Overview CSR & AFC

2. Pemenang Pulitzer “Kevin Carter’s th 1994
selama kelaparan di Sudan. Gambar ini
menggambarkan seorang anak mengalami
kelaparan diintai oleh burung hering (pemangsa).
Anak ini merangkak menuju kamp pangan PBB
yg lokasinya terletak 1 kilometer jauhnya. Tidak
ada yg tau apa yg terjadi kepada anak ini,
termasuk photographer yang meninggalkan
tempat kejadian segera setelah mengambil foto
tsb. Dia menceritakan kepada teman-temannya
bahwa ia berharap dapat telah campur tangan.
wartawan pada saat itu diperingatkan untuk tidak
menyentuh korban kelaparan karena takut
penyakit. 3 bln kemudian dan hanya beberapa
minggu setelah diberikan hadiah Pulitzer, kevin
bunuh diri

4. People Planet
Profit

5. Source : csrmeter.palomarlab.net/en/faq.html

7. Business
Expectation
Social
Expectation

8. (Source : FORD Malaysia Philosophy)
90 : 10 Principles
10%
90%
Doing What’s Right
Talking about it

9. "Komitmen Bisnis 'untuk berkontribusi
pembangunan ekonomi yang berkelanjutan,
bekerja dengan karyawan, keluarga mereka,
masyarakat setempat, dan masyarakat
besar untuk meningkatkan kualitas hidup mereka "
(World Business Council for Sustainable Development,
2002)
Tanggung jawab sosial perusahaan adalah
komitmen untuk meningkatkan masyarakat
kesejahteraan melalui diskresioner
praktek bisnis dan kontribusi
sumber daya perusahaan
“Business' commitment to contribute to
sustainable economic development,
working with employees, their families,
the local community, and society at
large to improve their quality of life”
(World Business Council for Sustainable Development, 2002)
Corporate social responsibility is a
commitment to improve community
well-being through discretionary
business practices and contributions of
corporate resources
(Kotler)

11. Manajemen yang lebih baik dari spektrum yang terus
berkembang risiko
peningkatan reputasi
Peningkatan inovasi, daya saing dan posisi pasar
Peningkatan kualitas hubungan sosial kepada pemangku
kepentingan dengan memberikan nilai tambah
Better management of an ever
expanding spectrum of risk
Improved reputation
Improved innovation, competitiveness
and market positioning
Improved quality of social relationship
to stakeholders by giving added value

12. Diagram by Mallen Baker - bsunil.wordpress.com

13. Good Corporate
Governance
Accountability
Transparency
Global Warming
Pollution
Lack of Energy
Environmental
Conservation
Hazardous Waste
Ecosystem
Sustainable
resources use
Child Labor
Discrimination
People development
Social life
Health & Safety at
work
Disable person
Labor union
SIGMA Project - UK Department of Trade & Industry

14. Fair Competition
Bribery
Collusion
Customer Protection
Product Design
Customer Complaint
Handling
Mechanism for
product recall
Education &
Awareness
Unemployment
Poverty
Contribution to
economic
empowerment
Community
involvement
SIGMA Project - UK Department of Trade & Industry

16. Value
• Tentukan Filosofi Perusahaan
• Internalisasi Filosofi Perusahaan
• Dapatkan komitmen
Mindset
• Set Up social mindset
• Set up social system
Behavior
• Meningkatkan sosial budaya
• Memberikan nilai tambah bagi pemangku
kepentingan
(Source : Astra International)

17. 1. Corporate Social Responsibility: making good business
sense. WBCSD, 2000
2. Sustainability Integrated Guidelines for Management -
The SIGMA Project
3. Corporate social responsibility: A business contribution
to sustainable development, European Commission,
2002
4. Promoting a European framework for corporate social
responsibility. European Commission, 2001
5. Corporate Social Responsibility. World Bank, 2003
6. Uncovering the business case for corporate
sustainability, UNEP, 2000
7. The Global Compact. United Nations, 2000
8. OECD Guidelines for Multinational Enterprises, 2000
9. Caux Round Table Principles for Business. 1994
10. Social Accountability 8000. Social Accountability
International, 1999
11. AccountAbility 1000. Institute of Social and Ethical
AccountAbility, 2000
12. Sustainability Reporting Guidelines. GRI, 2006
13. ILO Covention
14. Indonesian Code for Good Corporate Governance.
National Committee for Corporate Governance, 2001
(Source : Astra International)

