digital business in higher education

1. How to Implement Digital Business
Transformation
in Higher Education
By - Alaa Mahjoub, M.Sc. Eng.
Data Management Senior Expert

2. Table of Contents
 Digital Business Transformation
 Steps for Implementing Digital Business Transformation in
Higher Education
 How to Develop Digital Business Transformation Strategy
 Higher Education Institution Operating Model
 Higher Education Institution Business Capability Model
 Partnering with Ecosystem Players
 Building the Digital Business Technology Platform
 Implementing the Digital Business Transformation Program

3. Digital Business Transformation
 Digital business is the creation of new business
designs by blurring the digital and physical worlds
due to the convergence of people, business and
things *
 Digital business delivers value by rethinking,
reinventing, reimagining and transforming current
business models to leverage social, mobile,
information and cloud, as well as the Internet of
Things

4. 1. Develop Digital Business Transformation Strategy
and Roadmap
2. Establish Digital Business Capabilities
3. Partner with Relevant Ecosystem Players
4. Build Digital Business Technology Platform
5. Implement Digital Business Transformation
Programs
Steps for Implementing Digital Business Transformation in HE

5. 1. Develop Digital Business Transformation Strategy
and Roadmap

6. Develop Digital Business Transformation Strategy & Roadmap
A. Develop current state Operating Model and Business
Capability Model
B. Conduct a survey on relevant "digital only" businesses and
"born digital" businesses
C. Identify potential areas for delivering business value by
rethinking, reinventing, reimagining and transforming the
current business models to better leverage social, mobile,
information, cloud and Internet of Things
D. Develop the future state operating model and business
capability model
E. Review organization chart and propose new organizational
capabilities and pathways for digital success
F. Expand the governance framework to accommodate digital
G. Synchronize the institution’s digital business strategy with IT
strategy
H. Develop a High-Level Implementation Roadmap

7. The HE Institution Operating Model is used as a thinking tool to support
the development / evolution of the institution’s organizational structure
Example of a Higher Education Institution Operating Model
CG… Corporate Governance ERM … Enterprise Risk Management IC… Internal Control EA … Enterprise Architecture EIM … Enterprise Information Management ICT … Information Communication Technology
OT … Operational Technology, IoT … Internet of Things
RUN
DEVELOP
Program/Project
Development
Transformation
Programs’
Management & Control
Procurement
Execution
Review/Testing/
Evaluation of
Deliverables
Design
Requirement
Transition
Handover
/Rollout/
Change
Mgt.
Market
Development
Value
Chain
Teaching Mgt.
Recruitment Mgt.
Research Mgt.
Topic Identification
Pre-Delivery Delivery
Marketing, Sales &
Communications
Mgt.
CRM
Providing Teaching
Preparing Teaching
Funding
Undertaking Research
Publications marketing,
consultancy, T. Courses
Mentoring and
Supervising
Examining
Career Placement
Academic
Recruitment
Student
Recruitment
Planning
Strategy and Architecture
Demand
Portfolio Management
Business Case
Development
Business Strategies
and Policies
Long term Planning
Mid term Planning
(3-5 years business plan)
Annual Planning
Standards
EA Planning
Market
Studying &
Benchmarking
Demand
Portfolio
Digital Business
Transformation
(Bimodal)
Policy &
Strategy
Formulation
STRATEGIZE ASSESS
Foundational
Administration
Professional Services
Resource
Management
Fund, Cost & Revenue
Management
Academic Support
Services/ Student Services
EA and EIM
Legal
Stakeholder
Engagement
ICT, OT & IoT
Performance Management,
ERM, IC, CG
DEVELOP
Pre-Delivery Delivery
Brand
Development
Alumni RM
Recruiters
RM
CRM

