117 of the Best Digital Marke3ng Tools By Mark Evans, ME Consul3ng
About Mark Evans M a r k E v a n s i s t h e p r i n c i p a l w i t h ME Consul7ng, which works with startups and entrepreneurs looking to jump-‐start their marke7ng eﬀorts. Mark’s strength is delivering “founda7onal” services: core messaging and brand posi7oning, marke7ng strategies and content marke7ng/crea7on. Mark writes a popular blog and a weekly newsleGer, This Week in Canadian Startups. He’s also a co-‐founder of mesh, Canada’s leading digital conference.
The Tools The 117 marke7ng tools – many of them I’ve used – should give you a taste of what’s out there so you can do digital marke7ng diﬀerently or beGer. The guide is divided into diﬀerent sec7ons, although some tools fall into several categories.
Index 5. Marke7ng Automa7on 90. Polls & Surveys 11. Email marke7ng 94. Website Building 20. SEO 100. Website Op7miza7on 30. Social media 110. Web Analy7cs 46. TwiGer 116. Design 57. Facebook 122. Videos 62. Pinterest 70. Social Inﬂuence 126 Infographics 75. Presenta7ons 131. Media/Blogger Rela7ons 80. Customer Service 137. Other stuﬀ
HubSpot An inbound marke7ng plaborm that powers SEO, lead genera7on, email, lead management and social media.
Marketo Marketo provides a complete marke7ng automa7on socware solu7on that is powerful and easy to use for fast-‐growing small companies and global enterprises.
InfusionsoE Infusionsoc is an all-‐in-‐one sales and marke7ng socware for small businesses. It oﬀers CRM, email marke7ng, marke7ng automa7on and e-‐commerce for businesses with less than 25 employees.
Eloqua Eloqua helps clients accelerate revenue growth via marke7ng automa7on and revenue performance management. The company oﬀers business insight to inform marke7ng and sales decisions today that drive revenue growth.
MailChimp One of the leading email newsleGer services. There are free and paid versions, and it comes with pre-‐design templates to get you going.
AWeber AWebers email marke7ng tools make it easy to build an email list and stay in touch with prospects.
Campayn An easy to use email marke7ng solu7on to design, send and share email newsleGers, manage contacts, track results and grow your business.
Constant Contact Constant Contacts email marke7ng, social media marke7ng and event marke7ng tools help small businesses and organiza7ons ﬁnd new customers, drive repeat business, and generate referrals.
Mad Mimi Mad Mimi specializes in email marke7ng socware for small businesses shops, non-‐proﬁts, and more.
SendGrid SendGrid solves the challenge of email delivery by delivering emails for companies. SendGrid eliminates the complexity of sending email, saving 7me and money, while providing reliable delivery to the inbox.
Userfox Userfox helps companies improve user reten7on through welcome, inac7vity and custom trigger based emails.
ContactMonkey ContactMonkey is a smart email tracking tool for Outlook and Gmail that helps sales people iden7fy their best prospects and close more deals.
SEOMoz SEOmoz oﬀers SEO socware, provides a robust link intelligence API, and hosts the webs most vibrant SEO community.
gShiE gShic’s SEO socware helps SEO agencies and in-‐house marke7ng teams more eﬃciently and eﬀec7vely monitor and report on SEO metrics data.
HitTail HitTail helps bloggers and webmasters maximize their search engine op7miza7on and marke7ng campaigns to extend their reach and develop new revenue streams.
WooRank Evalua7ng Web sites based on 50 criteria in an automated fashion, WooRank is service designed to let website publishers and marketers evaluate the SEO-‐friendliness and other aspects of their Web sites on the ﬂy.
NinjaName NameNinja is a domain brainstorming tool that can help discover domain names based on what people are actually searching for.
SpyFu Spyfu let you search for any domain and see every place theyve shown up on Google: every keyword theyve bought on Adwords, every organic rank, and every ad varia7on in the past six years.
