BEST āØ Call Girls In Indirapuram Ghaziabad āļø 9871031762 āļø Escorts Service...
Ā
Landing Page Success Story: How We Increased SEOmoz's Sales by 170%
1. āHow we grew the
sales of SEOmoz
by 170%
āand how you can use the same
process on your own website.ā
Karl Blanks, Ben Jesson, Stephen Pavlovich
2. What you will get
in the next 60 minutes
1.āÆ The changes we madeāand why we
made them.
2.āÆ The process we used, so you can grow
your own business.
11. Weight loss website
ā¢āÆ $5 million business.
ā¢āÆ Our rst test resulted in an
overnight 67% increase in
sales.
12. B2B info marketing site
ā¢āÆ More than doubled its
conversion rate (to 52%).
ā¢āÆ Cost-per-lead halved, which
dramatically increased the
number of leads the company
could aļ¬ord.
13. e-Commerce site
ā¢āÆ Increased total sales by 50.3%.
ā¢āÆāThat is incredible, hopefully we
can eliminate the eļ¬ects of
the recession.ā
28. The O/CO Approach
Then make changes
that address these objections
Determine the objections
ā¢āÆ If they donāt trust your company Build trust elements
ā¢āÆ Thenā¦
If they donāt believe your product
ā¦is better than competitors ā¦show advantages over competitors
ā¦is better than nothing ā¦show bene ts over ānothingā
ā¦show proof it works
ā¦works
ā¢āÆ Use techniques to improve
If they donāt understand what youāre
comprehension
oļ¬ering
ā¢āÆ Make more oļ¬ers
If you arenāt making enough oļ¬ers
ā¢āÆ If they see the decision as being too
Use risk reduction strategies
risky
29. What you need to know:
(i) Desires: What visitors want
(ii) Objections: Why theyāre abandoning
31. How did we get into the minds
of the customers?
1.āÆ Surveyedā¦paying members, non-paying
members and cancelling members
2.āÆ Learning from face-to-face selling
3.āÆ āMethod Marketingāāwe became the
customer
4.āÆ Usability tests (used Twitter)
5.āÆ Split test (Omniture Test&Target)
33. Learning from face-to-face selling
1.āÆ What keeps customers awake at night?
2.āÆ What are they afraid of?
3.āÆ What are they angry about?
4.āÆ What are the trends occurring in their
business/industry?
5.āÆ What do they want most of all?
34. Learning from face-to-face selling
1.āÆGoing through your website
with salespeople.
2.āÆListening to customer calls.
3.āÆGet reports on the FAQs.
35. Learning from face-to-face selling
1.āÆ Asking salespeople to create a table of objections and
counter-objections.
2.āÆ Seeking out an opportunity to sell face to face.
70. ā$1 oļ¬erā campaign
How to write emails that convert
ā¢āÆ write email in your own email client
ā¢āÆ write to a particular person
ā¢āÆ bene ts
ā¢āÆ no waļ¬e
ā¢āÆ avoid āused car salesmanshipā