Ксения Шворобей «Digital тренды»

1. THINKING
BEYOND
FIGURES

2.  Focus on mobile
 Online video evolution
 Messengers and chat-bots
 Gamification
DIGITAL TRENDS 2017

3. *Source: StatCounter research Oct 2009 – Oct 2016, worldwide
The mobile&tablets
audience has exceeded the
desktop audience for the
first time and continues to
grow
MOBILE THINKING
FIRST
FOCUS ON MOBILE
*Source: StatCounter research Oct 2009 – Oct 2016, worldwide

4. ONLINE VIDEO EVOLUTION
80%
Video views per day
of all consumer internet
traffic will be dedicated to
video consumption by 2019
500 mln
10 mln
160 mln
100 mln
VIDEO ENGAGEMENT
DOMINATES DIGITAL
PLATFORMS
*Source: based on TNS Web Index, 2016

5. ONLINE VIDEO EVOLUTION
A new generation of mobile “web natives” is growing up
*Source: based on TNS Web Index, 2016

6. *Source: StatCounter research Oct 2009 – Oct 2016, worldwide
According to analytics
video ad’s impact on users
are important from 3 to 10
first seconds
LIFE IS FAST
ONLINE VIDEO EVOLUTION
*Source: Facebook and Twitter: “Users Process Mobile Content Faster” by Advertising Age, Feb 2016

7. PERSONALIZED
APPROACH IS A MUST
MESSENGERS AND CHAT-BOTS
More than 60 mln of Russians have
at least one messaging app installed
More than 3,5 h a day is they spent
actively using messaging apps
*Source: based on Statista research, march 2016, internal Viber data and J'son & Partners Consulting research, 2016
The messengers audience
has already surpassed
social networks and
continues to grow
Usage

8. GAMIFICATION
A new generation of “gamers” have grown up

9. How you think, was it the
interpretation of data?

10. WHEN YOU SAY

11. THAT MEANS
MOBILE
Mobile is key device when there's short of time
CONSUMER
RECEPTIVITY

12. WHEN YOU SAY

13. Livestreaming 360-video
Short Form (Gif)
OLV
THAT MEANS
Online video became more engaging thanks to technology

14. WHEN YOU SAY

15. THAT MEANS
!The first 3 seconds are essential to attract the attention!

16. WHEN YOU SAY

17. COMMUNICATION
TOOL
Mini Mobile Site Customer Service
M-commerceCRM Platform
THAT MEANS
Messengers became new owned brand assets

18. WHEN YOU SAY

19. THAT MEANS
Gamification is the most efficient way to increase loyal base

20. And this is the result of the
correct data interpretation