SEO Basics, Online Marketing, Internet Marketing


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SEO Basics, Online Marketing, Internet Marketing

  1. 1. P.A.Manoj Business Analyst Search Engine Optimization
  2. 2. Objectives  How Search Engines Works?  What is SEO?  SEO Process On-page Optimization Off-page Optimization  SEO Points  SEO Remainder
  3. 3. How Search Engines Works  Crawling ----Indexing----Searching--- Results Crawling Crawler is ROBOT software that scans the documents like Web pages, PDF, Word files etc Indexing A copy of newly found pages is stored in its database. Searching Search Engine searches (queries) from the database when a user enters a keyword and clicks on the search button Results Web pages from the database are ranked in accordance with the search engine algorithms P.A.MANOJ
  4. 4. Algorithm  A methodological approach used by search engines to determine the importance of web page. The most important page is ranked at the top.  An Algorithm takes into account many factors in determining the importance of web page. But two important factors are: • KEYWORD on the page • Keyword DENSITY • BACKLINKS of the pages Algorithm Changes In order to provide the best search results, Google and other Search Engines make regular changes to their Algorithms. These changes affect ranks of many websites. Whenever there is a change in the algorithm, web pages have to be realigned in order to retain their ranks on search engines. P.A.MANOJ
  5. 5. Keyword Research  Keywords are the most common search words used to find information on any product or service. It could be single or phrase.  Keyword Density is the number of times a keyword appears on a web page. It also takes into account the position of a keyword on the page.  Keyword research process: 1) Client Intake 2) Brainstorming 3) Target List 4) Google Keyword Tool 5) Final Keywords Report P.A.MANOJ
  6. 6. Competitor Analysis  Identifying broad and niche competitors to analyze  Onsite competitive analysis (keywords, content and technical analysis)  Offsite competitive analysis (backlinks, link building strategy)  Competitor surveillance (keeping tabs on their SEO strategy) P.A.MANOJ
  7. 7. SEO  Search engine optimization (SEO) is the process of improving visibility of the site or in simple words make your website popular. P.A.MANOJ
  8. 8. SEO Process 1. ON-Page Optimization 2. OFF-Page Optimization  In SEO, ON-Page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density etc.  In SEO, OFF-Page Optimization is work that you undertake outside of your website to improve your seo rankings and visibility for your customer. Off Page Optimization is more focused on digital marketing of your website over internet. P.A.MANOJ
  9. 9. SEO Process ON-Page Optimization OFF-Page Optimization P.A.MANOJ
  10. 10. ON-Page Optimization 1. Content is a KING Having good, well-produced content on your website is your first priority. 2. Keywords are QUEEN Well-written content and carefully selected keywords are the keys of a balanced on-page strategy. • Meta Description tag • ALT tags • H1 tags • URL structure • Internal linking strategy • Content • Keyword density • Site maps, both XML and user facing • Usability and accessibility • Track target keywords P.A.MANOJ
  11. 11. ON-Page Optimization Title  The HTML title tag isn't really a meta tag, but it's worth discussing in relation to them. Whatever text you place in the title tag (between the <TITLE> and </TITLE> portions as shown in the example) will appear in the reverse bar of someone's browser when they view the web page. P.A.MANOJ
  12. 12. ON-Page Optimization Meta • They are information inserted into the "head" area of your web pages. • Other than the TITLE Tag (explained below), information in the head area of your web pages is not seen by those viewing your pages in browsers. • Instead, meta information in this area is used to communicate information that a human visitor may not be concerned with. • Meta tags, for example, can tell a browser what "character set" to use or whether a web page has self- rated itself in terms of adult content. P.A.MANOJ
  13. 13. ON-Page Optimization Meta This is a typical layout of the head section of a web page: <HEAD> <TITLE>This is the Web Page Title.  This will appear on your Listing</TITLE> <META name="description" content="This is where you place your web page's description.  This will appear on your listing."> <META name="keywords" content="place, your, keywords, here, separated, by, commas"> </HEAD> P.A.MANOJ
  14. 14. ON-Page Optimization ROBOT Meta • The tag is designed to allow you to tell a search engine when you do not want it to index your page, and/or when you do not want the search engine to look at or evaluate any of the links on your page. • Not all search engines obey this metatag at this point. The basic format of the metatag is: <meta name="robots" content="noindex,nofollow"> P.A.MANOJ
