An economic overview presenting tips by Patrick Simons of Strategic Residential Advisors as part of a panel at the Spring Council Meetings of the California Building Industry Association

1. Patrick S. Simons Principal Strategic Residential Advisors (949) 933-9405 [email_address] Economic Strategies Given at California Building Industry Association Council Meetings, Spring 2010, Sacramento, California All Contents © 2010 by Strategic Residential Advisors S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m

2. Customized Market Research Nationwide S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m Apartments and Condos Strategic Advisory Targeted Land Acquisition Focused on Jobs and Economics Free Newsletter (easy sign up at our web site) We Provide:

3. Detailed Definition of Market Area S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m Granular Comp Data Jobs and Income-based Demand Analysis What Sets Our Reports Apart:

4. S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m Detailed Definition of Market Area

5. S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m Jobs and Income-based Demand Analysis

6. S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m Topic We Were Given: “ The Light at the End of the Tunnel?”

7. What is … the Light? S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m How do I Find … the Light? How Long is … the Tunnel? Three Take-away Points:

8. “ When Will We See Recovery?” How Long is the Tunnel? S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m

9. Many Conflicting Indicators S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m + GDP Stock Market Factory Orders – Deficits Geopolitical Jobs

10. S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m Weekly Unemployment Claims U.S. Department of Labor, Bureau of Labor Statistics Via Bloomberg Thousands

11. S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m

12. S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m

13. Jobs Recovery Around 2013 (will depend on your market/submarket) How Long is the Tunnel? S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m

14. S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m

15. What Kinds of Projects to Target? What is the Light? S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m

16. Distress S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m $$$ on the Sidelines Distress Distress Distress Distress Distress Distress Distress Distress $$$ on the Sidelines $$$ on the Sidelines $$$ on the Sidelines $$$ on the Sidelines $$$ on the Sidelines $$$ on the Sidelines $$$ on the Sidelines $$$ on the Sidelines $$$ on the Sidelines $$$ on the Sidelines $$$ on the Sidelines $$$ on the Sidelines Distress Distress Distress Distress Distress Distress Competition

17. S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m We’ve moved through the Distressed part of the cycle – back to the future which is… old-fashioned land acquisition.

18. Value will be found in Un-entitled, ground-up projects. What is the Light? S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m

19. What Will Optimize my Land Acquisition Strategy? How do I Find the Light? S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m

20. Jobs are primary household formation driver. S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m So find submarkets which will produce jobs. Find submarkets with vacant office space which will attract new startups. Find submarkets with startup incubators – venture capital

21. S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m

22. How Long is … the Tunnel? S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m What is … the light? How do I Find … the Light? Plan for 2013 Un-entitled Ground-up Development Target Job Centers Take-away Points:

23. Patrick S. Simons Principal Strategic Residential Advisors (949) 933-9405 [email_address] Economic Strategies Given at California Building Industry Association Council Meetings, Spring 2010, Sacramento, California All Contents © 2010 by Strategic Residential Advisors S trategic R esidential A dvisors W e M a x i m i z e Y o u r P r o f i t s w w w . s t r a t e g i c r e s i d e n t i a l . c o m