The document provides tips for pitching startup ideas to investors in order to raise funding. It discusses thinking like an investor by emotionally, intellectually, logistically, and energetically connecting with them. It also covers calculating an accurate valuation, focusing on viability and trustworthiness, and making a strong close to help investors say "yes". Proper branding, product samples, and confidence are also emphasized.

1. Think Like an Investor
the Pitch
How To

2. Raising money from investors for your startup is challenging at
any stage and requires a great pitch, even for experienced
founders with significant traction for their company.
The good news is that there’s a formula for pitching your deal
that has helped startup founders raise millions.
Read on to learn how to
THINK LIKE AN INVESTOR
CLENCHTHEPITCH
2

3. HOW TO PITCH
YOUR IDEA & WIN.
You Will Learn
LET’S GO!
Welcome
01
Thinking Like an Investor
02
Calculating Your Valuation
03
What Investors Need to Hear
04
Closing Like A Pro

4. GREAT STARTUPS DON’T
FUND THEMSELVES.
Lesson Number One
BANKROLL YOURS
LET’S ROCK

5. Getting others involved in your success is a sure-fire way to
begin building traction and popularity for your product.
Investing in your own dream shows dedication,but to be a real
market competitor, you need to be able to move quickly and
market across multiple,suitable channels.Getting others to “buy
into”your idea also serves as proof that your idea has some
validity which can really jumpstart your marketing creativity.
The first step is making sure you’ve got on the
right thinking cap: the investor’s cap.
5
CLENCHTHEPITCH

6. L I K E A N I N V E S T O R
THINK
01Thinking Like an Investor

7. EMOTIONALLY INTELLECTUALLYLOGISTICALLY ENERGETICALLY
DON’T JUST STAND OUT.
MAKE YOUR GOAL CONNECTION.
Go Beyond the Basics…

8. CONNECT EMOTIONALLY,
INSPIRING THEM TO BE
PART OF YOUR STORY.
Understand Your Investors’ Interests:
8

9. CONNECT LOGISTICALLY
SHOW THE MARKET EXISTS FOR YOUR SOLUTION.
Make Sure Your Idea Is Grounded:

10. CONNECT INTELLECTUALLY,
CONVEY A REALISTIC VISION.
Make Sure Your Idea Is Grounded:
10

11. CONNECT ENERGETICALLY,
A MEETING OF THE MINDS
To be a true success, it must be a win-win
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12. NUMBERS ALWAYS TELL
THE TRUE STORY.
Lesson Number Two
EVERY TIME
LEAD WITH THE DIGITS

13. Valuation is a measurement used to gauge the level of a
company’s potential in regards to a particular investment.
A little research can go a long way…
13
It does not show the “true”value of the company.It
identifies the value an investor gets for their
involvement.This number can be based on several
considerations.Following are just a few of them…
N U M B E R S N E V E R L I E .
S O M A K E S U R E Y O U R S
T E L L T H E T R U T H .
CLENCHTHEPITCH

14. Y O U R R E A L W O R T H
KNOW
02Calculating Your Valuation

15. THE MARKET FOR YOUR PRODUCT
ARE THERE ACTUALLY PEOPLE WHO WANT WHAT YOU’VE GOT?

16. ACTUAL PRESENT VALUE
SALES TO DATE AND GROSS MARGINS

17. PRODUCT VIABILITY & PROFIT MARGIN
HOW MUCH GROWTH POTENTIAL IS THERE?

18. TOTAL OPERATING COSTS
OVERHEAD, INVENTORY, STAFF, MARKETING, ETC.

19. PERCENTAGE NEEDED TO BE PROFITABLE
HOW MUCH MAKES THIS ‘WORTH IT’ FOR THE INVESTOR?

20. KNOW YOUR VALUE(-ation)
AND DON’T INFLATE IT.

21. IT ALL COMES DOWN TO
LIKEABILITY AND TRUST
Lesson Number Three
SURPRISED?
Genuine emotion always shines through

22. When was the last time you gave some money whom
you did not like? How often do you invite people to
your home who you do not trust? Our lives have never
stopped being a popularity contest and attaining
investors for your idea is no exception to the rule.
Now that business is also personal, don't
forget to take care of these “little things”…
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CLENCHTHEPITCH

