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8 things about china digital marketing landscape

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How big is China Digital Marketing Spend across screens in comparison with JP, AU, IN or KR? What about Mobile marketing ad spend or social media? Who are the big players?

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8 things about china digital marketing landscape

  1. 1. 8 things about China Digital Marketing Landscape Chandler Nguyen
  2. 2. China Digital Ad Spend is bigger than JP, AU, IN, KR combined Source: http://www.emarketer.com/adspendtool 2014 2015 2016 2017 2018 1.78 1.48 1.2 0.97 0.77 3.87 3.49 3.17 2.83 2.51 6.37 5.95 5.51 5.02 4.52 11.3 10.8 10.3 9.7 9.2 29.2 27.3 25.1 22.4 19 CN JP AU KR IN
  3. 3. China Mobile Internet Ad Spend is about size of mobile ad spend in JP, AU & KR combined in 2015 2014 2015 2016 2017 2018 0.28 0.175 0.103 0.059 0.033 2.83 2.4 2 1.54 0.96 4.1 3.16 2.26 1.46 0.91 3 3.7 3.4 3 2.5 14.49 12.07 8.94 5.66 2.83 CN JP AU KR IN Source: Spend in Billion from eMarketer “The Global Media Intelligence Report 2014”
  4. 4. There are already more than 500M smartphone users in China 2014 2015 2016 2017 2018 743.4 712.4 677.9 644.1 607.4 709.9 666.5 624.8 574.1 521.7Smartphone users Mobile internet users
  5. 5. 78% of internet users in China are social network users Source: data in Million, from comScore Media Metrix Jun 2014, techinAsia Monthly active users for different Chinese Social networks Qzone Wechat Baidu Tieba Sina Weibo 157 200 438 645
  6. 6. About 70M internet users in China earns US $1k/month in 2015 2014 2015 2016 2017 2018 79.376.273.370.567.8 Source: extrapolate data from eMarketer “The Global Media Intelligence Report 2014” <$1k <$1k <$1k <$1k <$1k
  7. 7. Search Engine Marketing commands a lion share of Online Ad Spend across screens 2014 2015 2016 1.57 1.32 1.167 2.11 1.568 1.139 6.036 4.8 3.848 14.82 11.436 8.258 Search Display Video Others Source: Spend in Billion from eMarketer “The Global Media Intelligence Report 2014”
  8. 8. Local search engines dominate China market 2% 12% 25% 60%Baidu Qihoo Sogou Others Source: http://engine.data.cnzz.com/
  9. 9. China eCommerce is forecasted to be bigger than the US eCommerce in 2015 China US Japan US$92 US$347 US$370 Source: data in Billion, from eMarketer China Digital Ad Trend

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