  15. 15. ON-Page Optimization Meta Common Usage for the Robots META Tag • The Robots META Tag is used for excluding content. By using the ROBOTS meta tag correctly to exclude information from search engine indexes and services. • A ROBOTS term of noindex allows the links on that page to be followed, even though the page is not to be indexed. <meta name="robots" content="noindex"> • A robots term of nofollow allows the page to be indexed, but no links from the page are followed. <meta name="robots" content="nofollow"> • A robots terms of noindex, nofollow neither the page or the links on that page will be followed or indexed. <meta name="robots" content="noindex, nofollow"> P.A.MANOJ
  16. 16. ON-Page Optimization Meta  Recommended Tags Meta Content Language (non-US English ONLY) Meta Content Type Meta Description Meta Language (non-US English ONLY)  Optional Tags Meta Abstract Meta Author Meta Copyright Meta Designer Meta Google Meta Keywords Meta MSN (No ODP) Meta Title P.A.MANOJ
  17. 17. ON-Page Optimization Meta  Not Recommended Tags Meta Content Script Type Meta Content Style Type Meta Distribution Meta Expires Meta Generator Meta MS Smart Tags Meta Pragma No-Cache Meta Publisher Meta Rating Meta Refresh Meta Reply-To Meta Resource Type Meta Revisit After Meta Set Cookie Meta Subject Meta VW96.ObjectType P.A.MANOJ
  18. 18. ON-Page Optimization  Anchor Text Optimization • Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic. The HTML code <a href=””>SEO Analyst</a>  ALT Tag Optimization • It is also important that you optimize your images for indexing by the search engines and optimize them so that they will load quickly. The HTML Code <img src=“http://www.yoursite/images/manojseo.jpeg" alt=“SEO Professional in Chennai"> P.A.MANOJ
  19. 19. ON-Page Optimization  SITE Map • A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. • It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. • This helps visitors and search engine bots find pages on the site. P.A.MANOJ
  20. 20. ON-Page Optimization  Link Structure of a SITE • This is probably the most obvious, but certainly one of the most overlooked aspects of search engine optimization. This helps to make sure that search engine spiders can actually find (crawl) all of your site’s pages. But if they can not find them, then they won’t get spidered, and this means that they won’t get indexed. In fact, no amount of search engine optimization you try will help. P.A.MANOJ
  21. 21. OFF-Page Optimization • Off Page Optimization is work that you undertake outside of your website to improve your seo rankings and visibility for your customer. Off Page Optimization is more focused on digital marketing of your website over internet. • Off Page Optimization is more focused on link building work and Social Media Marketing. Website should have more and more backlinks from various quality website for seo ranking. Similarly Social Media is very important tool to market website over the internet. P.A.MANOJ
  22. 22. OFF-Page Optimization  Directory Submissions • Submitting the website to selected niche directories is one of the most effective ways to promote web site. • Though traffic from web directories are negligible, however backlink boost resulting from directories will increase a site's search engine ranking significantly. P.A.MANOJ
  23. 23. OFF-Page Optimization  Social Bookmarking • Social bookmarking or social websites are communities based on broad or niche specific topics like Social Community of Webmasters, Social Community of Video sites etc. • User in these sites tags or bookmark the websites if they like the website or story submitted by you! More people bookmark your website, more organic traffic you get as well as get more importance by Google and other Search Engines for your website. • When someone third person bookmark your website, it means you are great and in this way he is telling to others! P.A.MANOJ
  24. 24. OFF-Page Optimization Blog Posting • A blog (a blend of the term web log)is a type of website or part of a website. • Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. • Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. P.A.MANOJ
  25. 25. OFF-Page Optimization Article Submission • Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories. P.A.MANOJ
  26. 26. OFF-Page Optimization  Press Release • A press release also known as press statement, news release or media release, is simply written statement which is used to announce a range of news such as scheduled events, awards, personnel promotion, sales accomplishments moreover, new products and services to the media. P.A.MANOJ
  27. 27. OFF-Page Optimization  Forum Posting • An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. • Forums have a specific set of jargon associated with them; e.g. A single conversation is called a "thread". P.A.MANOJ
  28. 28. OFF-Page Optimization  Affiliate Marketing • Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. • Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. P.A.MANOJ
  29. 29. OFF-Page Optimization  RSS Feed Submission • When you publish a blog, RSS feeds are great ways to get your message out and connect with readers in your target market. • RSS feeds allow you to broadcast out your messages, bring in new readers to your blog with an interest in your chosen topic, and build-up a committed reader-base, all at the same time. • In addition, RSS feeds are a great choice of a variety of tools which can help with your SEO linking campaign. P.A.MANOJ
