An assignment from the third semester of my MBA for the Strategic Management course. This was an attempt to analyse Jet Airways for multiple parameters and thus, provide a strategic overview.

1. Presented by- Aabir | Aditya | Devesh | Dikshant | Kaustubh

2. Factors Outcomes Impact on Airlines




3. Global Regional
(Asia Pacific)
Local (India)

4. Government Initiatives
Healthy Growth of Passenger Traffic Increase in Freight Traffic

5. RESOURCES AND CAPABILITIES of AIRLINE INDUSTRY
Financial resources and
capabilities
•
•
Physical resources and
capabilities
Technological resources
and capabilities
Organizational resources
and capabilities
Human resources and
capabilities
Reputational resources
and capabilities

6. second largest airline in India
“Jet Airways soars over
10% in three days”
“Jet Airways surge on
earnings outlook”
“JetLite, Jet Airways
merger a mere formality”
RECENT NEWS

7. Vision
statement
Mission
statement
Integrity
Passion
Fun
Care
Safety
CORE
VALUES

8. Some of the prominent resources and capabilities
available with Jet Airways

9. Political
Economical
Social
Technological
Environmental
Legal

11. EARNINGS PER
SHARE
STOCK PRICES
Partnership strategy

12. Jet-ETIHAD
DEAL
Analyzing Last Quarter Results
226.4 Cr.
-258 Cr. 561 Cr.
5658 Cr. 6.29 million
21.3% 51%

13. LIQUIDITY AND CREDIT ANALYSIS
Current Ratio
Long Term Debt to Equity Ratio
Interest Coverage ratio

14. OWNERSHIP PATTERN %
2014
Promoter
FIIs
DIIs
Others
2010 2011 2012 2015
Comparison:
Net Profit Margin(%) -
Return On Capital Employed(%)
Return On Net Worth(%)
Return on Long Term Funds(%)
Investment Valuation Ratios
Operating Profit Per Share (Rs)
Net Operating Profit Per Share (Rs)
Profitability Ratios
Operating Profit Margin(%)
Gross Profit Margin(%)

15. •
•
•

16. Unweighted Competitive Strength Assessment
(Rating Scale: 1-Very weak; 10-Very strong)
SERVICES Air India
Jet
Airways
Spice
Jet
Indigo GoAir

17. Strategic Group MAPS
Air India
Jet Airways
Spice Jet
Indigo
GoAir
0
2
4
6
8
10
0 1 2 3 4 5 6 7 8 9
Personalattentionto
customer
Quality of In-Flight Services
QUALITY OF IN-FLIGHT SERVICES VS
PERSONAL ATTENTION TO CUSTOMER
Air India
Jet Airways
Spice Jet
Indigo
GoAir
0
2
4
6
8
10
0 1 2 3 4 5 6 7 8 9 10
Communicationabout
cancelled/delayedflightswell
inadvance
On-time performance of scheduled flights
ON-TIME PERFORMANCE OF SCHEDULED FLIGHTS VS COMMUNICATION
ABOUT CANCELLED/DELAYED FLIGHTS

18. •
•
•
•
•
•
•
RECENT INITIATIVES
Launched iOS & Android apps:

19. Online booking engine | Online data security and payment
options
Jet
Mobile
Airport
Lounges

20. FUTURE OUTLOOK
ORGANIC GROWTH & C.R.M

21. Recommendations for Jet Airways

22. Recommendations for Jet Airways (CONT.)