MixRank MixRank is a spy tool for contextual and display ads that lets you see exactly where your compe7tors are buying traﬃc and which ad copy is performing best for them across over 93,000 Google display network publishers.
Panabee For domain names, Panabee focus on brainstorming. It acts as a brainstorming partner. It automates tedious tasks, ﬁnds terms, transla7ng words and searches for app name availability.
Trada If need a sophis7cated paid search service without the cost and complica7on of an in-‐house team, Trada gives you access to a community of paid search experts who do the daily work of campaign setup, build out, research and op7miza7on.
Sysomos One of the leading social media monitoring and analy7cs tools. It oﬀers two products: Sysomos (monitoring/analy7cs) and MAP (monitoring)
HootSuite With HootSuite, you can manage mul7ple TwiGer and social media proﬁles (e.g. Foursquare, Facebook), add mul7ple editors, pre-‐schedule tweets, and measure your success. HootSuite lets you manage your en7re TwiGer and social media experience from one easy-‐to-‐use interface.
Radian6 Now part of Salesforce.com, Radian6 oﬀers social media monitoring, engaging and sharing tools.
socialmen3on Social Men7on is a real-‐7me social media search and analysis plaborm that aggregates user generated content from across the universe into a single stream of informa7on.
MarketMeSuite MarketMeSuite is a social media management dashboard for small-‐ and mid-‐ sized businesses that lets businesses manage and monitor their social media presence, ﬁnd targeted leads and build engagement with new and exis7ng customers.
SourceMetrics Source Metrics is a social marke7ng op7miza7on and analy7cs plaborm. We help customers generate more leads, make more sales and increase the ROI of their social marke7ng campaigns.
Argyle Social Argyle Socware is an online social media marke7ng solu7on that lets marketers more eﬀec7vely manage and measure marke7ng campaigns on social networks such as Facebook, TwiGer and LinkedIn.
Crowdbooster Crowdbooster helps businesses measure and op7mize their social media marke7ng on Facebook and TwiGer.
SocialOomph SocialOomph.com is a service that provides free and paid produc7vity enhancement services for social media users.
Engagio A Gmail-‐like produc7vity tool that manages all of your digital conversa7ons – TwiGer, Facebook, Google+, Tumblr, Foursquare, LinkedIn, Disqus and Hacker News.
Wildﬁre Wildﬁres Social Marke7ng Suite combines best-‐of-‐breed social promo7on and adver7sing socware, robust mobile and desktop page management, messaging and sophis7cated real-‐7me analy7cs in a complete plaborm.
Gremlm Gremln.com is a social media marke7ng toolkit that helps to maximize your social media impact and measures results, lepng you see what’s working, what isn’t, and how your customers are interac7ng with your brand.
StruVa StruGa’s connects brands with their target consumers through powerful social promo7ons. Its do-‐it-‐yourself tools allow agencies, brands and developers to easily create and manage interac7ve contests and sweepstakes. Read more: hGp://www.crunchbase.com/company/struGa-‐2#ixzz2Ky95SlEL Follow us: @crunchbase on TwiGer | crunchbase on Facebook
Elevate Elevate is a user-‐friendly and automated plaborm that lets brands and agencies engage and build rela7onships with internal and external brand advocates.
Inﬂui3ve Inﬂui7ve helps companies mobilize their customer advocates to provide more referral leads, reference calls and social media advocacy.
ManageFliVer ManageFliGer helps businesses monitor and maintain their TwiGer accounts. ManageFliGer lets you professionally building your followers, op7mizes when you tweet, engages with your audience, and provides numerous sta7s7cs.
Social Bro SocialBro lets you gain an in-‐depth understanding of your TwiGer community by allowing you to search for speciﬁc criteria within it.
Tweepi Tweepi lets you manage your TwiGer account, ﬂush unfollowers, reciprocate, clean inac7ves, force people to unfollow you and follow new people.
Commun.it Commun.it is a community management tool for TwiGer that makes a diﬀerence by improving how you build rela7onships and discover leads on TwiGer.