  30. 30. OFF-Page Optimization  Video Submission • Similar to bookmarking any other type of content on a social media site which produces great results in SEO, video bookmarking has proven success in online video promotion. • Bookmarking the video using relevant and authority bookmarking accounts, the videos will be open to a world of sharing and voting that can bring in countless views, especially if they are well liked by the community. P.A.MANOJ
  31. 31. OFF-Page Optimization  Social Networking • The popularity of social networking sites on the Internet offers not only opportunities for friends to meet again online, or get in touch with your old classmates and office mates, but a new opportunity in the field of search engine optimization strategy. • Many SEO professionals can use social networking to increase rankings, build trust and authority within a selected niche. P.A.MANOJ
  32. 32. OFF-Page Optimization  Link Wheel Strategy • Link wheel strategy is where you’ll be creating web 2.0 websites like wordpress, blogspot, squidoo, and other web 2.0 websites that will link to your money site. • In the old days, they just link their web 2.0 websites to their money site which is not a good idea. P.A.MANOJ
  33. 33. OFF-Page Optimization  Link Bait • Link bait is the practice of creating useful or compelling content that will lure links naturally to a website. It’s fun, it’s trendy, and it can produce very big SEO results. • Contrary to most interactive marketing goals, link bait’s primary goal is increasing the quantity of external links rather than visits and sales. These links will improve the site’s search-engine rankings and result in increased organic search visits and sales over time. P.A.MANOJ
  34. 34. SEO Black Hat's  SAPM Indexing • In computing, spamdexing (also known as search spam, search engine spam or web spam) is the deliberate manipulation of search engine indexes. • It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system. 1. Content SPAM 2. Keyword Stuffing and Clocking 3. Hidden or Invisible Text 4. Meta-Tag Stuffing and Mirror sites 5. Doorway Pages and Cookie Stuffing 6. Scraper Sites and Page Hijacking 7. Article Spinning and Sybil Attack 8. Link Farms and SPAMS P.A.MANOJ
  35. 35. SEO SPAM  SPAM Indexing Examples Content spam • These techniques involve altering the logical view that a search engine has over the page's contents. They all aim at variants of the vector space model for information retrieval on text collections. Keyword stuffing • Keyword stuffing involves the calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is useful to make a page appear to be relevant for a web crawler in a way that makes it more likely to be found. P.A.MANOJ
  36. 36. SEO Discussions  Hidden or invisible text • Unrelated hidden text is disguised by making it the same color as the background, using a tiny font size, or hiding it within HTML code such as "no frame" sections, alt attributes, zero- sized DIVs, and "no script" sections. • People screening websites for a search-engine company might temporarily or permanently block an entire website for having invisible text on some of its pages. P.A.MANOJ
  37. 37. SEO Discussions  Meta-tag stuffing • This involves repeating keywords in the Meta tags, and using meta keywords that are unrelated to the site's content. This tactic has been ineffective since 2005. P.A.MANOJ
  38. 38. SEO Discussions  Doorway pages • "Gateway" or doorway pages are low-quality web pages created with very little content but are instead stuffed with very similar keywords and phrases. • They are designed to rank highly within the search results, but serve no purpose to visitors looking for information. • A doorway page will generally have "click here to enter" on the page. P.A.MANOJ
  39. 39. SEO Discussions  Scraper sites • The content on these sites is unique, but is merely an amalgamation of content taken from other sources, often without permission. Such websites are generally full of advertising (such as pay-per-click ads), or they redirect the user to other sites. It is even feasible for scraper sites to outrank original websites for their own information and organization names. P.A.MANOJ
  40. 40. SEO Discussions  Article spinning • Article spinning involves rewriting existing articles, as opposed to merely scraping content from other sites, to avoid penalties imposed by search engines for duplicate content. • This process is undertaken by hired writers or automated using a thesaurus database or a neural network. P.A.MANOJ
  41. 41. SEO Discussions  Link spam • Link spam is defined as links between pages that are present for reasons other than merit. • Link spam takes advantage of link-based ranking algorithms, which gives websites higher rankings the more other highly ranked websites link to it. • link connecting two web pages that exists solely for the purpose of boosting up search engine rank. P.A.MANOJ
  42. 42. SEO Discussions  Link farms • Link farms are tightly-knit communities of pages referencing each other, also known humorously as mutual admiration societies P.A.MANOJ
