5. Reason 1:
Investors value growth
Predictable revenue streams
means subscription businesses can
invest aggressively in growth.
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6. Reason 2:
Investors value visibility
t h e s u b s c r i p t i o n m o d e l o f f e r s
g r e a t e r v i s i b i l i t y i n t o t h e c u s t o m e r .
U n l i k e , o n e - t i m e t r a n s a c t i o n m o d e l s
W h i c h m e a n s m u c h m o r e
s t r a t e g i c a n d t i m e l y c u s t o m e r e n g a g e m e n t
p r o d u c t o f f e r i n g s a n d u p s e l l s ,
u l t i m a t e l y o p t i m i z i n g r e v e n u e g r o w t h .
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7. Reason 3:
Investors value metrics
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T o d a y , W a l l S t r e e t u n d e r s t a n d s
h o w t o a s s e s s s u b s c r i p t i o n f i n a n c e s
b e y o n d i n c o m e s t a t e m e n t s .
T h e m e t r i c s t h e y v a l u e a r e a t
G r o w t h E f f i c i e n c y
t h e c o r e o f t h e s u b s c r i p t i o n m o d e l :
C h u r n
R e c u r r i n g P r o f i t M a r g i n
8. Case Study
Adobe
“We were really trapped
inside the box that we shipped –
both literally & figuratively.”
- David Wadhwani, Adobe
Hear why upon
launching Creative Cloud
Adobe went from considering
halting all trading one day
to ending 2013 with
their stock soaring up 55%.
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9. 3 Reasons Wall Street Loves Subscription Models
find this guide & so much more at zuora.com/academy
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