TwiVerCounter TwiGer Counter provides sta7s7cs of TwiGer usage and tracks more than 80 million users. It oﬀers Pro TwiGer Stats for more powerful sta7s7cs and sells featured spots on its website to people who want to gain more followers.
Followerwonk Followerwonk helps you explore and grow your social graph.
ReFollow Refollow lets users to follow and unfollow other TwiGer accounts with ease.
Twylah Twylah helps you capture, shape and share your brand messages in the quickest, easiest and most eﬀec7ve way possible.
TweetReach Need to measure the reach of your brand, marke7ng campaign or event on TwiGer? Agencies, marketers, event producers, and publicists use TweetReach to measure the impact of their TwiGer campaigns.
TweetGrader TwiVer Grader is a free tool that allows you to check the power of your TwiVer proﬁle compared to millions of other users that have been graded.
Booshaka Booshaka gives you insight into the who, what, when, where and how of your community engagement. It helps to understand your engaged fans and followers so you can develop the best social marke7ng strategy.
LikeAlzyer LikeAlyer is an analysis tool that provides recommenda7ons and feedback on how a company is doing on Facebook based on presence, dialogue, ac7on and informa7on.
PageLever PageLever designs and creates data-‐driven tools that help brands and marke7ng agencies op7mize their presence on Facebook for the news feed.
PageModo Pagemodo is a tool for crea7ng Facebook Fan Pages. It let you make a custom Fan Page design and market your small business on Facebook.
Pinterest Pinterest is a virtual pinboard that lets you organize and share all the beau7ful things you ﬁnd on the web.
Pinaly3cs Pinaly7cs is a social media tool to help you ﬁnd, track and evaluate content and interac7ons on Pinterest and the wider social web.
Repinly Repinly gives users insight into the most popular content on Pinterest, including boards and individual pins
Pinﬂuencer Pinﬂuencer is an advanced Pinterest analy7cs service that makes it easy to iden7fy and connect with inﬂuen7al brand advocates and get ac7onable insights.
Reachli Reachli is an analy7cs tool that oﬀers the ability of measuring the click-‐throughs, likes and repins for campaigns.
Pinpuﬀ Pinpuﬀ lets you measure how popular you are on Pinterest, as well as the value of each of your pins
PinReach PinReach helps to measure your Pinterest inﬂuence, as well as analy7cs that lets you see your total pins, repins, likes and followers.
Klout Klout provides social media analy7cs to measure a users inﬂuence across their social network. The analysis is done on data taken from sites such as TwiGer and Facebook, and measures the size of a persons network, the content created, and how other people interact with that content.
Appinions Appinions is an opinion-‐based inﬂuence marke7ng plaborm that lets agencies and brands iden7fy, analyze, engage, monitor and measure relevant inﬂuencers.
Kred Kred measures inﬂuence and outreach in your online communi7es in real 7me.
PeerIndex PeerIndex oﬀers social media based on footprints from the major social media services. It helps social media contributors assess and score their inﬂuence and beneﬁt from the social capital they’ve built.
Sliderocket SlideRocket oﬀers presenta7on socware that allows you to easily create and deliver presenta7ons with quan7ﬁable results.
Slideshare SlideShare is the world’s largest community for sharing presenta7ons and documents.
Prezi Prezi is a web-‐based presenta7on applica7on and storytelling tool that uses a single canvas instead of tradi7onal slides.
Speaker Deck Speaker Deck lets you share presenta7ons online. Simply upload your slides as a PDF, and we’ll turn them into a beau7ful online experience. View them on SpeakerDeck.com, or share them on any Website with an embed code.
Olark Olark is a live chat applica7on you can place on your website to help you sell more and provide great customer service, too. A simple 1,2, 3 process can quickly have up you and chapng live with your site’s visitors.
Groove GrooveHQ makes customer service support socware products for growing businesses. You can try its livechat or helpdesk support applica7ons free.
