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Technology equals Marketing
- 1. T E CH N O L O G Y = M A R K E T I N G STEFANO MOSCON I
- 2. STEFANO MOSCONI People oriented& Marketing lover Tech-entrepreneur TECHNOLOGY MARKETING ENTREPRENEURSHIP PEOPLE
- 3. Technology companies Facebook Share ofrevenues from advertising Apple Alphabet Microsoft Facebook Amazon.com 97% Alphabet Shares of revenues from advertising89% MARKET CAP WWW.HELIXCAR.COM SOURCES: FORBES GLOBAL 2000 REPORT 2016; FACEBOOK AND ALPHABET FILINGS
- 4. “Marketing is howtechnology gets funded in a digital world”
- 5. A brief history MOSAICIS RELEASED First browser that combines pics and text YAHOO! IS BORN A directory of the internet 1993 1994
- 6. GOOGLE IS BORN Thesearch engine of the internet Google AdWords 1996 2000 FACEBOOK LAUNCHES The social media 2004
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- 8. In a nutshell Internetconnected computers Google connected us to information Facebook connected us to each other Smartphones connected us anywhere anytime
- 9. A fundamental needof human beings to connect to each other and to the things they love
- 10. MONTHLY ACTIVE USERS Usersthat login every month in Facebook 1.8 bn USA CHINA+> SOURCES: FACEBOOK FINANCIALS FY2016
- 11. Potential stories fora user on an average day 1500 Stories pushed by Facebook 300 SOURCES: FACEBOOK BLOG
- 12. " # LIKES The moreengagement the more the post will be boosted # FOLLOWERS The more the network the more chances your post is boosted " Algorithms, algorithms, algorithms Up to 100,000 factors are evaluated to determine if a post is shown to a user Ŏ
- 13. Organic reach Facebook TwitterInstagram Linkedin 1-2% 3-4% 10-15% 18% Facebook Twitter Instagram Linkedin Engagement 5% 0,3%0,6% 0,1% Ŏ" Number of interactions per post per followerNumber of views per post per follower Pay to Play SOURCES: ADWEEK ; HUBSPOT ; MARKETINGLAND ; INVESPCRO ; FORRESTER ; BUFFER ; BRITEMIND ANALYSIS
- 14. MICROSOFT 2017 LINKEDIN2018 Themost used Office suite in the world, CRM, Business Intelligence User Profiles467M B2B referrals 80% SOURCES: LINKEDIN DATA
- 15. Where is Google? 46%46% 40% 14% 40% LinkReferrals! SOCIAL MEDIA SEARCH Search Queries per day3 bn Search market share80% Gmail accounts1 bn Android Market share86% SOURCES: GOOGLE ; PARSELY ; NETMARKETSHARE
- 16. 86% OF FACEBOOK REVENUEARE FROM MOBILE 49% OF GOOGLE REVENUE ARE FROM MOBILE BY 2020 5BN ADULTS WILL OWN A SMARTPHONE Internet is becoming (almost) only mobile Mobile will not be anymore just a way how we access internet " " SOURCES:ANDREESSEN&HOROWITZ ; FACEBOOK ; GOOGLE
- 17. In a nutshell Facebookgreat for paid reach Google remains the king of search Microsoft + LinkedIn a strong force in B2B Instagram still great for engagement (but Snapchat is picking up) Mobile first becomes mobile only
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- 19. Macro Trends PICTURES VIDEOLIVE VIDEO TOUCH CHAT VOICE Ǵ AR/VR
- 20. Videos Videos watched onSnapchat per day in Q1/2016 Q4:14 Q1:15 Q2:15 Q3:15 Q4:15 Q1:16 10bn Growth in a single quarter25% NUMBER OF VIDEOS WATCHED ON SNAPCHAT SOURCES:KPCB
- 21. MOBILE VIDEO USER GENERATEDCONTENT SOURCES: ERICSSON MOBILITY REPORT 2016
- 22. Up to 70%of video traffic on any network is generated by YouTube70% Yearly revenues from YouTube ads for Alphabet (Google) $10B 360° AND LIVE You can experience YouTube In 360 degrees or stream Live Video already today Ǵ 360° LIVE SOURCES: GOOGLE ; ERICSSON MOBILITY REPORT 2016
- 23. OF EXECUTIVES PREFERS TOWATCH A VIDEO RATHER THAN READ AN ARTICLE 60% ABANDON A VIDEO LONGER THAN THIS Video is effortless to consume 59% 2 min ◎ PRECISE TARGETING SOURCES: WECAPTURE; FORBES ; BUSINESS INSIDER
- 24. 2014 Facebook acquires Oculus 2016 Google launches Daydream AN$80 BILLION INDUSTRY BY 2025
- 25. CHEAPER REQUIREMENTS AR workson current smartphones (if you can forgive the battery drain) $ MORE SOCIAL EXPERIENCE AR does not block out the world! MIXES REAL AND VIRTUAL AR adds a layer on top of what already exists, it does not create a new reality INTERNET USERS THAT PLAYED POKEMON GO9%
- 26. Messages sent viaWhatsapp daily (3x SMS volume) 60bn Messaging app retention after 12 months vs all other apps5x The amount of time spent on a messaging apps 58 min/day Percentage of global population that has a messaging app installed 60%
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- 28. MOBILE VIDEO USER GENERATEDCONTENT SOURCES: KPCB ; VOICELABS
- 29. In a nutshell Videoand Live Video growing exponentially AR a more concrete opportunity than VR Beyond the app paradigm with messaging based interfaces Conversational/Voice interfaces might be a huge opportunity Ǵ
- 30. Marketing and Technologyare the two forces that are fueling the future
- 31. STEFANO MOSCONI STEFANOMOSCONI@ZZSTE Connect with me ;) @INSTEZZ ȗ @STEZZ BRITEMIND.IO
- 32. THIS PRESENTATION HASBEEN COMPILED FOR INFORMATIONAL PURPOSES ONLY AND SHOULD NOT BE INTERPRETED AS A SOLICITATION TO BUY OR SELL SECURITIES IN ANY ENTITY. THE PRESENTATION RELIES ON DATA AND INSIGHTS FROM A WIDE RANGE OF SOURCES AS WELL AS BRITEMIND OWN INSIGHTS AND DATA, WE CITE SPECIFIC SOURCES WHERE DATA ARE PUBLIC D I S C L O S U R E " THIS WORK IS LICENSED UNDER A CREATIVE COMMONS ATTRIBUTION 4.0 INTERNATIONAL LICENSE.