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MoNage Fall 2016 - Oisin Lunny - OpenMarket

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It was a great honour to speak at MoNage Fall 2016 alongside Jeff Pulver, Jack Dorsey, Yossi Vardi, Chris Brogan, Mark Horvath & Jeff Jarvis.

Here is my presentation about SMS, AI, chatbots, app fatigue and ad blocking, which references some new OpenMarket research about millennials and mobile use.

If you would like more information visit www.openmarket.com and please feel free to drop me a line on LinkedIn.

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MoNage Fall 2016 - Oisin Lunny - OpenMarket

  1. 1. @OisinLunny @OpenMarket #MoNage
  2. 2. Our mobile engagement technology helps enterprises enhance customer experience
  3. 3. TEXT HERE ABOUT US 16 Years Experience 400+ Enterprise Customers PurePlay SMS Provider Over 12 billion mobile messages per year Leading the 2nd coming of SMS revolution A division of Amdocs (NASDAQ : DOX)
  4. 4. TEXT HERE ABOUT US Cloud Software Gateway to Global Networks API Professional Services Pre-Sales Solutions Design Account Management
  5. 5. Use SMS
  6. 6. Rise of the Mobile MoNage
  7. 7. Read  more:  KPCB
  8. 8. Read  more:  Benedict  Evans
  9. 9. Source:  We  Are  Social @wearesocialsg • 26 SHARE OF WEB TRAFFIC BY DEVICE SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device. BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: JAN 2016 56% 39% 5% 0.1% -9% +21% -21% -10%
  10. 10. Source:  We  Are  Social @wearesocialsg • 21 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USE JAN 2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. 46% 88% 60% 29% 53% 83% 64% 54% 68% 44% 40% 27% 41% REGIONAL INTERNET PENETRATION FIGURES
  11. 11. Source:  We  Are  Social @wearesocialsg • 32 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USE JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. 31% 59% 50% 11% 26% 48% 45% 48% 45% 40% 6% 11% 37% TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION
  12. 12. Source:  We  Are  Social @wearesocialsg • 48 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE CONNECTIONS JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. 99% 104% 121% 82% 123% 124% 139% 99% 108% 88% 109% 77% 124% THE NUMBER OF MOBILE CONNECTIONSCOMPARED TO POPULATION
  13. 13. Our evolution to “Phono Sapien” HT:  The  Economist
  14. 14. Empowered customers have given rise to a new era Source:  Forrester
  15. 15. We believe in - The right message, at the right time, through the right channel There are 5 channels to communicate with consumers on mobile
  16. 16. MILLENIALS now outnumber BABYBOOMERS Young,'Educated,'Social'&'Mobile'
  17. 17. MILLENIALS own more THAN
  18. 18. Customer support Purchasing Security !Appointment Reminders Online banking Satisfaction survey of text messages read within the first 98% 10 minutes Service alerts
  19. 19. Source:  OpenMarket  infographic  
  20. 20. Yourdonorsarechanging Read  more:  KPCB
  21. 21. Source:  OpenMarket  infographic  
  22. 22. Source:  OpenMarket  infographic  
  23. 23. Source:  OpenMarket  infographic  
  24. 24. Source:  OpenMarket  infographic  
  25. 25. Source:  OpenMarket  infographic  
  26. 26. Ownership > Access
  27. 27. Source:  @TomGoodwin
  28. 28. Source:  Recode
  29. 29. Convenience is the killer app
  30. 30. Rise of messaging MoNage
  31. 31. Read  more:  OpenMarket
  32. 32. Read  more:  KPCB
  33. 33. Read  more:  The  Guardian
  34. 34. Read  more:  The  Guardian
  35. 35. Read  more:  TechCrunch
  36. 36. “Fusing next generation payments, messaging platforms & story telling will be transformational” Source:  Nick  Allen Nick Allen, Nuevo Fundraising
  37. 37. SMS is the most frequently used aspect of the mobile phone 6 billion people have the ability to send/receive SMS 90% of SMS messages are read within 3 minutes 98% open rate for SMS vs 20% for email SMS is…
  38. 38. SMS campaigns should be… • Short • Infrequent • Timely • Important • Wanted by the end consumer
  39. 39. 457x You are… …more likely to survive a plane crash than intentionally click on a mobile banner ad
  40. 40. Read  more:  Digital  MarkeIng  Magazine
  41. 41. Video:  MSN
  42. 42. Manufacturing • Improved Efficiency • Preventative Maintenance • Workplace Safety
  43. 43. Retail • Personal Experiences • Stock Management • VIP Treatment
  44. 44. Healthcare • Drug delivery • Hygiene Systems • Remote Monitoring
  45. 45. Healthcare
  46. 46. Transport • Driver Safety • Operational Efficiency • Route Optimisation
  47. 47. Surveys
  48. 48. Disrupt or be disrupted
 
 Don’t call – just text
 
 Convenience trumps privacy
 
 Establish transparency
 
 Omni-channel is the way to go
 
 Make it personal Read  more:  OpenMarket
  49. 49. COMMUNICATION COMMERCE IS
  50. 50. Read  more:  GeekTIme
  51. 51. Need a subheader? Make it bold. Thank you! @oisinlunny @openmarket MoNage

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