  43. 43. SEO Discussions  Hidden links • Putting hyperlinks where visitors will not see them to increase link popularity. Highlighted link text can help rank a webpage higher for matching that phrase. P.A.MANOJ
  44. 44. SEO Discussions  Sybil attack • A Sybil attack is the forging of multiple identities for malicious intent, named after the famous multiple personality disorder patient "Sybil" (Shirley Ardell Mason). • A spammer may create multiple web sites at different domain names that all link to each other, such as fake blogs (known as spam blogs). P.A.MANOJ
  45. 45. SEO Discussions  Page hijacking • Page hijacking is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler but redirects web surfers to unrelated or malicious websites. P.A.MANOJ
  46. 46. SEO Discussions  Cookie stuffing • Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. • This not only generates fraudulent affiliate sales, but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions. P.A.MANOJ
  47. 47. SEO Discussions  Mirror websites • A mirror site is the hosting of multiple websites with conceptually similar content but using different URLs. • Some search engines give a higher rank to results where the keyword searched for appears in the URL. P.A.MANOJ
  48. 48. SEO Discussions  Cloaking • Cloaking refers to any of several means to serve a page to the search-engine spider that is different from that seen by human users. • It can be an attempt to mislead search engines regarding the content on a particular web site. • Cloaking, however, can also be used to ethically increase accessibility of a site to users with disabilities or provide human users with content that search engines aren't able to process or parse. • It is also used to deliver content based on a user's location; Google itself uses IP delivery, a form of cloaking, to deliver results. • Another form of cloaking is code swapping, i.e., optimizing a page for top ranking and then swapping another page in its place once a top ranking is achieved. P.A.MANOJ
  49. 49. SEO DiscussionsP.A.MANOJ
  50. 50. SEO Points  Google has two types of robots out spidering. • One is Fresh bot and the other is Deep bot. • Freshbot can grab new pages and update your SERP's. • Deepbot will usually hammer a site over a period of a few days then leave. • It is the results of those crawls that ends up in the monthly Google update. • Google may use Freshbot results in a more aggressive form to feed SERP's. P.A.MANOJ
  51. 51. SEO Points  Google DANCE • Google Dance is period when Google is rebuilding its rankings, and results fluctuate.These major Google Index update occured on average every 10 or any days or any times per year. • It was easiest be identified by significant changes in search results, and by an updating of Google's cache of all indexed pages. • The update did not proceed as a switch from one index to another like the flip of a switch. In fact, it took several days to finish the complete update of the index. P.A.MANOJ
  52. 52. SEO Points Heat Map to Boost Website Usability! • It's been proven that websites have specific areas where human eyes always spend the most time. "Heat maps" have been created with this data, and they help you choose the best place to stick your PPC & affiliate ads. • Through years of research in web marketing, patterns have been seen in the ways that people not only navigate the web, but web sites and even web pages. All of this data was compiled by marketing firms and used to create a heat map. • Heat maps are charts that show us where most people look when they open a web site or page, by human instinct. The map displays regions colored yellow, orange and red - the darker the color, the more high-profile the spot is. • What it all means to you: simply look at a heap map before you design your next web site, plan to remodel your existing one, or are planning on remodeling your online advertising campaign, and make sure the ads are placed in the "hot spots!" P.A.MANOJ
  53. 53. SEO Points Example Heat Map P.A.MANOJ
  54. 54. SEO Points  Word Separators (Google) • When searching with Google, you obviously enter the search terms into the search box. Google will then search for these very specific words in the billions of pages of its index. • Consequently it is important to make sure that a word in a page, a title or an address (URL) is recognizable by Google. • Lower-case or upper-case letters • Google does not make any difference between lower-case and upper-case letters. Example : Directory = DIRECTORY = directory = dIReCtORY • Singular or plural • With Google, as far as the search algorithm is concerned, if one letter is different, the results of the search will be different. Thus a singular word will be different from the same word in the plural. Example : engine is different from engines P.A.MANOJ
  55. 55. SEO Points  Word Separators (Google)  Word separators in the texts and titles •  In the titles and the text, one can obviously validly separate two words by a space, the end of a line or by means of other page-settings. • One can also use all the usual punctuation marks, like the point (.), the comma (), the square brackets, the parentheses and the braces ([ ] () {}),… and symbols, like “@”, “$”, “%”, “#”, “+”, “/”, “=”, etc. • The alphanumeric characters are not separators they are --the English small and capital letters (a A b B c C … x X y Y z Z) ; --the foreign accentuated small capital letters (à À é É è È ê Ê …) ; – the ampersand (&) ; – the decimal digits (0 1 2 … 7 8 9) ; – the underscore (_). P.A.MANOJ