18. Identify
• Identify significant social issues
• Identify stakeholder expectation
• Identify social regulation
Design
• Design social programs
• Design resources for social contribution
• Design key performance indicators
Quantify
• Program review
• Social impact assessment
• Stakeholder feedback
(Source : Astra International)

19. Involve
• Keterlibatan Stakeholder
• Kemitraan & kolaborasi
Improve
• Continual improvement
• Sustainable social program
Initiate
• Menginisiasi orang lain untuk melakukan apa
yang telah kita lakukan
• Menginisiasi pihak lain melalui branding sosial
(Source : Astra International)

20. Charity
Education
Cultural Approach
Income Generating Activities/Economic Empowerment
EHS Management System
Waste Management
Cleaner Production
Legal Compliance
Customer Satisfaction Program
Customer Survey
Product knowledge
Customer Engagement for Social Contribution
COMMUNITY
ENVIRONMENT
CUSTOMER
(Source : Astra International)

21. Human Capital Management
Employee Welfare
Employee Volunteerism
Employee & Family Gathering
Supplier Gathering
Supplier Inspection
Supplier Education
Supplier Engagement for Social Contribution
Investor Relation
Financial Reporting
Annual General Meeting of Shareholder
SHAREHOLDER
EMPLOYEE
SUPPLIER
(Source : Astra International)

22. Scholarship Program
“Go Green With Astra” Program Pemberdayaan Masyarakat Kain Majun
Program Pelayanan Kesehatan Gratis

23. Program Bank Sampah “Kampung Berseri Astra”

24. Eksternal Reporting
Astra Sustainability Report
PETA STATUS
ACHIEVEMENT
CORPORATE POLICY
Based on Global Reporting Initiative Standard (GRI 2006)

25. CSR BARRIER
Commitment Social Understanding
Key Performance Indicator Stakeholder Involvement
Don’t Have

27. KONSEP CSR ASTRA
Astra berkomitmen untuk mengintegrasikan aspek “sosial” ke dalam setiap
keputusan bisnisnya dengan berlandaskan Catur Dharma serta melaksanakan
program kerja yang sistematis untuk memenuhi “Kontrak Sosial”nya dalam
rangka pemenuhan hak-hak stakeholder.

28. I. Sistem Manajemen II. Aktivitas Program
VALUE
MINDSET
BEHAVIOR
A. Prog. Road Map
B. DONASI
C. Persepsi Masy.

29. VALUE
Memastikan seluruh program/aktivitas CSR
sesuai dengan philosophy Astra (Catur
Dharma) dan Etika Bisnis/Etika Kerja.
MINDSET
Memastikan seluruh program/aktivitas CSR
dilakukan secara sistematis, terukur, dan
sesuai dengan Astra Management System
BEHAVIOR
Memastikan seluruh program/aktivitas CSR
dapat membantu perusahaan dalam
memenuhi hak stakeholder
Mindset “Otak”
Cara Berfikir & Perencanaan
Value“Hati”
Nilai-nilai yang memberi arahan
Behavior “Tangani”
Implementasi Program CSR

30. Astra Friendly Company
Managemen System
VALUE
1. Penerarapan Value/Filosofi & Prinsip Operasional
2. Visi/Misi Corporate Social Responsibility
1. Struktur Organisasi Implementasi CSR
2. Penentuan Program CSR Stakeholder
3. Review
4. Pengembangan kepedulian & Kompetensi
Bidang CSR
5. Pengelolaan Data
1. Shareholder
2. Employee
3. Pengelolaan Lingkungan Hidup
4. Supplier
5. Customer
6. Masyarakat Sekitar
7. Public Communication
8. Pelaporan kepada public
MINDSETBEHAVIOR

31. FILM CSR Astra