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Wall Street Loves
3 Reasons
Subscription Models
from an investor perspective?
of the subscription model
What’s the appeal
forward-looking revenue models.
forward-looking predictions
Stock valuations are
& subscriptions are
Academy Guide:
3 Reasons 
Wall Street Loves
Subscription Models
go to: bit.ly/WallstreetSAAS
Reason 1:
Investors value growth
Predictable revenue streams
means subscription businesses can
invest aggressively in growth.
go to: bit.ly/WallstreetSAAS
Reason 2:
Investors value visibility
t h e s u b s c r i p t i o n m o d e l o f f e r s
g r e a t e r v i s i b i l i t y i n t o t h e c u s t o m e r .
U n l i k e , o n e - t i m e t r a n s a c t i o n m o d e l s
W h i c h m e a n s m u c h m o r e
s t r a t e g i c a n d t i m e l y c u s t o m e r e n g a g e m e n t
p r o d u c t o f f e r i n g s a n d u p s e l l s ,
u l t i m a t e l y o p t i m i z i n g r e v e n u e g r o w t h .
go to: bit.ly/WallstreetSAAS
Reason 3:
Investors value metrics
go to: bit.ly/WallstreetSAAS
T o d a y , W a l l S t r e e t u n d e r s t a n d s
h o w t o a s s e s s s u b s c r i p t i o n f i n a n c e s
b e y o n d i n c o m e s t a t e m e n t s .
T h e m e t r i c s t h e y v a l u e a r e a t
G r o w t h E f f i c i e n c y
t h e c o r e o f t h e s u b s c r i p t i o n m o d e l :
C h u r n
R e c u r r i n g P r o f i t M a r g i n
Case Study
Adobe
“We were really trapped
inside the box that we shipped –
both literally & figuratively.”
- David Wadhwani, Adobe
Hear why upon
launching Creative Cloud
Adobe went from considering
halting all trading one day
to ending 2013 with
their stock soaring up 55%.
go to: bit.ly/WallstreetSAAS
3 Reasons Wall Street Loves Subscription Models
find this guide & so much more at zuora.com/academy
bit.ly/WallstreetSAAS

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3 Reasons Why Wall Street Loves Subscription Models

  • 1. Wall Street Loves 3 Reasons Subscription Models
  • 2. from an investor perspective? of the subscription model What’s the appeal
  • 3. forward-looking revenue models. forward-looking predictions Stock valuations are & subscriptions are
  • 4. Academy Guide: 3 Reasons Wall Street Loves Subscription Models go to: bit.ly/WallstreetSAAS
  • 5. Reason 1: Investors value growth Predictable revenue streams means subscription businesses can invest aggressively in growth. go to: bit.ly/WallstreetSAAS
  • 6. Reason 2: Investors value visibility t h e s u b s c r i p t i o n m o d e l o f f e r s g r e a t e r v i s i b i l i t y i n t o t h e c u s t o m e r . U n l i k e , o n e - t i m e t r a n s a c t i o n m o d e l s W h i c h m e a n s m u c h m o r e s t r a t e g i c a n d t i m e l y c u s t o m e r e n g a g e m e n t p r o d u c t o f f e r i n g s a n d u p s e l l s , u l t i m a t e l y o p t i m i z i n g r e v e n u e g r o w t h . go to: bit.ly/WallstreetSAAS
  • 7. Reason 3: Investors value metrics go to: bit.ly/WallstreetSAAS T o d a y , W a l l S t r e e t u n d e r s t a n d s h o w t o a s s e s s s u b s c r i p t i o n f i n a n c e s b e y o n d i n c o m e s t a t e m e n t s . T h e m e t r i c s t h e y v a l u e a r e a t G r o w t h E f f i c i e n c y t h e c o r e o f t h e s u b s c r i p t i o n m o d e l : C h u r n R e c u r r i n g P r o f i t M a r g i n
  • 8. Case Study Adobe “We were really trapped inside the box that we shipped – both literally & figuratively.” - David Wadhwani, Adobe Hear why upon launching Creative Cloud Adobe went from considering halting all trading one day to ending 2013 with their stock soaring up 55%. go to: bit.ly/WallstreetSAAS
  • 9. 3 Reasons Wall Street Loves Subscription Models find this guide & so much more at zuora.com/academy bit.ly/WallstreetSAAS