8. 2. Establish Digital Business Capabilities

9. Strategize
Assess Requirements Develop Programs
Manage Research Manage Teaching Manage
Recruitment
Marketing, Sales &
Communications
Market Studying & Benchmarking
Policy & Strategy
Formulation
Demand Portfolio
Acquire & Prioritize
Demands
Develop Business Case
Develop Plans Procurement
Transformation
Programs’
Management & Control
Design
Programs and
Projects Execution
Testing Rollout
Topic Identification
Funding
Undertaking Research
Publications marketing,
consultancy, T. Courses
Providing Teaching
Mentoring and
Supervising
Examining
Career Placement
Preparing Teaching
Academic
Recruitment
Student
Recruitment
Develop Markets
Develop Brand
Manage Relation With
Customers
Manage Relationship
With Recruiters
Digital Business Transformation Capabilities
Create new Business Models
Analyse Customers & Partners
Manage Ecosystem Players
Manage Contextual
Information
Support Business
Admin
Services
Fund
,
Cost
&
Reve
nue
Mgt.
Academic
Support
Services/
Student
Services
Legal
Resource
Mgmt.
E
A
&
E
I
M
I
C
T
,
O
T
Stakeholder
Engagement
Performance
Managemen
t, ERM, IC,
CG
CG… Corporate Governance ERM … Enterprise Risk Management IC… Internal Control EA … Enterprise Architecture EIM … Enterprise Information Management ICT … Information Communication
Technology OT … Operational Technology IoT. Internet of Things
Example of a Higher Education Institution Business Capability Model
The HE Institution Business Capability model is used to integrate the strategy with Execution
Manage Relationship
With Alumni

10. HE INSTITUTION NEW DIGITAL BUSINESS CAPABILITIES
Digital Business
Transformation Capabilities
Create new Business
Models
Analyse Customers &
Partners
Manage Ecosystem
Players
Manage Contextual
Information
Design & Implement
Digital Services
- Persona Development
- Segmentation
- Customer Journey Mapping
Combine capital assets,
partnerships and resources to
generate new ways of
competing
To connect the individual
"nodes" in the ecosystem and
support ecosystem decisions
Understand the customer
needs, and the possibilities of
the ecosystem, to create useful
digital services
⁻ Other HE Institutions
⁻ Government
⁻ Organizations
⁻ Industrial Organizations
⁻ Recruiters
⁻ Alumni
⁻ Media
⁻ Credit Card Networks
⁻ Health Organizations
⁻ Smart City
⁻ Telecom, Clouded and
Internet Service Providers
⁻ Etc.
Digital Business Transformation Capabilities – A Closer Look

11. 3. Partner with Ecosystem Players

12. A. Other Higher Education Institutions
B. Government
C. Industrial Organizations
D. Recruiters
E. Alumni
F. Media
G. Credit Card Networks
H. Health Organizations
I. Smart City
J. Telecom, Clouded and Internet Service
Providers
…
Partner with Ecosystem Players

13. 4. Build the Digital Business Technology Platform

15. Using HE Technology Trends to Support HE Business Trends*
HE Business Trends
Reinventing Credentials
Competency Based Education
Analytics Everywhere
Ranking
Breaking Boundaries
HE Technology Trends
Revenue Diversification
Student Recruitment
Innovative Learning Spaces
Personalization
Digital Assessment
Open Micro-credentials
Predictive Analytics
Adaptive Learning
VR/AR
Comprehensive Integration
Platforms
Listening and Sensing
Technology
Institution Video Management
Artificial Intelligence
Robotic Telepresence

16. Top 10 Strategic Technologies Impacting Higher Education
1) Next-Generation Security and Risk Management
2) Artificial Intelligence (AI) Conversational Interface
3) Smart Campus
4) Predictive Analytics
5) Nudge Tech
6) Digital Credentialing Technologies
7) Hybrid Integration Platforms
8) Career Software
9) Student Cross-Life Cycle CRM
10)Wireless Presentation Technologies

17. 5. Implement Transformation Programs

18. Typical Digital Business Transformation Roadmap
Innovate & Transform
Transformation projects
Prototype the IoT Platform & Ecosystems
Platforms
Modernize the
Information Systems,
Customer Experience,
and Data and Analytics
Platforms
Improve
Services
Establish
Digital
Business
Capabilities
1
2
3
… n

19. Alaa Mahjoub is a data management senior expert,
focused on transportation, defense, utilities, and
petroleum at various governmental organizations.
His experience across the EMEA and the Far East
regions includes leadership for a variety of
programs, and serving as a consultant and trainer in
UAE, Kuwait, Egypt, Malaysia, Singapore, and the
UK. He lectured, published, and reviewed numerous
research papers for the Institute of Electrical and
Electronics Engineers (IEEE), the Society of
Petroleum Engineers (SPE), the International
Council on Large Electric Systems (Cigre) and the
Arab Union of Electricity. Alaa’s current research
interest includes real-time operational intelligence
and applying digital business to create new business
designs.
Alaa Mahjoub, M. Sc. Eng.
Thank you for reading my posts Here at LinkedIn, at Data Management
University and at Data Science Central. I regularly write about digital business,
data management and technology trends. To read my future posts simply join
my LinkedIn network.
About the Author

20. Thank You