6. INTRODUCTION- APPLE WATCH
is a smartwatch created by Apple
announced on September 9, 2014
compatible with the iPhone 5 and later
models running iOS 8.
It is scheduled to be released in early
2015
7. FUNCTIONS
1. A new look at timekeeping
-Over two million ways
2. Immediate ways to connect
-Messages, Calls, Mails
3. measure all the ways you move
-Activity App, Track your progress on
iPhone
4. Basic features
-Maps, Passbook, Music, Calendar,
Apple TV and iTunes, Remote
Camera,etc
10. ONLINE SURVEY
To find out the reasons people want to
use Apple watch or not, and how
people think about the Apple watch
Link: http://goo.gl/zBk9NP
12/1/2014
11. 12/1/2014
0 10 20 30
Above 40
26-40
15-25
Below 15
What is your age?
Series1
12. 12/1/2014
25
20
15
10
5
0
Do you want to try Apple Watch?
Yes No
Most people
have the
willingness to
try the Apple
Yes
No
Watch
13. 25
20
15
10
5
0
Do you want to own an Apple
Watch?
Yes No
Series1
12/1/2014
14. 12/1/2014
The reason for the people who
don't want to buy Apple Watch
60%
6%
7%
20%
7%
27%
Price
Outlook
Functions
Too
complicate
d
People may think the
Apple Watch is
difficult to control,
because it is
unfamiliar for them
The price of
Apple Watch is
too expensive for
people who want
to use it
15. 20
18
16
14
12
10
8
6
4
2
0
Which collection you wold want
to choose?
Apple Watch Apple Watch-
Sport
Apple Watch-
Edition
Series1
12/1/2014
Most of the
people want to
use Apple Watch
in three
collection
16. 12/1/2014
The reason for the people who
want to buy Apple Watch
60%
30%
5% 5%
Functions
Useful
Outlook
Easy to use
The functions and
utilities are the attraction
for people to use
17. 12/1/2014
Which functions you feel
26%
11%
20%
interest?
17%
14%
6%
6%
26%
Remote Camera
Activity App
Maps
Siri
Weather
Calendar
World Clock
18. FUTURE DEVELOPMENT
The Apple Company can extend Apple
Watch’s function into telecommunication
12/1/2014
19. CONCLUSION
Most people are willing to try Apple Watch
The functions and utility attract people to
use it
The Apple can lower the price of Apple
Watch which can encourage people to buy
12/1/2014