Mcdonald's history and rise of business.

1. THE VILLAIN / HERO WHO WON THE STORY
PPT BY
T.ASWATH AARA

2. RAY KROC
Born: October 5, 1902
Death: January 14, 1984
Previous Jobs: Musician, Paper Cup
Salesman, Milkshake Machine Sales
Agent
No formal graduation
Lived in Oak Park, Illinois, and later in
San Diego, California.
Initiation Year: 1940
Current Value: Varies, around
$185B (Sep 2021)
Initiation Place: San Bernardino,
California
Current Outlets: 38,000+ globally
(approximate)
Profit (2020): $4.7B
Marketing: Diverse - TV, digital,
Ronald McDonald,
"I'm Lovin' It" slogan
RAY
KROC

3. Before founding the McDonald's restaurant, Maurice and Richard
McDonald operated a movie theater called "The Airdrome" in
Monrovia, California.
They later opened a drive-in restaurant called "The Big M" in San
Bernardino, California, which eventually evolved into the innovative
fast-food concept that became the foundation for the McDonald.
Sonic Drive-In, founded in 1953, popularized skating
waitresses serving customers.

4. INGRIDIENTS
FOR HAM
BURGER :-
BUN
KETCHUP,
MUSTARD
DRIZZLED,
2 PICKLES,
PATTY

5. MET THEM, CAUSE
THEY ORDERED 8
MILKSHAKE MACHINE
FOR THEIR
RESTAURANT
TASTED THEIR MENU,
LOVED THEIR KITCHEN
TOUR AND PROCESS.
APPROACHED FOR
FRANCHISE, THOUGH
THEY SAID THAT THE
FRANCHISE HAS BEEN
ALREADY FLOPPED

6. F
R
A
N
C
H
I
S
E
E
M
O
D
U
L
E
FOCUSED ON MIDDLE
CLASS RESPONSIBLES
RATHER THAN RICH
IRRESPONSIBLES
SPREAD HIS
FRANCHISE,
LANDS SOLD
THROUGH
HOME LOAN
SUPERVISED
EVERY
RESTAURANT
LIKE HIS OWN.

7. RAY ASKED FOR RAISING THE PROFIT PERCENTAGE, BUT THE
MCDONALDS BROTHERS REFUSED IT TO DO SO.
RAY COULDN’T GET TO FILL THE HOME LOAN.
HIS INNOVATIVE IDEAS TO REDUCE THE EXPENSES FOR PROFIT ALSO
TURNED DOWN BYTHE MC D BROTHERS. [INSTANT POWDERSHAKE]

8. HARRY SONNESBORN [FORMER CF
MR. RIGHT PERSON AT RIGHT TIM
OWNING THE LANDS OF THE
RESTAURANT
• ACCREDITING THE OWNERSHIP
TURNING INTO MCDONALDS
REAL ESTATE CORPORATION
RAY STARTED TO EARN MORE PROFIT.
CLAIMS THE OWNERSHIP .
PLANNING THE WHOLE FUTURE OF THE
COMPANY.

9. BOUGHT THE
COPYRIGHTSOF
MCDONALDS
CORPORATION
THE BROTHERS
GOT 13.5
MILLION AND
KICKED OUT
FROM THE
BUSINESS
CLAIMED THE
OWNERSHIP OF
THE NAME