Get Sa3sfac3on Get Sa7sfac7on is the leading customer engagement plaborm that helps companies build beGer rela7onships with their customers and prospects
ZenDesk Zendesk is web based customer service socware used by over 20,000 companies world-‐wide. It features an elegant support 7cket system.
desk Desk builds tools that help small businesses deliver amazing customer service. Desks products emphasize social networking, ﬂexible pricing, powerful agent tools, and web-‐based self-‐service.
Taurus.io Taurus.io lets you set up product tour for your web applica7on in 15 minutes
WalkMe WalkMe lets Website owners and app developers easily overlay mul7ple interac7ve on-‐screen Walk-‐Thrus, that help users to quickly and simply complete even the most complex tasks.
GoInstant GoInstant’s co-‐browsing technology lets mul7ple people browse the web together on desktop and mobile, so that you can solve customer problems on any device.
Join.me Join.me combines instant screen sharing and powerful mee7ng tools in an app that anyone can use to present, train, demo or concept.
Wufoo Wufoos form builder helps you create online web forms. Use its Web form creator to power your contact forms, online surveys, and event registra7ons.
Polldaddy PollDaddy provides polling and survey widgets for blogs, websites and social networking sites. Users can create simple polls and surveys, and Polldaddy will generate the widget code for them to post the poll or survey on their site.
Toluna Toluna is the easiest way to ask and answer ques7ons and get rewarded for sharing your opinions.
Lander Lander is a powerful online tool to create landing pages. You can build pages for PPC, Social Media or Email Marke7ng Campaigns, A/B test them, and more
Unbounce Unbounce lets marketers build, publish and test landing pages without IT or socware. A/B tes7ng and lead gen make it a powerful marke7ng tool.
KickoﬀLabs KickoﬀLabs lets you create landing pages, online forms and do email marke7ng.
PageDo PageDo is an online service for building and tes7ng highly eﬀec7ve landing pages for marke7ng, adver7sing and social media campaigns.
Fold Tester Folder Tester can answer the ques7ons about where your sites content will show up on diﬀerent Web browsers. Based on data gathered from millions of Internet users, Folder Tester will help you lay out content.
Op3mizely Op7mizely oﬀers a range of website analy7cs services for A/B and mul7variate tes7ng purposes.
Wingify Wingify combines analy7cs, segmenta7on, tes7ng and targe7ng in a common plaborm. Built for businesses that really care about op7miza7on.
CrazyEgg Crazy Egg is great at tracking clicks on ads like AdSense. You can track where on the ad people click, and test ads in diﬀerent posi7ons and of diﬀerent designs
MixPanel Mixpanel is an advanced analy7cs service that helps improve web and mobile applica7ons by tracking how users interact and engage with them.
Google Analy3cs Aimed at marketers, Google Analy7cs generates detailed sta7s7cs a Website’s traﬃc and traﬃc sources and measures conversions and sales.
Woopra Woopra is a leading real-‐7me web analy7cs and targeted customer engagement service.
ChartBeat Chartbeat is real-‐7me data for front-‐line doers. It gives you real-‐7me informa7on about your site in an instantly geGable way.
Mint Mint is an extensible, self-‐hosted web site analy7cs program. Its interface is an exercise in simplicity. Visits, referrers, popular pages and searches can all be taken in at a glance on Mints ﬂexible dashboard.
Clicky Clicky is a real 7me web analy7cs service that lets you see your stats about the traﬃc to your Web site.
99designs 99designs is the worlds leading design contest marketplace, powered by a massive community of designers and business owners.
CrowdSpring crowdSPRING is a leading marketplace for custom logo design, web design, graphic design, industrial design and wri7ng services
Folyo Folyo helps startups ﬁnd great designers by connec7ng them with a curated list of talented freelancers – folyo.me
DesignCrowd DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
Verify Verify (verifyapp.com) lets you test screenshots of your design work to gain valuable insights on your users expecta7ons and reac7ons to your apps and websites before wri7ng a single line of code.