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Similar to SWOT, Porter's Five Forces, Business Model Canvas and Blue Ocean Strategy Analysis of Alipay
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SWOT, Porter's Five Forces, Business Model Canvas and Blue Ocean Strategy Analysis of Alipay
- 1. New Media Ecology SWOT Porter's Five Forces Business Model Canvas Blue Ocean Strategy Canvas Business Analysis For By DAI Zhuo Moss HUANG Lei Lynsey LO Pui Ching Joanne SU Tong ZHANG Xiaoyi ZHU Shiman Jasmine
- 2. SWOT Analysis • Providing a combination of multiple financial services for both commercial and individual. • Collaboration with companies and organizations • Strong social network based on large scale of users • Substantial capital recourses of Alibaba group Strengths • Request for real name registration of account. • Safety and privacy problem • Geographical limitation: China market • Long payment settle period Weaknesses Opportunities Threats • The ubiquity of smart phones and mobile apps • Online consumption and finance management are generally accepted by young generations. • The popularity of e-commerce • Alipay Vs WeChat Payment Vs PayPal • Competitor of traditional bank’s online services. • Restrictions & regulations from bank & government.
- 3. Poter’s Five Forces Low • High entry barrier of the market. • Alipay and Wechat payment dominate it. • The cost of big promotion discount is high. • Customer base need long time to build. • Government regulations greatly influence on business. Difficult to get license issued by the government
- 4. Poter’s Five Forces High • Buyers want free transaction service, convenient life service and financial services with high profit. • Major function is similar to the biggest competitor WeChat payment and the cost of transfer is limited.
- 5. Poter’s Five Forces High • Banks charge for transaction fee. • Hard to substitute the bank and financial organizations.
- 6. Poter’s Five Forces Relatively High • Lots of payment substitutions, like WeChat payment, Apple pay, Android pay, Paypal. • Credit card is popular and convenient. Easy to change payment method.
- 7. Poter’s Five Forces Relatively High • WeChat pay has large amount of loyal users with highly social connection. • Other mobile payment method are processing faster than Alipay. • Switching cost is low. • Major functions are similar.
- 8. Business Model Canvas Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams - Government - Financial services organizations - E-commerce platform - Brick-and-mortar stores - Website - Mobile Apps - Traditional media - Outdoor advertisement - Brick-and- mortar stores - Individual - Merchants - Marketing expenditure; - Technological infrastructure & maintenance - Transaction fee - Service charge（transaction fee,value-added service) - Interest (capital pool and loans) - Advertising revenue - Making payment easy and secured - An integrated platformfor payment and financial services - Gov Permission - E-payment tech - Customer base - Financial resources - Online payment - O2O payment - Money transfer - Financial services - Social credit evaluation system - Life service - Online events - Instant messaging - Build up customers’sense of security - Build up an image of a convenient and omnipotent payment tool - Embed into customers’daily - Enhance loyalty and engagement
- 9. Blue Ocean Strategy Alipay and Banks Eliminate Reduce Raise Create
- 10. ERRC Grid Create Eliminate Raise Reduce Counter Service Membership Service Online shopping guarantee Online financial products Service fee Security Offline payment acceptance Personalization Ease of Payment