1.
© VIVEK ANAND

2.
VIVEK ANAND
FOUNDER & CEO
ARIKE ELECTRIC
CONVENER
HYDERABAD ENTREPRENEURS SOCIETY
EMAIL: VANAND@ARIKEELECTRIC.COM
PHONE: +91 789 381 0553

3.
“
PLAN IN ANALOG
STORY-BOARDING THE OLD SCHOOL WAY
”

4.
TECHNIQUE #1
YOUR PRESENTATION PLOT
• HEROES
• VILLAINS
• STUNNING VISUALS
• SIDE-CHARACTERS
• BRAINSTORM…SKETCH…WHITEBOARD
• DEMONSTRATIONS…VIDEO CLIPS…OTHER
SPEAKERS

5.
“
POSE FOR THE TWITTER-BUGS
@AUDIENCE: THIS PRESENTATION IS AWESOME
”

6.
TECHNIQUE #2
THE ONE LINE HEADLINE

7.
TECHNIQUE #2
THE ONLINE LINE HEADLINE
• “THE WORLD’S THINNEST NOTEBOOK”
• SINGLE SENTENCE DESCRIPTIONS
• BIG PICTURE >> DETAILS
• PRODUCT POSITIONING
• CAN YOU DESCRIBE IN 140 CHARACTERS?

8.
“
THE BAD MAN
‘HISTORY IS WRITTEN BY THOSE WHO HANG HEROES’
”

9.
TECHNIQUE #3
INTRODUCE THE ANTAGONIST

10.
TECHNIQUE #3
INTRODUCE THE ANTAGONIST
• GREAT BRANDS AND RELIGIONS
• VANQUISH A SHARED ENEMY
• A COMPETITOR WHO WANTS IT ALL
• A PROBLEM WHICH NO PRODUCT CAN
SOLVE
• CREATE A VILLAIN AND THE AUDIENCE
WILL RALLY AROUND A HERO

11.
“
WHY SHOULD I CARE?
SO YOU SELL A TIME MACHINE, WHY SHOULD I CARE?
”

12.
TECHNIQUE #4
FOCUS ON THE BENEFITS

13.
TECHNIQUE #4
FOCUS ON THE BENEFITS
• SELL THE BENEFIT, NOT THE PRODUCT
• CLEAR AND CONCISE
• ‘IT IS TWICE AS FAST, AT HALF THE PRICE’
• ‘10 REASONS WHY YOU’LL LOVE THE MAC’
• NOBODY CARES ABOUT YOUR PRODUCT
• WHAT DO THEY CARE ABOUT?

14.
“
MAGIC NUMBER THREE
I AM PLEASED AND THOU SHALL ASK THREE BOONS OF ME
”

15.
TECHNIQUE #5
THE RULE OF ‘3’

16.
TECHNIQUE #5
THE RULE OF ‘3’
• ‘THREE STORIES OF MY LIFE’
• ‘THREE PRODUCTS INTO ONE’
• 3 IS MORE DRAMATIC THAN 2
• 3 IS MEMORABLE
• FOR THE REST, VISIT www.website.com

17.
“
MAGIC NUMBER TEN
10 MINUTES… CUT!
”

18.
TECHNIQUE #6
THE 10 MINUTE RULE

19.
TECHNIQUE #6
THE 10 MINUTE RULE
• AVERAGE ATTENTION SPAN
• PUNCTUATE YOUR PRESENTATION
• VIDEO
• DEMO
• USE PROPS
• SHARE THE STAGE

20.
“
YOU’RE THE SANDMAN
YOU GIVE LIFE TO DREAMS
”

21.
TECHNIQUE #7
SELL DREAMS, NOT PRODUCTS

22.
TECHNIQUE #7
SELL DREAMS, NOT PRODUCTS
• PEOPLE HAVE DREAMS AND AMBITIONS
• BETTER COMPUTERS OR A BETTER WORLD
• PASSION, EMOTION AND ENTHUSIASM
• A SENSE OF MISSION
• WHO DO YOU MAKE THE PRODUCT FOR?

23.
“
OH, I SEE!
‘SIMPLICITY IS THE ULTIMATE SOPHISTICATION’
”

24.
TECHNIQUE #8
CREATE VISUAL SLIDES

25.
“
ONE. TWO.. THREE…
MAKE THE NUMBERS COUNT
”

26.
TECHNIQUE #9
MAKE YOUR NUMBERS MEANINGFUL
$ 700 BILLION
=
$ 1 MILLION EACH DAY
SINCE THE DAY CHRIST WAS
BORN

27.
“
SUPERCALIFRAGILISTICEXPIALIDOCIOUS
WAIT… DID HE JUST SAY THAT!
”

28.
TECHNIQUE #10
USE ZIPPY WORDS

29.
TECHNIQUE #10
USE ZIPPY WORDS
• HAVE FUN WITH ENGLISH
• AVOID JARGON, KEEP IT SIMPLE
• IPHONE 3G WAS AMAZINGLY ZIPPY
• SIMPLE, CLEAR, DIRECT

30.
“
SHOWSTOPPER
THE PLEDGE… THE TURN… THE PRESTIGE…
”

31.
TECHNIQUE #11
REVEAL THE ‘HOLY SMOKES’ MOMENT

32.
OH, I ALMOST FORGOT!
THERE IS ONE MORE THING…
HAVE FUN!

33.
© VIVEK ANAND