  56. 56. SEO Points  Word Separators (Google) • If you put side by side a word and an underscore (_) or an ampersand (&) or decimal digits, Google will see all these characters side by side as a unique “word”! • Examples (text and title) • In Directory for search engine optimization (SEO-friendly), Google recognizes the words: directory, for, search, engine, optimization, seo and friendly. • In super_dir, directory of directories (free&effective), Google recognizes the words: super_dir, directory, of, directories and free&effective. It does not recognize the words super, dir, free and effective. • In LIST99, directory n°1, Google recognizes the words: list99, directory, N and 1. It does not recognize the words list and 99. P.A.MANOJ
  57. 57. SEO Points  Word Separators (Google)  Word separators in the address of a page (URL) • Special care must be taken in the application of these rules within the address of a page. The ampersand (&), the slash (/) and the percent character (%) play special roles in a URL and their use should be restricted to these special functions. I strongly advise against using spaces and accentuated or special characters in the URL. • Google has confirmed that the point (.), the comma (,) and the hyphen (-) are valid word separators in URL’s. • The recommended alphanumeric characters are : – the English small and capital letters (a A b B c C … x X y Y z Z) ; – the decimal digits (0 1 2 … 7 8 9) ; – the underscore (_). P.A.MANOJ
  58. 58. SEO Points  Word Separators (Google)  Examples (address of a page or URL) • In, Google recognizes the words : www, internetofficer, com, google, separator and html. It does not recognize the words internet and officer. • In RICH, which can also be written, Google recognizes the words : www, example, com, get and 20rich. It does not recognize the word rich, although “%20″ is supposed to represent a space. P.A.MANOJ
  59. 59. SEO Points  Latent Semantic Indexing (LSI) • Is an indexing and retrieval method that uses a mathematical technique called Singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. • LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. • A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts. • One great advantage of LSI is that it is a strictly mathematical approach, with no insight into the meaning of the documents or words it analyzes. • LSI looks at patterns of word distribution (specifically, word co-occurence) across a set of documents. P.A.MANOJ
  60. 60. SEO Points  Latent Semantic Indexing (LSI) • Natural language is full of redundancies, and not every word that appears in a document carries semantic meaning. • In fact, the most frequently used words in English are words that don't carry content at all: functional words, conjunctions, prepositions, auxilliary verbs and others. P.A.MANOJ
  61. 61. SEO Points  Latent Semantic Indexing (LSI) • The first step in doing LSI is culling all those extraeous words from a document, leaving only content words likely to have semantic meaning.  Here is one recipe for generating a list of content words from a document collection: • Make a complete list of all the words that appear anywhere in the collection • Discard articles, prepositions, and conjunctions • Discard common verbs (know, see, do, be) • Discard pronouns • Discard common adjectives (big, late, high) • Discard frilly words (therefore, thus, however, albeit, etc.) • Discard any words that appear in every document • Discard any words that appear in only one document P.A.MANOJ
  62. 62. SEO Points  Latent Semantic Indexing (LSI) • LSA assumes that words that are close in meaning will occur close together in text P.A.MANOJ
  63. 63. SEO Points  GOOGLE Panda • Panda is a new ranking factor. Panda is a filter that Google has designed to spot what it believes are low-quality pages. • Have too many low-quality pages, and Panda effectively flags your entire site. • Being Pandified, Pandification — your site carry a penalty designed to help ensure only the better ones make it into Google’s top results. P.A.MANOJ
  64. 64. SEO Points  GOOGLE Sandbox effect • The Google Sandbox effect is an alleged restriction placed on new websites. • The result is that a new site does not receive good rankings for its most important keywords and keyword phrases for few months. • Even with good content, many inbound links, a new website may still adversely affected by the Sandbox effect. • The Google Sandbox acts as a probation for new sites, probably to discourage spam sites from rising quickly, getting banned, and repeating the process. • Google created the Sandbox filter for a new sites to stop spam sites that purchase numerous inbound links, and rank highly for their keywords from the date of launch. P.A.MANOJ
