan Mumbai, Two and Three - Bajaj Auto for planned small 9.2 London (Holding Wheelers car Firm)Maruti Suzuki Passenger Vehicles Suzuki Motor 8.8 Mumbai Passenger and Navistar for Mahindra & Commercial Vehicles, Commercial 8.7 Mumbai, London Mahindra Farm Equipment, Two- Vehicles wheelersHero Honda Two - Wheelers Honda Motor 7.9 Mumbai Market value data based on full capitalization as on September 20, 2010 BRIC Spotlight Report-2010
  4. 4. PASSENGER VEHICLE MARKET SHARE
  5. 5. India Is Now the 7th LargestVehicle Producer in the World
  6. 6. SERVICE CLASS PEOPLEUPPER BUSINESSMIDDLE MANCLASS
  7. 7. Established in December 1983, Maruti Suzuki India Ltd. has ushered arevolution in the Indian car industry. This car is meant for an average Indianindividual which is affordable as well as has elegant appeal. Maruti SuzukiIndia Ltd. is the result of collaboration of Maruti with Suzuki of Japan. Atthis time, the Indian car market had stagnated at a volume of 30,000 to40,000 cars for the decade ending 1983. This was from where Maruti tookover.The company has crossed the milestone of becoming the first Indiancompany in March 1994, by manufacturing in totality one million vehicles.It is known for its mass-production and selling of more than a million cars.Maruti Suzuki India Ltd. is the Indias largest automobile company whichentered in the market with affirmed aim to render high quality fuel –efficient and low - cost vehicles.
  8. 8. Type PublicIndustry AutomotiveFounded 1981(as Maruti Udyog Limited)Headquarters New Delhi, IndiaKey people Shinzo akanishi, Managing Director and CEOTarget market Office purpose, Business man
  9. 9. NEWSONLINE TV RADIO MAGAZINES OUTDOOR PAPER TOTAL ADVERTISING BUDGET- $120 to $150 Million Suzuki advertising budget from $8M in 1995 to over $40M in 2000.
  10. 10. Maruti A Star-ZXi Price Rs.4,28,754 Brand ambassadorFarhan Akther
  11. 11. Maruti Swift Dzire-ZDi Price Rs.7,09,682Maruti Ritz-Lxi BSPrice Rs.4,05,872
  12. 12. Maruti Wagon R- AXPrice Rs.4,60,572
  13. 13. } OrganizerAuto Expo ranks as one of the leadinautomobile industry trade shows that are heldin India and is attended by several leadingprofessionals from this sector. The Auto Expo2012 show draws in a large number ofexhibitingd participants, showcasing lubricants,vehicles,aCNGUnits,auto-electrical items, EventCAD/CAM tools and a host of other related Auto Expo Nameautomotive instruments and design solutions.Auto Expo draws in more than 2100 Date 7 Jan-11 Jan 2012professional exhibitors, looking to gain greatervisibility for their vehicles and other related Venue Pragati Maidanproducts and accessories.The Auto Expo with more than 1,80,00,000 City/State New Delhi,Delhiregular visitors rank as one of the most highly-attended trade shows of its kind in the country. Country India
  14. 14. Tata Motors Limited is Indias largestautomobile company, and is reveredas one of the most dynamic, reliableand futuristic automobilemanufacturers of the world. TataMotor cars and vehicles are favoredworldwide for their versatiletechnology features and utility. Withmore than 130 auto models spanninga wide range of passenger cars,commercial vehicles, and multi-utilityvehicles, Tata Motors stands out as apremiere growth booster of Indianautomobile industry.