23. I T ’ S A L L A B O U T
TRUST
03What Investors Need to Hear

24. WH A T M A KES A GOOD I DEA A
GR EA T I N V ES T M EN T
VIABILITY
PROPRIETARY PRODUCT FEATURES
SCALABLE BUSINESS MODEL
RATE AND LIKELIHOOD OF RETURN
24
THREE FUNDAMENTALS
CLENCHTHEPITCH

25. YOU UNDERSTAND YOUR BUSINESS, YOUR MARKET,
AND YOUR ACTUAL GROWTH POTENTIAL
Show That You Know Your Stuff

26. M A K E S U R E T H E Y K N O W Y O U A R E I N I T
A N D Y O U ’ R E C O M M I T T E D L O N G T E R M
TO WIN IT
8
GIVE THE FULL STORY OF YOUR VISION
CLENCHTHEPITCH

27. WORD OF
MOUTH
Super Power:
IF AT ALL POSSIBLE, SHARE
RECOMMENDATIONS AND
REFERALSFROM PEOPLE WHO THEY ARE
FAMILIAR WITH

28. Their goal is a return on investment
P R O V E Y O U ’ V E T H O U G H T
A B O U T H O W T H E Y W I L L
G E T T H E I R M O N E Y B A C K
28

29. SHOW YOU HAVE A PLAN FOR
THE FUTURE OF YOUR PRODUCT,
BE IT EXIT OR EXPANSION

30. THEY ACTUALLY WANT TO
“YES” TO YOUR PITCH.
Lesson Number Four
HELP THEM
THE CLOSE OF A LIFETIME

31. Keep in mind that a solid closing is just as important as
a strong opening,and you’ll have the tools you need.
These final moments are your opportunity to clear up
any confusion,ease any uncertainties, and reiterate why
this deal will be the best one they’ve made thus far.
Keep it honest,maintain your focus,use facts and real
world data,and let your final words be from a place of
confidence and enthusiasm.
Pull out the big guns and
help them say, “YES!”
THEY DIDN’T SHOW UP TO
SHOOT YOU DOWN...
31

32. T H E A R T O F T H E
CLOSE
04Wrapping Up Like A Pro

33. GIVE THEM A HIGHLIGHTS
SUMMARY OF YOUR PRESENTATION
AND AN INITIATION ACTION LIST
MAKE SURE THEY KNOW WHAT’S UP NEXT

34. WHAT you’re selling, why it’s a great idea, and
how it is unique in its market
WHO is looking for what you’ve got to offer and
the buying power of that segment
WHERE your financials currently stand and how
you plan to prime them in the future
HOW you propose your investors become
involved and what they can expect in return
TAKE AWAYS
MAKING A MASTERFUL PITCH
Be sure that your audience
gets a clear understanding of
each of these important areas:
BUYERSPRODUCTS
RETURN REVENUE
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35. CLOSE BY COVERING ALL THE BEST POINTS OF YOUR
PITCH AND SHOW THEM, STARTING RIGHT NOW,
THAT YOU WILL DELIVER ON YOUR PROMISE.
PAINT THE PICTURE OF THEIR FUTURE
MAKE THEM AN OFFER
THEY CAN’T REFUSE.

36. TELL THEM WHAT THEY NEED TO DO
NEXT TO TAKE ADVANTAGE OF THIS
AMAZING OPPORTUNITY!
DON’T WAIT FOR
THEM TO RESPOND.
CLENCHINGTHEPITCH
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37. DON’T IGNORE DESIGN
GOOD BRANDING CAN HELP SALES.
Remember, it matters how you look.
Bonus Lesson One

38. DON’T FORGET THE SAMPLE.
TRY IT AAANND LIKE IT.
If at all possible, make sure they try out
your idea. Even if it’s just a mockup.
Bonus Lesson Two

39. GO SHOW ‘EM
WHAT YOU’VE GOT!
Ready to get moving?
BRIDGETTE
BRYANT
Slides By:
www.Bridgette-Bryant.com