  65. 65. SEO Points  GOOGLE Sandbox effect • Not all SEO experts agree that Google Sandbox exists as a separate filter from other alleged Google filters. • Many of them do not even agree that Google uses a system of filters at all. • Stays in the Google Sandbox can vary from one to six months, with three to four months being the average time frame. • Less competitive searches will be given the much shorter stay in the sandbox, while hyper-competitive keywords will often spend six months in the sandbox. • If a site is punished from a Google penalty, the site would not appear in the Google search engine results pages (SERPs) for even the less important keyword searches. • The site would also show no PageRank or even a grey bar on the Google Toolbar in case of Google penalty. P.A.MANOJ
  66. 66. SEO Reminder  As a reminder, here is a quick SEO rundown, that if followed is all but guaranteed to provide great results  A solid SEO foundation for websites: •  Plenty of good separate pages of content. The more content you have, the better your chances of receiving loads of visitors. • Site Map that links to all pages. This will help not only your human visitors, but the search engine spiders find their way around your site faster. • A site map that is friendly to people as well as bots. It doesn’t have to be fancy, a simple list is more than enough • Optimized Page Title + H1 text can go a long towards getting you to the top of the list • Use CSS instead of font tags and stick your JavaScript into external files. Smaller pages equal faster page loads and search engine spiders like to go fast. P.A.MANOJ
  67. 67. SEO Reminder  A solid SEO foundation for websites: • The anchor text in links pointing to your site is important. Remember this when making link requests and have an appropriate TITLE for your link handy to provide. • The Google tool bar is an important tool, it will let you know your page rank which measures how well your page is doing. • Page rank is important, but like all other aspects there is no 'magic bullet' where one thing will rocket you to the top. Using moderate amounts of SEO technique on all your pages is better than trying to vault one page to the top. • Page Rank should be a SECONDARY consideration when requesting links or allowing links. Your primary concern should be the type of site that is linking to you. • Backlinks with a PR4 and above will show in Google’s Backlinks on toolbar or '' but links from lower PR sites still count, so the more the merrier! P.A.MANOJ
  68. 68. SEO Reminder  A solid SEO foundation for websites: • Use to check back links to see all links regardless of PR. • Remember and use these useful queries "", "" and "allinanchor:word or phrase". They will help you determine which sites are linking to you and what you have in the search engine. • Buying a text link or any sort of link just for PR is bad and Google is giving those domains PR0's which defeats the purpose. • While Page Rank in the Google Toolbar shows as round numbers, Google itself calculates it to fractional numbers. Meaning, even if you show as a PR5 the websites above you who are a PR5 may actually be a PR 5.9 P.A.MANOJ
  69. 69. SEO Reminder  A solid SEO foundation for websites: • PR is not the end all be all of SERP's and a lower PR page can beat a higher PR page. Remember, content is king. If you build it, they will come. • Google updates their index on a loose average of once per month. • The Google Dance is when all the SERP's mix around, PR is handed out...upgraded, downgraded, penalties are seen, re- inclusion requests are seen and basically your website’s life is on the line. This is why you should not place all your eggs in one search engine • It can take a couple days for the index to filter though the different data centers (collection of Google servers) before it hit the main index, or just as easily, it can take hours. • It takes 2-3 days or thereabouts for PR and SERP's to settle. So be patient. P.A.MANOJ
  70. 70. SEO Reminder  A solid SEO foundation for websites: • Google doesn't care if your website ranks highly regardless of whether you feel you have the best offerings for that search phrase. • As long as Google serves relevant results normal people have no idea that they are 'missing you'. • Utilize ROBOTS.TXT files and META TAGS to save bandwidth on your image directory. • Stuffing all the keywords you can in the META TAG won't help you. Search engines rarely count these anymore. • It can take a few indexes for Google to catch up with all your backlinks. Again, it’s all about patience. Well, I hope you enjoyed this PPT, and more importantly, learned something! P.A.MANOJ
  71. 71. SEO Conclusion • I hope that this guide has shown you budding or even expert webmasters learn the importance of Search Engine Optimization (SEO). • Search engines are going to be your primary source of visitors and you can -- make friends with the search engine, -- make an enemy of the search engine or -- just simply ignore the search engine and hope for the best. • SEO takes time, planning and patience in order to successfully obtain decent rankings but it is not as difficult as you might have been lead to believe, hopefully you learned that reading this PPT P.A.MANOJ
  72. 72. Contact Name: P.A.Manoj Email ID: Blog: P.A.MANOJ
  73. 73. TP.A.MANOJ