Marketing, How Does It Affect Us?

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Modified version of a talk given at Aerial Services, Inc. for internal staff training. A discussion of Marketing & Branding for non-marketing people. Discusses how marketing influences us all, perceptions of marketing, touchpoints/impressions, how it can help a company. Borrows from various thinkers & resources.

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Marketing, How Does It Affect Us?

  1. 1. MARKETING, HOW DOES IT AFFECT US? AND HOW DOES IT HELP AERIAL SERVICES?
  2. 2. 200-3000+ IMPRESSIONS PER PERSON PER DAY Rule-of-thumb is 7 impressions needed to make an impact.
  3. 3. 200-3000+ IMPRESSIONS PER PERSON PER DAY Rule-of-thumb is 7 impressions needed to make an impact.
  4. 4. BRANDS ALL AROUND US THEY MEAN SOMETHING.
  5. 5. WALMART DIFFERENT THAN TARGET? THEY SELL THE SAME TYPE OF PRODUCTS! YET THEY ARE “DIFFERENT.”
  6. 6. MARKETING’S IMAGE SOMETIMES, NOT SO GOOD.
  7. 7. BAD THINGS MARKETERS DO Lie Water down Exaggerate Deceive Snotty/Ivory Towers Infomercials Promote Oil or Cigarettes
  8. 8. GOOD THINGS MARKETERS DO Inform Educate (you are learning something) Innovate Test marketplace Properly match companies & consumers Promote useful products & create win-wins Help companies profit & create jobs
  9. 9. 1. Lead Generation 2. Opportunities 3. Sales HOW DOES IT HELP COMPANIES? SIMPLE FORMULA...
  10. 10. ...IN PRACTICE, ALOT TO IT MARKETING-SALES-LEAD FUNNEL
  11. 11. TRADITIONAL MARKETING Print Event Flyers Tradeshows Press Releases Brownbags Ads Meetings Sales Electronic Calls Email Visits Website
  12. 12. TRADITIONAL MARKETING Print Event Talking To Consumer Flyers Tradeshows Press Releases Brownbags Ads Meetings Sales Electronic Calls Email Visits Website
  13. 13. NEW MARKETING METHODS Web Interaction Interactive Presenting at Conferences Website Being part of industry Blogs/Info organizations Mini-sites Online Tools Listening to Blog/Thinkers Google Ads, etc. Consultative sales Social Media Twitter Facebook
  14. 14. NEW MARKETING METHODS Listening To Consumer, Web Interaction Interactive Presenting at Conferences Website Talking With Being part of industry Blogs/Info organizations Mini-sites Online Tools Listening to Blog/Thinkers Google Ads, etc. Consultative sales Social Media Twitter Facebook
  15. 15. WHERE DO YOU FIT IN TO THE BRAND? EACH TOUCHPOINT MATTERS
  16. 16. HAVE CONTACT WITH CLIENTS? Are you helping them to love or hate Aerial Services? Each time you have a touchpoint with a outsider you influence their prospective of our brand, up or down the “Brand Stairway.”
  17. 17. YOUR “MARKETING” ROLE Touchpoints Things to remember You are the brand! Phone What you say is equivalent to an ad Email Listen to customers, then react Meetings Be accessible to customers Documentation Produce a great deliverable/service Deliverables Above all, keep your word Many more...
  18. 18. YOUR “MARKETING” ROLE Touchpoints Things to remember Phone What you say is equivalent to an ad Email Listen to customers, then react Meetings Be accessible to customers Documentation Produce a great deliverable/service Deliverables Above all, keep your word Many more...
  19. 19. SO REMEMBER, MARKETING AFFECTS US WHEN BUYING BURGERS OR SELLING ANY PRODUCT.

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