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The Analysis of Alipay
Student ID: 27688011
XIE YI (Abby)
Branding and Marketing
Alipay is the first media technology which is using the
third-party payment model.This formation ha...
Branding and Marketing
Slogan: Alipay, we
understand your
consignments.
As a commitment to users:
high credit product,
tru...
Branding and Marketing
Advertising:
You are the centre You are the centre
Figure 3
Figure 4
use an exaggerate way
to attra...
Figure 5:
The workflow of online third-party
payment platform.
https://www.youtube.com/watch?v=ocLjjZkr32E
(Please watch t...
Technological Affordances
Easy to setup; Detailed instruction; Unique symbol
Figure 6: A Screenshoot Figure 7: A Screensho...
Technological Affordances
it is important to see that
affordances are not just
functional but also relational
aspects of a...
User Experience
The loophole of real-name authentication system
The real-name authenication system
5 unknown Alipay
accoun...
User Experience
The loophole of real-name authentication system
Reason: user only need the number of identity card and the...
Reference
Hutchby, I. (2001). Technologies, texts and affordances. Sociology. 35 (2).
p.441-546.
Li, Yq. (2008) The strate...
Reference of Figures
Figure 2: https://www.alipay.com/
Figure 3: https://www.alipay.com/
Figure 4: http://global.alipay.co...
The Analysis of Alipay
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The Analysis of Alipay

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The Analysis of Alipay

  1. 1. The Analysis of Alipay Student ID: 27688011 XIE YI (Abby)
  2. 2. Branding and Marketing Alipay is the first media technology which is using the third-party payment model.This formation has becoming one of the most significant symbol of Alipay’s brand 'The third-party payment is like a plug-in technology which is an online platform supported by the independent third-part organizations which have high credit and good relationship with major banks'. (Li, 2008) Figure 1: A Screenshoot
  3. 3. Branding and Marketing Slogan: Alipay, we understand your consignments. As a commitment to users: high credit product, trustworthy service. brand concept : 'trust’and 'guarantee’ Figure 2 Alipay, we understand your consignments
  4. 4. Branding and Marketing Advertising: You are the centre You are the centre Figure 3 Figure 4 use an exaggerate way to attract audiences’ attention
  5. 5. Figure 5: The workflow of online third-party payment platform. https://www.youtube.com/watch?v=ocLjjZkr32E (Please watch this video 0:01~0:30) How Alipay work? Technological Affordances
  6. 6. Technological Affordances Easy to setup; Detailed instruction; Unique symbol Figure 6: A Screenshoot Figure 7: A Screenshoot
  7. 7. Technological Affordances it is important to see that affordances are not just functional but also relational aspects of an object’s material presence in the world (Hutchby, 2001) Users always have their own preference, this can be differ from person to person. The same affordance can be used in multiple ways. Figure 8: A Screenshoot
  8. 8. User Experience The loophole of real-name authentication system The real-name authenication system 5 unknown Alipay account You have 6 Alipay account under your real-name verificaiton Figure 9
  9. 9. User Experience The loophole of real-name authentication system Reason: user only need the number of identity card and the name to perform the identification. Consequence:the Alipay account which take other people’s information to conduct the real-name verification can get a loan from a bank, but the people who have been stolen the personal information is the one should take responsibility of the loan.
  10. 10. Reference Hutchby, I. (2001). Technologies, texts and affordances. Sociology. 35 (2). p.441-546. Li, Yq. (2008) The strategies of online third-party payment based on market competition IN:. Service Operations and Logistics, and Informatics. Beijing. 12-15 Oct. 2008. IEEE. p. 2820-2825 Lipiäinen, H. S. M., & Karjaluoto, H.(2015) Industrial branding in the digital age. Journal of Business & Industrial Marketing. 30(6). p. 733-741 Tsiakis, T., & Sthephanides, G. (2005). The concept of security and trust in electronic payments. Computers & Security. 24(1). p. 10-15 Zhang, H., & Li, Hz (2005). Factors affecting payment choices in online auctions: A study of eBay traders. Science Direct. [Online] 42(2). p. 1076- 1088. Available from: http://www.sciencedirect.com/science/article/pii/S0167923605001363. [Accessed: 07 January 2016]
  11. 11. Reference of Figures Figure 2: https://www.alipay.com/ Figure 3: https://www.alipay.com/ Figure 4: http://global.alipay.com/ospay/home.htm Figure 5: Li, Yq. (2008) The strategies of online third-party payment based on market competition IN:. Service Operations and Logistics, and Informatics. Beijing. 12-15 Oct. 2008. IEEE. p. 2820-2825 Figure 9: http://www.weibo.com/p/1001603896369076119257

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