  15. 15. Type Public companyIndustry AutomotiveFounded 1945Founder(s) JRD TataHeadquarters Mumbai, Maharashtra, IndiaArea served WorldwideKey people P. M. Telang, (MD) C. Ramakrishnan, (CFO)Employees 53,151 (2011)
  16. 16. ONLINE TV NEWS PAPER RADIO MAGAZINES OUTDOOR TOTAL ADVERTISING BUDGET- `400 to 500 million• Tata Motors Rs 30 crore spend for the IPL tournament.• 50% of marketing budget will be allocated to TV advertisings, 25% - promotional activities in Car and Life style Magazines. 25% - will allocated for point of sales promotions, events and co-marketing activities.
  17. 17. Price Rs.5,44,201Tata IndigoManza-AquaSafirePrice Rs.4,96,945
  18. 18. Tata Safari-4x2 LX TCICPrice Rs.6,59,042
  19. 19. Hyundai Motor Company is one of the group company of Hyundai started by themost popular and successful South Korean businessman named Chung Ju Yung.Hyundai is today the fourth largest car manufacturer. The second famous companyin the conglomerate is Hyundai Heavy Industries. When introduced in India in 1996,Maruti was the market leader with no competition. Months within launch of Santro,Hyundai became the second largest car manufacturer.It was followed by mid-size luxury sedan Hyundai Accent and even though it waspulled out of the market, it is still on demand in the market. Hyundai is stillmanufacturing Hyundai Accent based on orders. The current runaway model thatrevolutionized the hatchback in India is Hyundai i10. Launched in 2007, it was aninstant hit. This model is exported worldwide from Chennai. Other models availablein India are Santro Xing, Fluidic Verna, Santa Fe, Hyundai i20 and Hyundai Sonata.Hyundai exports to 110 countries from its state-of-the-art Chennai facility to Europe,Asia, Australia and Middle East countries.
  20. 20. Type Public companyIndustry ConglomerateFounded 1947Headquart Seoul, South KoreaersArea WorldwideservedEmployees 149.000
  21. 21. ONLINE OUTDOOR TVMAGAZINES NEWS PAPER RADIOTOTAL ADVERTISING BUDGET- RS 400 to 450 million.
  22. 22. Hyundai Verna Fluidic-1.6 VTVTPrice Rs.7,73,128
  23. 23. Hyundai i10-Magna Price Rs.4,17,805
  24. 24. Hyundai Accent GLE Price Rs.5,58,047
  25. 25. Hyundai Santro-Xing XL Price Rs.4,37,956Hyundai i20-Asta Price Rs.5,59,900
  26. 26. Type PublicIndustry AutomotiveFounded 1945Headquarters Mumbai, Maharashtra, IndiaProducts AutomobilesEmployees 119,900
  27. 27. ONLINE OUTDOO TV R MAGAZIN NEWS ES PAPER RADIOTOTAL ADVERTISING BUDGET- Rs 350 to 450 millionMahindra Xylo had a budget of Rs 15-18 crore for the first six weeks of the car’slaunch.
  28. 28. Mahindra TharPrice India:Rs. 6,85000Kareena Kapoor- Brand ambassador
  29. 29. Mahindra Xylo-E2 Price Rs.6,12,000Atul Kasbekar-Brand AmbassadorMahindra Scorpio-WGetawayPrice Rs.7,34,924
  30. 30. * http://mediarevo.com/2010/05/02/auto-dealer-internet-advertising- budgets-swell/* BRIC Spotlight Report-2010* http://amitbiswal.blogspot.com/2011/08/market-share-analysis-of-indian- car.html* http://www.livemint.com/2011/12/15001447/India-to-be-No-3-auto- market.html?h=B* http://www.marketingpilgrim.com/2011/03/* http://www.business-standard.com/india/news/withnano-advertising- budget-tatas-go-creative/352749/* http://mediarevo.com/2010/05/02/auto-dealer-internet-advertising- budgets-swell/* http://articles.latimes.com/1991-09-01/business/fi-2540_1_american- suzuki/3* http://www.articleclick.com/Article/Tata-Motors-Market-Entry/1286851* http://blog.carazoo.com/tag/indian-car-market
  31. 31. THANK G YOU

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